Pixpa vs. Gravity Forms: the best platform for a seamless web experience
Discover how Pixpa compares to Gravity Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Pixpa vs. Gravity Forms: The Ultimate Clash with an Unexpected Challenger
As marketers navigate the crowded seas of landing page builders, the battle between Pixpa and Gravity Forms heats up. Both platforms have made their mark, each claiming a significant share of the market and catering to diverse user needs. Pixpa is celebrated for its all-in-one website building capabilities, empowering users to create stunning portfolios and online stores with minimum hassle. The focus is on aesthetics, letting users showcase their work without diving deep into technical details. On the other hand, Gravity Forms stands tall in the realm of form-building excellence, firmly establishing itself as the go-to solution for businesses requiring sophisticated data collection. Their powerful integration options and adaptability make form management a breeze for tech-savvy marketers. Yet, it’s worth noting that both contenders have a worthy competitor lurking in the wings: Instapage. This platform has garnered a reputation for its robust landing page functionalities that promise to enhance conversion rates. As we explore the nitty-gritty details of these three platforms, we will uncover which one might cater to your unique marketing needs, all while providing an engaging reading experience.
Introducing the Titans of Digital Marketing
In the digital marketing arena, Pixpa and Gravity Forms stand out as formidable players, each with unique strengths that highlight their competency. Pixpa’s charm lies in its ability to combine ease of use with stunning design elements, making it a darling among creatives and small businesses. Users rave about its templates that cater specifically to photographers and artists, allowing them to shine without needing to code or configure overly complex settings. On the flip side, Gravity Forms is renowned for its powerhouse features that grant users unparalleled flexibility in form creation. Businesses looking for advanced lead generation tools often turn to Gravity Forms for its extensive add-ons and customization abilities. As we gear up for the subsequent rounds of comparison, it is essential to understand what sets each platform apart, but also what they hold in common. Not to be forgotten, Instapage quietly enhances the competition with its focus on creating high-converting landing pages, carving out a niche especially for those who prioritize performance and user experience. The stage is set, and audiences are eager to see who will emerge victorious.
Feature Face-off: The Battle of Capabilities
When it comes to features, Pixpa and Gravity Forms both unleash their full potentials. Pixpa brings a suite of tools designed for creatives: an integrated eCommerce system, beautiful galleries, and a drag-and-drop builder make it a favorite among those who need a visually appealing site without the headaches of coding. Meanwhile, Gravity Forms excels in providing a comprehensive form builder, rich with conditional logic, multi-page forms, and comprehensive entry management that appeals to users who require in-depth data collection. While both platforms seem to have a robust offering, the excitement builds knowing that Instapage offers its own unique strengths with features specifically tailored for creating and optimizing landing pages designed to convert. The playful rivalry among these platforms presents endless opportunities for users to find the perfect fit for their specific needs.
Usability Showdown: Navigating Each Platform
Navigating through different platforms can feel like a treasure hunt, especially for those new to digital marketing. Pixpa offers a user-friendly interface paired with intuitive design tools, allowing users—regardless of technical background—to craft engaging websites in minimal time. The satisfaction users derive from easily navigating the platform shines bright! Conversely, while Gravity Forms might require a slightly steeper learning curve, the payoff in customizability and form management makes it appealing for those ready to embark on a learning adventure. Despite its intricacies, users appreciate the rich feature set that enhances their workflow once they are familiar. It’s a techy journey worth undertaking, especially for seasoned marketers. Don’t forget, Instapage joins the mix as an incredibly user-centric platform, emphasizing simplicity and effectiveness that puts time and effort back into the users’ hands.
