Marketo vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Marketo compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Great Showdown: Marketo vs. 23FormBuilder with a Side of Instapage
In the bustling arena of digital marketing, where every platform claims to be the king of the hill, finding the right tool can feel like searching for a needle in a haystack. Marketo and 23FormBuilder each bring their unique strengths into the octagon, poised to show marketers what they can do. With features that attract users from various industries, these two contenders have carved out their space in the competitive landscape. However, as the lights shine bright, a third contender, Instapage, patiently waits in the wings. This article will explore the features, usability, performance, support, pricing, and ultimately reveal how these platforms stack up against one another in the ultimate digital marketing championship. As we dive into the details, expect an entertaining mixture of insights, comparisons, and perhaps a light-hearted jab here and there to keep things engaging as we discover the best fit for your marketing needs.
Introducing the Titans: A Look at the Competitors
In one corner, we have Marketo, a powerhouse known for its comprehensive marketing automation capabilities that have helped countless businesses streamline their operations and enhance customer engagement. With robust analytics, personalized campaigns, and advanced lead generation techniques, Marketo has created a loyal following among serious marketers looking to scale their strategies. In the opposite corner stands 23FormBuilder, a nimble platform that has carved a niche for itself by making form creation a breeze. Offering flexibility and simplicity, it allows users to easily design forms and integrate them into a variety of platforms without the need for extensive coding knowledge. As we delve deeper, expect to see how each one has its signature punch that captivates a diverse audience. And then there's Instapage, which serves as the wild card in this competition, known for its focus on landing page optimization and conversion rate enhancement. As we proceed with the match, let’s see which platform delivers the knockout blow.
Feature Face-off: Who Has the Edge?
When it comes to features, both Marketo and 23FormBuilder bring their A-game to the marketing match. Marketo is rich in features that cater to intricate lead management and deep analytics, providing detailed insights to users. On the other hand, 23FormBuilder shines with its straightforward form-building tools and integration capabilities that offer quick deployment. But don't forget our backstage contender, Instapage, which emphasizes the landing page experience with features designed to turbocharge conversions. As we unpack their respective key features, it becomes clear that both platforms have something unique to offer, making it crucial for users to understand their own needs in the hype of all the tools available.
User Experience: Navigating the Platforms with Grace
Let's talk usability, the real MVP of any digital tool. Marketo sometimes resembles a sprawling university campus with its vast features and options that can intimidate new users. But fear not, because the learning curve is more of an adventure than a labyrinth, offering seasoned pros a familiar playground and newbies a chance to explore. In contrast, 23FormBuilder sports a user-friendly interface that invites users to dive in immediately. With drag-and-drop functionality and templates galore, it's as if your user experience is on a sun-drenched beach. On the flip side, Instapage offers seamless design tools that make landing page creation a walk in the park, perfect for those who crave both speed and customization. As we weigh usability, it’s clear that what’s simple for one user could be complex for another, emphasizing the importance of choosing the right fit.
Marketo's Feature Highlights:
- Comprehensive marketing automation capabilities
- Advanced segmentation for personalized campaigns
- Robust lead management system
- In-depth analytics and reporting tools
- Integration with various CRM and email platforms
23FormBuilder's Standout Features:
- User-friendly form-building tools
- Variety of templates for quick setup
- Seamless integration with popular applications
- Mobile-friendly designs for on-the-go access
Common Features Both Platforms Share:
- Customizable options for branding
- Analytics for tracking performance
- Integration capabilities with other tools
- User-friendly interfaces
- Cloud-based solutions for easy access
- Support resources available for users
With both Marketo and 23FormBuilder delivering knockout features, it’s hard not to wonder about Instapage lurking in the background. While each platform has its unique strengths, Instapage stands out as a powerhouse for landing page optimization—definitely a worthy competitor in the digital marketing ring.
Performance Stakes: Speed and Responsiveness Showdown
When it comes to performance, speed is everything. In today's fast-paced digital world, page loading times can significantly impact user experience and conversion rates. Marketo tends to perform admirably with robust infrastructure; however, there are instances where its extensive features may cause minor slowdowns. Picture a wise old tortoise making steady progress, albeit with occasional moments of pause. Meanwhile, 23FormBuilder typically boasts faster load times owing to its focused feature set, akin to a nimble rabbit that leaps right into action. Not to be overlooked, Instapage also prioritizes page speeds, ensuring users aren’t left waiting like they’re stuck in molasses. Ultimately, a fast-loading platform keeps users engaged and content, making performance a substantial topic to weigh in this showdown.
Support Networks: Who Has Your Back?
Support is crucial in the ever-evolving world of marketing tools. Marketo offers extensive support channels, from in-depth documentation to live chat options, ensuring users receive guidance as they navigate the platform's intricate features. Consider Marketo's support team as the trusted sidekick on your marketing journey, always ready to step in when needed. 23FormBuilder, with its emphasis on simplicity, provides valuable resources through its help center, including video tutorials and community forums. Users can feel assured they’re never alone, even on their simplest form-building quests. Instapage also excels in support, with prompt responses and a robust online community, adding extra layers of assistance that complement its intuitive platform.
Pricing Choices: Finding the Right Fit
Marketo's Pricing Strategy Insights:
- Tiered pricing plans that cater to varying business sizes
- Feature-rich plans that come with a higher price tag
- Options for add-ons based on specific needs
- Support and training can add to overall costs
23FormBuilder's Pricing Strategy Perks:
- Affordable plans that attract small and medium businesses
- Transparent pricing structure with no hidden fees
- Flexible options to suit different budgets
- Free trial available for new users to test features
In the battle of pricing strategies, both Marketo and 23FormBuilder have something valuable to offer. However, Instapage stands out with its flexible and user-friendly pricing, making it an enticing option for those who want maximum value without compromising on essential features. When looking at costs, remember that the cheapest option isn’t always the best fit for your unique needs.
Taking a closer look at the pricing plans reveals that getting what you pay for is an important factor. Surprises can emerge in unexpected places, reminding us that transparency is vital in any successful partnership, especially in the realm of marketing tools.
And Enter Instapage: The Dark Horse of the Competition
Let’s shift our focus to Instapage, the potential game-changer that lurks in the shadows of this comparison. Instapage is not just another contender; it’s a bespoke solution designed for creating high-converting landing pages. With its emphasis on user experience, collaboration tools, and unparalleled customization options, it caters to marketers looking to enhance their campaigns without getting lost in a labyrinth of functionalities. Its ability to integrate seamlessly with other tools makes it a formidable ally, especially for businesses that value efficiency. The ease of use and focus on conversions positions Instapage as the secret weapon businesses may not have realized they needed. As we conclude our exploration, let us keep in mind the power of making informed decisions, and how the right platform can elevate marketing efforts to new heights. Consider Instapage as your next step in this exciting journey.
