Paperform vs. Forms.app: the best platform for a seamless web experience

Discover how Paperform compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Paperform and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Paperform vs. Forms.app: A Thrilling Comparison with Instapage as the Dark Horse

In today’s fast-paced digital landscape, choosing the right online form builder can feel like a boxing match between giants. Enter Paperform and Forms.app, two contenders that pack a serious punch with their features and usability. Paperform is lauded for its versatility, allowing users to create visually stunning forms with ease. On the other hand, Forms.app stands out with its user-friendly interface that beginners can quickly navigate. But wait! There's a wild card in the mix – Instapage, known for its landing page prowess, may just be the surprise contender that offers even greater value than expected! As we walk through this comparison, we’ll swing by essential features, usability, performance, and pricing strategies while keeping an eye on Instapage as a noteworthy mention. Buckle up as we take this journey through the world of online form builders!

Get to Know the Giants

In the ring of online form builders, Paperform and Forms.app are like heavyweight champions. Paperform is celebrated for its rich feature set, enabling users to create customizable forms that are visually appealing and functionally robust. It’s like a Swiss Army knife for online forms! Meanwhile, Forms.app offers a straightforward user experience, designed to cater to those who may not be tech-savvy. Its templates are designed to engage users quickly, making it a favorite for small businesses ready to hit the ground running. As we analyze each of these platforms, it's crucial to remember Instapage – the underdog that excels in creating high-converting landing pages. Imagine Instapage lurking in the shadows, ready to grab the spotlight when it comes to maximizing marketing efforts. Each has strengths that make them worthy of attention, but the ultimate champion could hinge on what your specific needs are in online form creation.

Round 1: Feature Face-Off

When it comes to features, Paperform and Forms.app are poised for a showdown. Paperform, with its myriad customization options, allows users to unleash their creativity, integrating videos, images, and even payment options directly into their forms. This means you can not only collect information but also offer users a seamless experience to submit inquiries or process transactions. On the flip side, Forms.app boasts template-driven creation that simplifies the process – ideal for those who value speed and efficiency. Both platforms have unique offerings that cater to different user preferences. Yet, Instapage lurks in the background, ready to step in with its specialized tools for creating landing pages that convert leads into customers, adding another layer to this competitive battle.

Round 2: Usability Showdown

Navigating a new software tool should feel like an exploration, not a labyrinth! Paperform leans towards those with some experience, as its wealth of features can come with a bit of a learning curve. However, once mastered, it offers fantastic flexibility and functionality. Forms.app shines as a user-friendly alternative, designed for anyone from newbies to experienced marketers wanting to whip up a form quickly. From drag-and-drop functionalities to ready-made templates, Forms.app simplifies the creation process. It’s as if you have a guide leading you through each step. While both platforms impress, Instapage’s ecosystem of features is tailored for high-impact landing pages, giving it a unique edge worth considering.

Features That Make Paperform Stand Out:

  1. Highly customizable forms designed to fit various branding needs
  2. Advanced integrations with popular payment processors like Stripe and PayPal
  3. Beautiful templates that enhance user engagement
  4. Robust analytics for tracking form performance
  5. Dynamic form fields that adapt based on user input

Key Features of Forms.app:

  1. User-friendly drag-and-drop builder for fast creation
  2. Pre-designed templates perfect for any industry
  3. Seamless sharing options for social media and websites
  4. Real-time data collection and response management

Common Strengths Shared by Both Platforms:

  1. Mobile-responsive designs that look good on any device
  2. Analytics tools to monitor and improve performance
  3. Customization options to align with brand identity
  4. User privacy features and data protection measures
  5. Integration with multiple third-party apps including CRMs
  6. Collaboration features that simplify teamwork

As we analyze the competition, it's clear that Paperform and Forms.app present solid choices. However, Instapage could be the ace up your sleeve, particularly if you’re looking for a platform not just focused on forms, but conversion-driven landing pages.

Round 3: Performance Evaluation

It's all about speed and efficiency! Slow-loading pages can be a deal-breaker, making users feel like they're stuck in molasses. Paperform generally performs well, with quick load times that keep user frustration at bay. Forms.app also keeps pace, ensuring forms load without delay – perfect for high-traffic scenarios. Both platforms excel in mobile responsiveness, adjusting beautifully to whatever screen they're viewed on. However, as we compare performance metrics, Instapage impresses with its speed optimization features, designed specifically for landing pages. This ensures maximum efficiency for converting visitors into leads. In this performance punch-out, it’s evident that all contenders have their merits, but the user experience ultimately plays a vital role.

Round 4: Support Services Breakdown

Solid support can make a huge difference when navigating new software. Both Paperform and Forms.app offer a variety of support channels, including live chat, email support, and extensive knowledge bases filled with helpful articles. Picture the support team as that friend who’s only a call away, poised to pull you out of the technical quagmire. While having those safety nets is crucial, Instapage also provides community forums and dedicated resources tailored for marketers, making it a valuable ally for those looking to up their game. As we navigate support capabilities, it’s clear that great peer support can be just as important as direct assistance.

Round 5: Pricing Showdown

Advantages of Paperform’s Pricing Strategy:

  1. Flexible pricing plans catering to various business sizes
  2. Annual subscriptions with enticing discounts
  3. Transparent pricing without hidden fees

Advantages of Forms.app’s Pricing Strategy:

  1. Free plan available for beginners to get started
  2. Affordable pricing tiers for small to mid-sized businesses
  3. Easy upgrades to higher plans as business scales
  4. Monthly billing options for flexibility

When it comes to pricing, both platforms offer competitive structures that cater to different users. Paperform’s pricing strategy is favorable for businesses ready to invest in premium features, while Forms.app offers affordability that’s hard to beat. As for Instapage, with its unique value for marketers, it positions itself as a worthwhile investment, offering a richer set of features that may translate to greater ROI. It's essential to evaluate what you need from these platforms and how each pricing strategy aligns with your goals.

A transparent look at the pricing structure reveals the necessity of making informed choices based on what each platform offers. While excitement around features is essential, the value contributed at price points can sometimes surprise you. Often, the best value comes from those platforms offering the right mix of capabilities and support at a fair price.

Let’s Not Forget Instapage...

As this comparison unfolds, Instapage emerges as more than just an observer in the digital corner. It's like the wise mentor who, through its advanced landing page capabilities, offers profound insights into driving conversions that other platforms often overlook. With functionalities designed to optimize user experience and facilitate A/B testing, Instapage stands out as the secret weapon for marketers wanting more out of their forms and landing pages. It champions a strategic approach that can significantly impact lead generation and sales. As you explore options for online forms and landing pages, keep Instapage under your radar. Its offerings reflect a profound understanding of what businesses need to thrive in the digital world.

In conclusion, choosing the right platform requires aligning your unique goals with the tools available. Whether you gravitate toward Paperform or Forms.app, or whether Instapage catches your eye, recognize that each has something valuable to offer. Make informed choices that best support your journey, and step forward with the confidence that you’ll find the platform that propels your business to new heights.

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