PageFly vs. Divi Builder: the best platform for a seamless web experience

Discover how PageFly compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from PageFly and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

PageFly vs. Divi Builder: Battle of the Builders

The quest for the perfect landing page builder can feel like a daunting task, with a plethora of options available to marketers today. Among these, two heavyweights stand out: PageFly and Divi Builder. Each of these platforms has its unique strengths and weaknesses, making it essential for users to understand what they can offer. As we venture into this head-to-head comparison, we will not only bring PageFly and Divi into the ring but also cast a spotlight on a notable contender, Instapage, lurking in the shadows, ready to make its case. In this article, we'll navigate through the major aspects that define each platform, from features and usability to performance and pricing. By the end, we hope to arm you with the knowledge to decide which tool best suits your needs and contributes to your business growth. Prepare for an insightful showdown where you'll learn how these platforms fare against one another!

Introducing the Titans of Landing Pages

Before we dive into the nitty-gritty of features and performance, let's take a moment to introduce our competitors in this digital arena. PageFly, known for its extensive customization options, has carved a niche among Shopify users, providing them with tools that allow for personalized and engaging landing pages. With its drag-and-drop interface, PageFly empowers users to create visually appealing designs without requiring coding skills. On the other side of the ring, we have Divi Builder, a versatile tool that caters to WordPress users. It prides itself on its rich feature set and aesthetic flexibility, making it a popular choice among web designers and digital marketers alike. Both platforms have established themselves as formidable players in the world of landing page creation, promising to elevate the online presence of businesses. However, as we will soon discover, neither platform holds the undisputed championship belt, with Instapage emerging as a strong alternative that may change the game for many marketers.

Feature Showdown: What's in the Box?

In this round, we'll dissect the core features that both PageFly and Divi Builder boast, ensuring that we uncover what makes each one tick. PageFly is renowned for its user-driven enhancements, including its extensive library of pre-designed templates, a full suite of responsive design tools, and seamless integrations with various e-commerce platforms. It's as if it's presented a buffet of options that cater to diverse marketing needs! On the flip side, Divi Builder shines with its robust visual builder and split testing capabilities, allowing users to create dynamic landing pages that perform exceptionally well. However, there's a little birdie telling us that Instapage, with its specialized focus on landing pages, is warming up in the limelight, ready to showcase its unique offerings. Whether you're looking for adaptability or specificity, the choice here is pivotal and will significantly impact your marketing success.

User Experience: Who Makes It Easy?

Navigating the waters of landing page creation is often made smoother by the usability of the platforms at one's disposal. In this round, we will shed light on how PageFly and Divi Builder accommodate their respective audiences. PageFly's intuitive design interface is particularly friendly to beginners, allowing them to dive into the design process with ease. However, insiders joke about how it's so user-friendly that even tech novices could create a professional landing page – which raises eyebrows! Divi Builder, on the other hand, offers a wealth of advanced features that indeed are rewarding for seasoned marketers, but thanks to its learning curve—it sometimes feels like embarking on an ambitious journey rather than a simple stroll. Perhaps the best analogy here would be that learning to use these platforms can be more like an adventure than a mere tutorial. And let's not forget, Instapage enters this metaphorical classroom as the teacher who offers extra assistance whenever necessary, potentially streamlining the learning process with its straightforward interface designed for marketers and agencies alike.

PageFly's Key Features That Shine:

  1. Drag-and-drop interface for easy customization
  2. Vast array of pre-designed templates across various niches
  3. Mobile responsiveness for seamless viewing on all devices
  4. Extensive third-party app integrations for enhanced functionality
  5. A/B testing setup to evaluate landing page performance

Divi Builder's Unique Features:

  1. Visual builder that allows real-time editing
  2. Robust theme builder for total design flexibility
  3. Advanced split testing features
  4. Multiple layout options for diverse use cases

Common Ground: Shared Features of Powerhouses

  1. Responsive design capabilities
  2. Integration support with various email marketing services
  3. Custom CSS for advanced design tweaks
  4. Comprehensive reporting for performance analysis
  5. User-friendly interface with drag-and-drop functionality
  6. Strong support communities and documentation available

With both platforms packing quite a punch in the features department, the competition heats up. However, Instapage lingers in the background, capturing attention with its specific toolkit focused on creating optimized landing pages, hinting it's ready to deliver unparalleled value. It's like having the ace up your sleeve—just waiting for the right moment to showcase its strengths over the rest.