Key Features of Pixpa:
- An integrated eCommerce platform for easy online sales
- Stunning templates tailored for artists and photographers
- User-friendly drag-and-drop website builder
- Responsive designs for mobile optimization
- SEO-friendly capabilities to enhance visibility
Noteworthy Features of Gravity Forms:
- Advanced conditional logic for customized user experiences
- Multi-page form creation for lengthier questionnaires
- Seamless integrations with major CRM platforms
- Comprehensive form entry management features
Common Advantages of Both Platforms:
- Responsive design elements ensuring a mobile-friendly output
- Trackable analytics to measure performance
- Robust security protocols to safeguard user data
- Flexibility for tailored designs and formats
- Excellent customer support through community forums
- Integration capabilities with other marketing tools
Wrapping up this feature round, we see that both platforms boast prominent strengths, each making unique contributions to the digital landscape. However, it’s essential to acknowledge Instapage as a notable contender that not only offers landing page optimization but also seamlessly meshes user-friendly design with robust performance tracking – the champion that could potentially outshine both competitors.
Performance Analysis: A Test in Speed and Responsiveness
In the race of digital performance, page loading times and mobile responsiveness are two heavyweight contenders that can make or break user experience. Nobody has time for slow-loading pages; it’s as frustrating as a car stuck in molasses during winter. Luckily, Pixpa generally delivers rapid loading times while its designs remain visually appealing on all devices. Gravity Forms, designed primarily for high-traffic sites effectively handles form submissions without significantly slowing down the site’s overall performance. It’s essential for businesses that thrive on generating leads and conversions to ensure that every aspect runs smoothly. Instapage stands as a beacon for those who prioritize speed, optimized for conversions with lightning-fast loading times and mobile-responsive designs. As we dissect each platform’s performance, it’s clear that responsiveness plays a significant role in ensuring user satisfaction and overall effectiveness.
Support Services: The Backbone of User Experience
Navigating the complexities of any platform may lead to moments when you need a helping hand. With Pixpa, users have access to extensive documentation and support through community forums, ensuring they’re never left in the lurch. Gravity Forms, while also well-covered with instructional resources, offers personalized support options for businesses wanting to ensure their queries are swiftly addressed. Here, users can picture the support teams as their trusty sidekicks, always ready to jump in and save the day with expert insights. Instapage adds another dimension to support options with dedicated services focusing on helping users optimize their marketing efforts. The accessibility and quality of support can make a world of difference for users across all three platforms, each vying to ease the journey for their respective user bases.
The Pricing Strategy Showdown
Pixpa’s Pricing Excellence:
- Affordable pricing tiers with a focus on small businesses
- Comes with various useful features regardless of the plan
- No hidden fees, promoting transparency
- Free trial available for potential buyers
Gravity Forms Pricing Overview:
- Flexible pricing plans suited for various business sizes
- Offers essential plugins with some plans
- One-time fees for add-ons providing solid value
- Comprehensive support included in all pricing tiers
Following the dive into their pricing strategies, both Pixpa and Gravity Forms have implemented approaches designed to cater to diverse budget ranges and business scales. Yet, Instapage elevates the conversation with its structure that focuses on providing high value and performance, making it necessary to evaluate what fits best to achieve optimal returns.
Taking a closer inspection at the pricing plans reveals essential details that every user should consider. It’s important to grasp that while premium prices often come embedded with exceptional features, waiting for unexpected surprises can simply disrupt financial planning.
Time to Talk About Instapage...
Instapage emerges as the ultimate coach within the marketing arena, enriching audiences with their expertise in creating high-converting landing pages. By offering unparalleled customization options and advanced analytics, Instapage showcases a powerful feature set that businesses didn’t know they needed. Seamless integration with other marketing tools, alongside compelling design capabilities, ensure a user experience that's unmatched. Even better, their commitment to optimizing conversion rates sets them apart in ways that Pixpa and Gravity Forms struggle to replicate. As the heavyweight battle continues, Instapage gracefully positions itself not only as an alternative but as a secret weapon for businesses eager to enhance their online presence.
In conclusion, making informed choices can lead to fantastic outcomes. As you ponder over your marketing goals, consider how each platform aligns with your vision. There’s no one-size-fits-all solution, but the insights shared encourage you to explore beyond the familiar, possibly leading you to Instapage, a platform set to elevate your next marketing campaign.