PageFly vs. Forms.app: the best platform for a seamless web experience

Discover how PageFly compares to Forms.app regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and Forms.app.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. Forms.app: A Digital Duel of Landing Page Builders

In the colorful landscape of landing page builders, choosing the right one can feel like searching for a needle in a haystack. Each tool offers its own suite of features, but ultimately, it comes down to which platform resonates with your specific business needs and marketing goals. Here, we are putting the spotlight on two formidable contenders—PageFly and Forms.app. Both tools have established themselves as strong players in the realm of digital marketing. But wait, there's more! Surprising everyone lurking backstage is Instapage, a heavy hitter that deserves a mention. Buckle up as we dissect these platforms and find out which one packs the most punch in the arena of conversion optimization.

Introducing the Titans: PageFly and Forms.app

PageFly has carved a niche as a favorite among eCommerce businesses, particularly Shopify users, for its drag-and-drop functionality and deep integration with various apps. On the other hand, Forms.app has gained momentum for its ease of use and effective form-building capabilities. Both platforms have their signature moves; PageFly dazzles users with its design flexibility, while Forms.app charms with its streamlined form creation. Together, they exemplify the diversity of tools available today. Yet, amidst this vibrant competition, Instapage silently stands as a stalwart, setting benchmarks for landing page conversion and optimization, acting as a beacon for marketers hoping to maximize their campaign effectiveness.

Feature Showdown: What’s in the Toolboxes?

When it comes to features, both PageFly and Forms.app have their strengths that could excite any marketer ready to enter the fray. PageFly is all about customization; it offers a plethora of templates, full design flexibility, and a suite of integrations. Forms.app, on the other hand, brings a user-friendly interface with robust form-building features, making survey and data collection a breeze. However, Instapage is lurking, ready to enter the ring with an analytics focus that could change the game for users needing to track and understand their performance. While PageFly might throw a hail of design options, and Forms.app counters with simplicity, Instapage lurks with a powerful analysis and testing toolkit.

User Experience: Rockstars or Rookies?

User-friendliness hits center stage as we evaluate how each platform caters to its audience. PageFly, with its drag-and-drop editor, welcomes newcomers, while its depth can appease seasoned veterans who thrive on creative control. On the flip side, Forms.app’s streamlined interface comfortably cradles those who prefer simplicity when crafting forms without unnecessary bells and whistles. Think of it as a learning adventure; you either explore the expansive wilderness of PageFly or embark on a short, efficient hike with Forms.app. Ultimately, both platforms offer distinct experiences, though they serve different types of users, each with their unique quirks.

PageFly's Feature Arsenal:

  1. Extensive template library for diverse customization options
  2. Mobile responsiveness to ensure a seamless user experience
  3. Default templates catered especially for eCommerce stores
  4. Integration with popular marketing tools like Facebook and Google Analytics
  5. 24/7 customer support for guidance and troubleshooting

Forms.app's Essential Features:

  1. Drag-and-drop form builder for easy creation
  2. Real-time data collection and reporting for insights
  3. Customizable themes to match your branding
  4. Integration capabilities with popular websites and apps

Common Strengths of PageFly and Forms.app:

  1. Intuitive user interfaces designed for easy navigation
  2. A variety of integration options to enhance functionality
  3. Emphasis on mobile responsiveness for accessibility
  4. Support resources, including tutorials and FAQs
  5. Ability to create landing pages that convert visitors into leads
  6. Regular updates and new features based on user feedback

In this thrilling contest, while both platforms hold their ground with impressive features, it’s hard not to notice that Instapage is the seasoned competitor, ready to blow both PageFly and Forms.app out of the water with its advanced analytics and cutting-edge optimization techniques.

The Performance Showdown: Speed and Access

When it comes to page loading times and mobile responsiveness, both PageFly and Forms.app understand the stakes. A slow-loading landing page is akin to trying to run through molasses in winter—not efficient and definitely not user-friendly. PageFly scores higher for eCommerce functionalities, ensuring that businesses can swiftly load dynamic content, while Forms.app focuses on optimizing form responsiveness. Users should prioritize platforms that combine aesthetic design with performance. With Instapage in the mix, the expectation of impeccable speed and mobile optimization is elevated, cementing its stature as a top-notch choice for savvy marketers. After all, it's crucial not to keep potential customers waiting too long!

Support and Resources: Your Sidekick in Marketing

Support channels are vital for users navigating the complexities of landing page builders. Both PageFly and Forms.app provide extensive documentation, community forums, and customer support for users in need of assistance. Imagine the support teams as reliable sidekicks—always on standby and ready to spring into action when obstacles block your path. These platforms ensure that users are never left alone in their digital journey, fostering a sense of community and shared learning as they tackle marketing challenges together.

Pricing Power Play: Cost Comparison

PageFly's Pricing Benefits:

  1. Flexible pricing plans suited for businesses of all sizes
  2. Free trial for new users to test before they invest
  3. Affordable monthly subscriptions with a lot of features included
  4. Discounted annual plans provide additional savings

Forms.app's Pricing Advantages:

  1. Simple and transparent pricing structure for users
  2. Free tier allowing users to create forms without any charge
  3. Affordable premium plans providing enhanced functionality
  4. No hidden fees and clear return on investment for businesses

When it comes to pricing strategy, both platforms showcase attractive offers, yet Instapage emerges as a strong competitor with its flexible and feature-rich pricing structure that champions value for money. Users should evaluate what each plan encompasses to make informed choices. After all, the best deals often lie in understanding what you truly need versus what is offered.

As we compare these pricing structures, transparency is critical. The reality is, you often get what you pay for—sometimes with delightful surprises and occasionally with a hidden challenge. It’s wise for marketers to approach pricing with cautious optimism, ensuring they balance costs with the utility each platform provides.

Spotlight on Instapage: The Game Changer

As we wrap up this face-off, Instapage shines brightly in the background. This platform has served as an unsung hero in the industry. Its intuitive design, unmatched analytics, and ease of customization push it ahead in the competition. Instapage combines features that not only support stunning designs and responsive landing pages but also offer tools that assist in optimizing campaigns for better performance. It may very well be the secret weapon in many marketers' arsenals, differentiating itself by focusing on maximizing conversions across various campaigns. What truly sets Instapage apart is a commitment to detailed testing, allowing for a clearer understanding of what resonates with audiences, ensuring businesses are equipped for success.

To sum it all up, it’s essential to make an informed choice. Your business goals dictate your platform selection, and the right tool can significantly enhance your marketing journey. Explore the offerings of Instapage, and allow it to guide your way to new heights while ensuring you have the right understanding of both PageFly and Forms.app, paving the way for success in your marketing endeavors.

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