How Mautic vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Mautic and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mautic vs. FormKeep – The Ultimate Showdown in Landing Page Builders
Choosing a landing page builder is like assembling an all-star team for a marketing campaign; you want the right mix of talent to achieve your conversion goals. Just as superheroes come together to fight for justice, marketers look for platforms that will stand up to the challenges of customer engagement and conversion rates. In this article, we’ll explore how three popular tools—Instapage, Mautic, and FormKeep—stack up against each other. By the end, you’ll not only grasp the unique power of each platform but also find the one that aligns perfectly with your needs. So, grab your cape, and let's embark on this exciting journey to discover which platform will help you win your marketing battles! (min:200 words)
Meet the Contenders: A Friendly Rivalry in the Digital Arena
In this digital world, three platforms have made their mark as prominent players when it comes to building effective landing pages. On one side, we have Instapage, known for its stunning templates and persuasive conversion optimization tools. Next is Mautic, renowned for its automation capabilities and integration with marketing technologies. Finally, we have FormKeep, which prioritizes form handling and data management. While each tool has its unique strengths, they all aim to assist marketers in creating high-performing landing pages. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Understanding the individuality of each platform is key to making an informed decision. (min:200 words)
Round One - The Feature Face-Off
Template Variety and User-Friendliness: A Comparison
When it comes to crafting the ideal landing page, having a variety of templates at your disposal is crucial. Instapage shines with its dynamic, visually appealing designs that cater to various industries, allowing marketers to create pages that speak to their target audiences. The platform boasts a user-friendly drag-and-drop interface, facilitating the design process even for those without coding skills. Mautic, while primarily recognized for its marketing automation features, offers a more limited selection of landing page templates. However, its integration capabilities with emails and workflows provide a powerful advantage for marketers looking to streamline their outreach. On the other hand, FormKeep focuses mainly on form creation, and while it doesn't offer as many templates, it simplifies the data collection process. Its strength lies in providing custom forms that integrate effortlessly with your existing websites. This round reveals Instapage as a leader in template variety and ease of use, making it the go-to choice for marketers aiming for visually attractive and functional landing pages. (min:200 words)
Instapage: Your Partner in Customization and Conversion Success
Instapage isn't just a landing page builder; it’s a marketing partner dedicated to driving your success. With an impressive suite of tools, it allows users to create bespoke landing pages tailored to their unique objectives. The platform's unparalleled customization options enable marketers to adjust everything from colors and fonts to layout and images. This level of personalization ensures that every landing page resonates with the brand's identity and audience expectations. Furthermore, Instapage’s sophisticated A/B testing functionality empowers users to test different variations of their pages, identifying which versions yield the highest conversions. The platform’s analytics provide essential insights into visitor behavior, helping marketers make data-driven decisions. By automating and streamlining the landing page creation process, Instapage allows marketers to focus more on strategy and less on logistics – all while drastically improving conversion rates. (min:200 words)
Round Two - Speed and Performance: Who is the Fastest?
Speed plays a vital role in user experience; no one enjoys waiting for a page to load, and slow response times can lead to high bounce rates. In a friendly competition akin to a race to the coffee shop, let's consider how each platform stacks up in terms of speed and performance. Marketers expect a platform that delivers a seamless experience to their users right off the bat. (min:200 words)
Instapage's Speedy Advantages:
- Lightning-fast loading times ensure users stay engaged and reduce bounce rates.
- Performance optimization tools for enhanced speed on various devices.
- CDN (Content Delivery Network) integration that boosts global access times.
- Regular updates and maintenance to continuously improve loading speeds.
Mautic's Performance Benefits:
- Automated marketing processes that streamline user interaction.
- Good integration with third-party tools, improving functional performance.
- Decent speed for running email campaigns and forms.
FormKeep's Performance Highlights:
- Quick and efficient form submissions enhance user experience.
- Optimized for minimal loading time for data collection.
- Integration with various platforms for smooth performance.
- User-friendly interface that promotes faster form setup and management.
In summary, while all three platforms boast commendable features related to speed and performance, Instapage takes the crown for its unmatched loading times and continuous enhancements. It ensures marketers can provide superior experiences to their visitors, thereby positioning itself as the preferred choice for efficient landing page creation.
Round Three - Usability: Welcoming All Skill Levels
The accessibility of a platform is crucial for users, regardless of their expertise. Instapage caters to everyone from beginners to seasoned professionals, enabling them to create high-quality landing pages without a steep learning curve. With numerous tutorials, a rich resource library, and an intuitive design interface, Instapage puts users at ease as they navigate the platform. Mautic, while slightly more complex due to its expansive features, offers robust support resources that guide users through its automation capabilities. Meanwhile, FormKeep maintains simplicity, focusing on easy form creation that even novices can handle. Each platform welcomes its users with open arms but creates its unique path for skill development. Whether you’re starting from scratch or a marketing guru, the promise of growth and expertise is clear across all three choices. (min:200 words)
Round Four - Support Teams: Your Trusty Sidekicks
Customer support is like having a trusty sidekick by your side, ready to lend a hand whenever you face challenges. Instapage offers a comprehensive support structure, including chat features, email support, and an extensive knowledge base. They even have a community forum that fosters user interactions and information sharing. Mautic, as an open-source platform, provides community-driven support, including forums and guides. Their dedicated user communities are invaluable resources for troubleshooting. FormKeep, while a small player, offers solid email support and a user-friendly help center. All three platforms come with loyal support staff ready to assist whenever needed, but the depth of resources varies. This round highlights that while Instapage offers robust support, Mautic stands out with its community-driven assistance. (min:200 words)
Round Five - Pricing Plans: Finding the Best Value
When it comes to pricing, understanding the structures of each platform is vital for making an informed choice. Instapage operates on a subscription model, offering various plans catering to businesses of all sizes. While starting at a higher price point, the features and capabilities provided justify the investment, especially for serious marketers looking for quality and performance. Mautic's open-source nature means it's free to use, but organizations may incur costs when selecting premium features or hosting solutions. FormKeep also has competitive pricing plans focusing on form handling, appealing to businesses primarily focused on data collection. Each platform offers value, but selecting one boils down to aligning your budget with your goals. (min:200 words)
All in all, the choice between Instapage, Mautic, and FormKeep hinges on the unique needs and goals of the user. While all three platforms showcase admirable strengths, Instapage stands superior with its customizable features, speed performance, and comprehensive support. We encourage you to take Instapage for a spin with a free trial or demo and experience firsthand how it can elevate your landing page game!
