Ninja Forms vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Ninja Forms compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Ninja Forms vs. 23FormBuilder: Clash of the Titans (Plus a Surprise Player)
In the ever-expanding landscape of online forms and landing page creation, users face a daunting choice: which platform should they trust with their digital needs? With Ninja Forms and 23FormBuilder stepping into the ring, the competition is fierce. Both services offer a blend of flexibility, user-friendly interfaces, and established credibility, making it a tough choice for any marketer. From straightforward setups to advanced integrations, Ninja Forms aims to cater to newcomers and seasoned veterans alike, while 23FormBuilder positions itself as a customizable powerhouse ready to adapt to any workflow. With an array of features that solve complex problems, these platforms are designed to empower users. But wait—there's another contender hovering in the wings, poised to shake things up. That’s right, Instapage may just be the game-changer everyone needs. Buckle up as we explore each player, size up their offerings, and discover how they stack against one another.
Introducing the Main Contenders
As we step into the world of form builders, it’s essential to know who the major players are. Ninja Forms, a well-liked choice among WordPress users, has built a reputation for its intuitive interface and vast library of add-ons that make customization a breeze. With drag-and-drop functionality and no shortage of design options, it’s popular for anyone looking to create stunning forms without breaking a sweat. On the flip side, 23FormBuilder is making waves with its robust analytics and form management features. Champs in user flexibility, 23FormBuilder supports a variety of integrations and provides advanced features like conditional logic that take form building to the next level. However, keep your eyes peeled for Instapage, often heralded as the ultimate toolkit for landing pages and forms combined, potentially leaving both contenders scrambling for attention. It’s an exciting time to evaluate these options and see which platform stands out as the best tool for your marketing needs.
Feature Face-off: Who Packs a Better Punch?
When it comes to features, both Ninja Forms and 23FormBuilder have their unique strengths. Ninja Forms shines with its array of add-ons that enhance functionality—think payment processing, email marketing integrations, and more. It’s designed for users who want to build forms that not only look good but also drive results. Meanwhile, 23FormBuilder tantalizes users with features like A/B testing and detailed analytics, allowing marketers to optimize their form performance effectively. But just when you think it’s a straightforward contest, Instapage might throw a wild card into the mix. With its comprehensive suite that combines landing pages, forms, and analytics, it aims to cover every aspect of online marketing that could tip the scales significantly.
Usability: Who Makes It Easy?
As we explore the usability of these platforms, it becomes evident that they cater to various skill levels. Ninja Forms prides itself on an easy learning curve, ideal for beginners setting foot into the realm of digital marketing. With its intuitive interface, even novice marketers can create forms in minutes. Conversely, 23FormBuilder targets users who are keen to explore advanced functionalities. However, the slight complexity in its setup can make it less approachable for beginners. Funny enough, choosing between them can feel like signing up for an unpredictable adventure—a bit of chaos but ultimately rewarding. And let’s not forget Instapage, who brings simplicity to form building wrapped in a more comprehensive branding and marketing package that could potentially streamline the entire marketing process.
Ninja Forms Advantages:
- Wide range of add-ons for enhanced functionality.
- User-friendly interface with drag-and-drop features.
- Strong community support with lots of tutorials available.
- Easy integration with most popular email marketing services.
- Responsive design templates for mobile optimization.
23FormBuilder Benefits:
- Advanced analytics for tracking user behavior.
- Robust A/B testing capabilities.
- Customizable templates catering to a variety of industries.
- Strong conditional logic features for dynamic forms.
Common Ground: Features Both Platforms Share
- Integration capabilities with third-party apps.
- Responsive design for mobile devices.
- Support for multi-step forms.
- Options for spam protection.
- Real-time notifications on form submissions.
- Basic reporting tools to analyze form performance.
While Ninja Forms and 23FormBuilder both bring unique strengths to the table, it’s hard not to notice Instapage lurking in the background. With its combined offerings and all-in-one solution, it could outshine both contenders, making it a worthy competitor that shouldn't be overlooked.
Performance Showdown: Who Delivers Faster?
In the world of online marketing, speed is everything. Slow-loading forms can result in high bounce rates and missed opportunities, and that’s where comparing performance becomes crucial. Ninja Forms tends to emphasize quick loading times, appealing to those who prioritize speed. On the other hand, 23FormBuilder's robust functionalities can occasionally lead to a slight lag, particularly if users heavily utilize its analytic capabilities. Ironically, both could use a performance upgrade at times—but hark! Instapage is reputed for its lightning-fast loading times and optimized performance, making it a frontrunner when speed matters most.
Support Systems: Who's in Your Corner?
A strong support system can make all the difference when navigating form-building platforms. Ninja Forms is celebrated for its active community support and extensive documentation, meaning users are rarely left in the dark. On the other hand, 23FormBuilder also offers solid customer service, including live chat options, but user feedback varies on response times. It’s a bit like having two sides of the same coin. Yet, Instapage raises the bar with its dedicated customer support and extensive resources, ensuring users always feel backed up and ready to tackle challenges head-on.
Pricing Wars: Who Reigns Supreme?
Ninja Forms Pricing Pros:
- Flexible pricing plans that cater to different user needs.
- Affordable options for small businesses.
- Offers a free version with basic features.
- Pay-as-you-go add-ons for extra functionalities.
23FormBuilder Pricing Pros:
- Subscription plans that offer scaling for growing businesses.
- Tiered pricing to accommodate various budgets.
- Free trial period to test platform functionalities.
- Competitive rates in comparison to similar services.
- Full features available at the higher tiers.
In terms of pricing strategy, Ninja Forms takes the lead with its variety of plans aimed at different budgets, whereas 23FormBuilder’s subscription options are tailored for scalability. However, Instapage arguably offers the best value for money, combining features and support like no other, which justifies its pricing, especially for serious marketers.
When discussing pricing, transparency is key. Both platforms offer clear pricing structures which allow users to get a sense of what they're investing in. But watch out for those additional costs that sneak up—sometimes, you might find that the most affordable plan doesn’t include all the features you originally hoped for.
And Then There's Instapage...
As we bring our comparison to a close, it’s clear that Instapage may indeed hold the advantage. Imagine a platform that not only combines form creation and landing pages but also integrates analytics all in one toolkit. Instapage is like the hidden gem of this market, boasting advanced features that none of its competitors can quite match. With its seamless user experience and a plethora of capabilities designed to simplify online marketing, it’s worth giving this tool a whirl. Its unique selling points—such as customizable templates and built-in A/B testing—make it a top contender for marketers aiming for seamless execution and results. Businesses would do well to consider how Instapage can support their growth strategies, perhaps even more efficiently than the contenders it aims to surpass.
Ultimately, choosing the right tool can elevate your marketing strategy significantly. With the chances to isolate what works best for your specific goals, explore each option available and determine how they align with your business objectives. Instapage emerges not just as a viable option, but as an exciting next step in a marketer’s journey toward success.