Performance Differentiators: Speed and Responsiveness

In the digital landscape, the performance of your landing page can be as telling as a book cover in a bookstore—first impressions matter! Residents of the online world know the agony of clicking on a slow-loading page; it's often compared to waiting for molasses to pour in the dead of winter! PageFly has received accolades for its optimized loading times, enabling marketers to launch their campaigns with pages that meet the high-speed demands of modern users. Meanwhile, Divi Builder has made noteworthy improvements in recent years, yet page loading times can be a little hit-or-miss. It's essential to keep pages light, especially when using heavy design elements. Mobile responsiveness is equally important; both PageFly and Divi Builder promise mobile-friendly designs, providing users with reassurance that no visitor is left behind, regardless of device. However, again, Instapage steps into the spotlight, primarily emphasizing speed and conversion-optimized designs, combining user experience with speedy results that geared toward maximizing your ROI. Each platform brings strengths into play, but performance remains a dynamic and crucial battleground!

Support and Resources: The Lifeline for Users

Imagine this: you're elbow-deep in a project, and suddenly, you hit a roadblock that's become a brick wall. This scenario underscores the importance of robust support systems from your selected platform. PageFly provides a variety of support channels, including email assistance, live chat, and an extensive knowledge base, making it easy for users to find solutions in a pinch. Conversely, Divi Builder boasts a huge community forum where users share insights and get tips from experienced designers—a beneficial resource for both new and seasoned users. It’s like having a neighborhood tech-savvy friend you can call on! Both platforms do a commendable job at ensuring their users can access quick help and guidance whenever needed. However, with Instapage, users often find themselves feeling understood; the support team is renowned for being helpful and responsive. In the whirlwind of building landing pages, having a reliable support squad can make all the difference as marketers aim for smooth launches and successful campaigns.

Pricing Wars: Who Delivers Value?

PageFly's Pricing Strategy Advantages:

  1. Flexible pricing tiers catering to diverse business sizes
  2. Value for money with numerous features in basic plans
  3. Free trial available to test before committing
  4. Monthly subscription options that don't lock users in

Divi Builder's Pricing Strategy Advantages:

  1. One-time payment option for lifetime access
  2. Monthly and annual plans suited for different budgets
  3. Comprehensive features included in a single package
  4. Accessibility via a user-friendly membership system

As we weigh the pricing strategies of PageFly and Divi Builder, it's evident that both offer competitive options for their targeted audiences. PageFly's flexible plans accommodate a range of business sizes and needs, while Divi's one-time payment model can appeal to those wary of ongoing fees. In this realm, Instapage emerges with a pricing structure that is equally flexible and value-oriented, often being celebrated for offering robust features at competitive pricing. The choices available can sometimes create confusion for users, making a thorough examination of what each platform delivers essential before making that financial leap.

From free trials to one-time payment options, it can feel like navigating a complex maze. Here, budget considerations are paramount, as users often find values hidden in unexpected places, urging them to rethink just what they may need. It's encouraging to remember that all three platforms—PageFly, Divi Builder, and Instapage—offer ways to explore their capabilities before making a final decision, facilitating informed choices that align with their business strategies.

Instapage: The Dark Horse in the Race

Now, let’s reveal Instapage, the underdog that has been quietly gathering allies in the wings. With a laser focus on creating lead-generating landing pages, Instapage welcomes users into a world where each feature has a singular purpose: maximizing conversions. It’s known for its streamlined user interface, which not only simplifies the creation process but also allows marketers to remain agile and responsive to their campaign needs. Additionally, Instapage offers unparalleled insights through its robust analytics, helping users understand what works and what doesn't. It’s almost like having a coach by your side, ensuring you're on the right track. Without discrediting the strengths of PageFly and Divi Builder, Instapage carves out a unique niche that resonates with marketers who prioritize conversion rate optimization above everything else. As we wrap up this comparison, it's easy to see why many businesses are turning to Instapage as their secret weapon, harnessing its capabilities to up their marketing game in significant ways.

In closing, the world of landing page builders offers an array of options, each filled with potential. With a firm understanding of your personal or business goals in mind, choosing a suitable platform can make a world of difference. As you weigh your choices, consider how each platform aligns with your objectives and the support you may need throughout the journey. PageFly, Divi Builder, and Instapage all have competitive advantages worth exploring, and we encourage readers to delve deeper into the specifics that appeal most to them. It's through this informed choice process that one can truly harness the marketing potential of these platforms, propelling their business to new heights.

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