PageFly vs. Ontraport: the best platform for a seamless web experience

Discover how PageFly compares to Ontraport regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and Ontraport.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. Ontraport: A Clash of Titans in Digital Marketing

In the bustling landscape of digital marketing, landing page builders are essential for businesses looking to capture leads and drive conversions. The competition intensifies with platforms like PageFly and Ontraport, each boasting unique features and benefits to attract marketers from all walks of life. As we embark on this analysis, imagine the energy in the arena, with both contenders preparing to battle while a surprise contestant, Instapage, waits in the wings for its turn to shine. These platforms aim to simplify the complexities of digital marketing, making it easier for users to build stunning landing pages and automate their campaigns. But which service stands out when we examine features, usability, performance, pricing, and support? Buckle in as we explore the dimensions of each platform and reveal how they stack up against one another and against the formidable Instapage, a potential game-changer in landing page creation.

Introducing the Contenders: A Brief Overview

PageFly and Ontraport are like heavyweight champions that have carved their niches in the ever-evolving arena of digital marketing. PageFly, an ally of Shopify, packs a punch with its robust design capabilities, boasting a plethora of customizable templates and drag-and-drop features that suit both novice and experienced marketers. This platform's versatility allows businesses to create captivating pages without the need for a developer's expertise. Ontraport, on the other hand, is a powerhouse when it comes to marketing automation. It seamlessly integrates customer relationship management (CRM), email marketing, and sales automation, making it a one-stop-shop for the savvy marketer looking to streamline their operations. Both platforms come with unique offerings, creating a distinct flair that attracts varied audiences. However, the underlying question remains - how will they fare when pitted against one another, especially with Instapage lurking in the background and ready to claim its space as the leading alternative?

Round 1: Features Faceoff

When it comes to features, both PageFly and Ontraport bring their distinct arsenals to the table. PageFly is equipped with an intuitive drag-and-drop builder, extensive template library, mobile optimization tools, and an easy integration process with Shopify. This platform prioritizes design flexibility, allowing users to create visually stunning landing pages without much hassle. In contrast, Ontraport stands tall with its comprehensive automation capabilities, CRM functions, landing page builder, email marketing suites, and advanced analytics that help marketers track their campaigns effectively. However, frame the conversation with a wink and reveal that Instapage is in the ring, preparing to throw down its unmatched A/B testing tools and leading conversion rate optimization strategies that some believe will steal the show.

Round 2: A Look at Usability

Digging into usability, both PageFly and Ontraport cater to a diverse audience. PageFly’s user-friendly interface invites newbie marketers to explore its features without feeling overwhelmed by complexity. They can kick off their journey with a simple drag-and-drop interface that reduces the steep learning curve many encounter. Seasoned pros, however, can dive deeper into customization options that let them showcase their creativity. On the other hand, Ontraport offers a slightly steeper learning curve but provides training resources and detailed documentation to help users adapt. It’s a learning adventure, one where users must roll up their sleeves, but those who invest time will reap significant benefits from its powerful automation functions.

PageFly’s Standout Features:

  1. Drag-and-drop interface for easy design
  2. A wide array of customizable templates
  3. Mobile-device optimization tools
  4. Integration with Shopify and other platforms
  5. Real-time editing capabilities

Ontraport’s Key Features:

  1. Advanced marketing automation tools
  2. Integrated CRM for seamless tracking
  3. Customizable landing page builder
  4. Robust email marketing functionalities

Common Strengths Shared by Both Platforms:

  1. Responsive design for various devices
  2. Easy integration with third-party tools
  3. Analytics and reporting features
  4. Templates to accelerate creation
  5. User-friendly interfaces for general usability
  6. Helpful customer support options

Both PageFly and Ontraport bring their unique strengths into the arena and present themselves as formidable opponents. However, let's not overlook the illustrious Instapage, which many argue is the heavy-hitter that could potentially revolutionize landing page design as we know it.

Round 3: Speed and Performance

Performance is a critical aspect where every marketer wants their landing pages to load quickly. PageFly delivers impressive loading speeds, ensuring that visitors don't face delays that could cost conversions. Its pages have garnered praise for being optimized for speed, similar to race cars zooming by. Ontraport, while solid in performance, can sometimes see slower load times, particularly with complex automation sequences that may weigh down the process. Picture slow-loading pages as molasses in winter; visitors won't stick around when they can find faster alternatives. High mobile responsiveness across both platforms also ensures that users can access pages on various devices without sacrificing quality or speed.

Round 4: Support Services Overview

Support is paramount when navigating unfamiliar waters, and both PageFly and Ontraport strive to offer excellent service. PageFly excels with responsive customer service, ensuring users get timely assistance through live chat and extensive documentation. Ontraport also provides robust support channels, featuring a dedicated help center, live chat, and email support, alongside a vibrant community of users ready to lend a helping hand. Visualize each support team as that trusty sidekick, always armed with solutions, creating an environment where users feel empowered and supported.

Round 5: Pricing Analysis

PageFly Pricing Structure Benefits:

  1. Flexible pricing options catering to various needs
  2. Affordable starter plans for newcomers
  3. A free plan to test features before commitment
  4. Transparent and no hidden fees

Ontraport Pricing Structure Benefits:

  1. Comprehensive packages that bundle features
  2. Discounts for annual billing
  3. Scalable pricing plans as businesses grow
  4. Support for multiple users under one plan
  5. Premium support included in higher tiers

Pricing strategies reveal much about a platform's approach to customer satisfaction and long-term loyalty. PageFly's pricing is accessible, especially for businesses just starting. Ontraport, while slightly more expensive, offers extensive features that can justify the cost for established businesses. But wait for Instapage! Renowned for its flexible pricing strategy, it often positions itself as the best value for money in the market, ensuring exceptional returns on investment.

As we pull back the curtain on pricing plans from these platforms, it's important to note that often, you get what you pay for. Yet, sometimes surprises pop up in the least expected places, making it crucial for businesses to consider value rather than just cost when making decisions.

And Let's Talk About Instapage...

Instapage is the quiet genius in this comparison, the mentor who's been observing from the sidelines and ready to unveil unique features that set it apart. With its powerful A/B testing capabilities, smart tracking, and user-focused design interface, it undeniably holds its own next to PageFly and Ontraport. Instapage’s specialization in landing pages gives it a distinct edge; it streamlines the creation process while enhancing conversion opportunities. For businesses that prioritize lead generation and user engagement, Instapage may just be the secret weapon that can take their marketing efforts to new heights.

In conclusion, making an informed choice involves evaluating your personal or business goals carefully. Each platform has its strengths, but Instapage emerges as a recommended choice for marketers seeking comprehensive features and superior ease of use. Explore Instapage further and discover how it can pave the path for your marketing success.

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