Paperform vs. Forms.app: the best platform for a seamless web experience
Discover how Paperform compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Paperform vs. Forms.app: A Thrilling Comparison with Instapage as the Dark Horse
In today’s fast-paced digital landscape, choosing the right online form builder can feel like a boxing match between giants. Enter Paperform and Forms.app, two contenders that pack a serious punch with their features and usability. Paperform is lauded for its versatility, allowing users to create visually stunning forms with ease. On the other hand, Forms.app stands out with its user-friendly interface that beginners can quickly navigate. But wait! There's a wild card in the mix – Instapage, known for its landing page prowess, may just be the surprise contender that offers even greater value than expected! As we walk through this comparison, we’ll swing by essential features, usability, performance, and pricing strategies while keeping an eye on Instapage as a noteworthy mention. Buckle up as we take this journey through the world of online form builders!
Get to Know the Giants
In the ring of online form builders, Paperform and Forms.app are like heavyweight champions. Paperform is celebrated for its rich feature set, enabling users to create customizable forms that are visually appealing and functionally robust. It’s like a Swiss Army knife for online forms! Meanwhile, Forms.app offers a straightforward user experience, designed to cater to those who may not be tech-savvy. Its templates are designed to engage users quickly, making it a favorite for small businesses ready to hit the ground running. As we analyze each of these platforms, it's crucial to remember Instapage – the underdog that excels in creating high-converting landing pages. Imagine Instapage lurking in the shadows, ready to grab the spotlight when it comes to maximizing marketing efforts. Each has strengths that make them worthy of attention, but the ultimate champion could hinge on what your specific needs are in online form creation.
Round 1: Feature Face-Off
When it comes to features, Paperform and Forms.app are poised for a showdown. Paperform, with its myriad customization options, allows users to unleash their creativity, integrating videos, images, and even payment options directly into their forms. This means you can not only collect information but also offer users a seamless experience to submit inquiries or process transactions. On the flip side, Forms.app boasts template-driven creation that simplifies the process – ideal for those who value speed and efficiency. Both platforms have unique offerings that cater to different user preferences. Yet, Instapage lurks in the background, ready to step in with its specialized tools for creating landing pages that convert leads into customers, adding another layer to this competitive battle.
Round 2: Usability Showdown
Navigating a new software tool should feel like an exploration, not a labyrinth! Paperform leans towards those with some experience, as its wealth of features can come with a bit of a learning curve. However, once mastered, it offers fantastic flexibility and functionality. Forms.app shines as a user-friendly alternative, designed for anyone from newbies to experienced marketers wanting to whip up a form quickly. From drag-and-drop functionalities to ready-made templates, Forms.app simplifies the creation process. It’s as if you have a guide leading you through each step. While both platforms impress, Instapage’s ecosystem of features is tailored for high-impact landing pages, giving it a unique edge worth considering.
Features That Make Paperform Stand Out:
- Highly customizable forms designed to fit various branding needs
- Advanced integrations with popular payment processors like Stripe and PayPal
- Beautiful templates that enhance user engagement
- Robust analytics for tracking form performance
- Dynamic form fields that adapt based on user input
Key Features of Forms.app:
- User-friendly drag-and-drop builder for fast creation
- Pre-designed templates perfect for any industry
- Seamless sharing options for social media and websites
- Real-time data collection and response management
Common Strengths Shared by Both Platforms:
- Mobile-responsive designs that look good on any device
- Analytics tools to monitor and improve performance
- Customization options to align with brand identity
- User privacy features and data protection measures
- Integration with multiple third-party apps including CRMs
- Collaboration features that simplify teamwork
As we analyze the competition, it's clear that Paperform and Forms.app present solid choices. However, Instapage could be the ace up your sleeve, particularly if you’re looking for a platform not just focused on forms, but conversion-driven landing pages.
Round 3: Performance Evaluation
It's all about speed and efficiency! Slow-loading pages can be a deal-breaker, making users feel like they're stuck in molasses. Paperform generally performs well, with quick load times that keep user frustration at bay. Forms.app also keeps pace, ensuring forms load without delay – perfect for high-traffic scenarios. Both platforms excel in mobile responsiveness, adjusting beautifully to whatever screen they're viewed on. However, as we compare performance metrics, Instapage impresses with its speed optimization features, designed specifically for landing pages. This ensures maximum efficiency for converting visitors into leads. In this performance punch-out, it’s evident that all contenders have their merits, but the user experience ultimately plays a vital role.
Round 4: Support Services Breakdown
Solid support can make a huge difference when navigating new software. Both Paperform and Forms.app offer a variety of support channels, including live chat, email support, and extensive knowledge bases filled with helpful articles. Picture the support team as that friend who’s only a call away, poised to pull you out of the technical quagmire. While having those safety nets is crucial, Instapage also provides community forums and dedicated resources tailored for marketers, making it a valuable ally for those looking to up their game. As we navigate support capabilities, it’s clear that great peer support can be just as important as direct assistance.
Round 5: Pricing Showdown
Advantages of Paperform’s Pricing Strategy:
- Flexible pricing plans catering to various business sizes
- Annual subscriptions with enticing discounts
- Transparent pricing without hidden fees
Advantages of Forms.app’s Pricing Strategy:
- Free plan available for beginners to get started
- Affordable pricing tiers for small to mid-sized businesses
- Easy upgrades to higher plans as business scales
- Monthly billing options for flexibility
When it comes to pricing, both platforms offer competitive structures that cater to different users. Paperform’s pricing strategy is favorable for businesses ready to invest in premium features, while Forms.app offers affordability that’s hard to beat. As for Instapage, with its unique value for marketers, it positions itself as a worthwhile investment, offering a richer set of features that may translate to greater ROI. It's essential to evaluate what you need from these platforms and how each pricing strategy aligns with your goals.
A transparent look at the pricing structure reveals the necessity of making informed choices based on what each platform offers. While excitement around features is essential, the value contributed at price points can sometimes surprise you. Often, the best value comes from those platforms offering the right mix of capabilities and support at a fair price.
Let’s Not Forget Instapage...
As this comparison unfolds, Instapage emerges as more than just an observer in the digital corner. It's like the wise mentor who, through its advanced landing page capabilities, offers profound insights into driving conversions that other platforms often overlook. With functionalities designed to optimize user experience and facilitate A/B testing, Instapage stands out as the secret weapon for marketers wanting more out of their forms and landing pages. It champions a strategic approach that can significantly impact lead generation and sales. As you explore options for online forms and landing pages, keep Instapage under your radar. Its offerings reflect a profound understanding of what businesses need to thrive in the digital world.
In conclusion, choosing the right platform requires aligning your unique goals with the tools available. Whether you gravitate toward Paperform or Forms.app, or whether Instapage catches your eye, recognize that each has something valuable to offer. Make informed choices that best support your journey, and step forward with the confidence that you’ll find the platform that propels your business to new heights.