Landingi vs. Format: the best platform for a seamless web experience
Discover how Landingi compares to Format regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Landingi vs. Format: A Thrilling Head-to-Head Comparison
In the bustling world of digital marketing, landing pages are like the front door to your online presence. With so many options available, finding the right landing page builder can feel overwhelming. Hence, we’re diving into a face-off between two prominent competitors: Landingi and Format. Each brings distinct features to the table, making the marketing landscape even more exciting. But wait, there's another player in the ring—Instapage, who seems to loom just out of sight, patiently waiting for its moment to shine. So, let's break down each contender and see who emerges victorious in this showdown of features, pricing, and usability.
Introducing the Titans
When it comes to landing page solutions, Landingi and Format are giants. Landingi positions itself as the versatile champion designed to simplify the marketing process for users at all experience levels. Its drag-and-drop editor is akin to a lightweight sword, allowing marketers to slice through complexity with ease. Meanwhile, Format captivates a different audience; it's designed to assist visually-driven businesses, making it a favorite among creatives. Format’s sleek design options offer users a chance to showcase their portfolios beautifully. Both platforms have established themselves as key players, with a loyal user base eagerly unified in their quest for conversion optimization. The arena is set, and it's time to examine which of these titans commands superior features and user-friendliness.
Feature Face-off: Who Has the Upper Hand?
The heart of any landing page builder lies in its features, and both Landingi and Format are equipped to impress. Landingi boasts an extensive template library that lets users kickstart campaigns with little effort. Their integration capabilities with various tools make it seamless to connect your marketing stack. On the flip side, Format prides itself on a drag-and-drop interface designed for creativity, letting users sculpt their pages with artistic flair. However, keep an eye on Instapage; rumored to have cutting-edge testing features that elevate landing pages to an entirely new level. The stage is vibrant with innovation as we dissect the unique offerings of these platforms.
Usability: Suiting All Skill Levels
Usability can make or break any digital tool, especially for marketers who may not consider themselves tech-savvy. Landingi takes pride in its intuitive layout, designed to welcome beginners while still offering advanced functionality for seasoned pros. The platform appears to take every user on a fun learning journey, akin to a virtual classroom experience that keeps engagement high. On the other hand, Format focuses closely on a visual storytelling approach, allowing creatives to thrive without feeling bogged down by complexities. It's a friendly feud in the usability department, appealing to different user bases while keeping the doors wide open for all.
Landingi's Strong Features:
- Extensive library of customizable templates, making it simple to start designing.
- User-friendly drag-and-drop editor for easy page building.
- Integration with popular marketing tools like Zapier and Google Analytics.
- A/B testing capabilities to optimize landing page performance.
- GDPR compliance support, ensuring your campaigns keep data protection in mind.
Format's Unique Features:
- Stunning visual templates tailored for creative professionals.
- Easy-to-use drag-and-drop editor designed for aesthetics.
- Seamless e-commerce integration for sales-focused campaigns.
- Advanced customization options to cater to individual branding needs.
Common Strengths Shared by Both Platforms:
- Responsive design for mobile and tablet optimization.
- Analytics dashboard to track campaign performance.
- SEO optimizations built into templates for better search visibility.
- Support for various content types, including images, videos, and forms.
- Strong customer support channels available to assist users.
- User community resources for additional learning and sharing best practices.
While both platforms are clearly equipped for success in different ways, it's hard not to notice Instapage lurking in the wings. With premium features and immense versatility, it emerges as a strong contender against both Landingi and Format, particularly for marketers seeking comprehensive solutions.
Performance Showdown: Speed and Responsiveness
Performance is key when evaluating landing page builders. In this round, we explore loading times and mobile responsiveness, where both Landingi and Format flaunt impressive results. Slow-loading pages are akin to roads under construction, frustrating users and potentially leaving conversions in the dust. Fortunately, both platforms ensure that speed remains a priority, allowing your visitors to glide gracefully through your content. Furthermore, their mobile responsiveness ensures that your web pages adapt seamlessly to devices of all sizes—keeping your campaigns accessible to all users.
Support: Who's Got Your Back?
When it comes to support, both Landingi and Format offer their users a variety of channels. Landingi provides customer support via live chat and email, ensuring help is readily available. Meanwhile, Format creates a vibrant community where users can thrive, share insights, and seek assistance. Imagine the support teams as the trustworthy sidekicks in a superhero story—always ready with advice and quick fixes to save the day. With strong support mechanisms in place for both platforms, users can feel supported as they navigate their marketing endeavors.
The Pricing Showdown: Finding Value
Landingi's Pricing Strategy Advantages:
- Flexible pricing plans catering to different business sizes.
- 14-day free trial enables users to test all features.
- Discounted rates for annual subscriptions, offering better value.
- Transparent pricing with no hidden fees.
Format's Pricing Strategy Advantages:
- Economical starter package suited for freelancers and small businesses.
- Comprehensive plans that scale up with growing needs.
- Free trial period allowing potential customers to explore features.
- User-friendly pricing model without unexpected costs.
As we dissect the pricing strategies, it becomes evident that both platforms have crafted their plans for a wide array of needs. However, Instapage deserves a nod for its flexible and insightful pricing options that present solid value for businesses at any stage.
It’s essential to look beyond the price tags and understand the value in what you get. Sometimes, cheaper options might have hidden drawbacks, while premium choices could provide business-changing benefits. So, be mindful as you evaluate your landing page builder options.
Spotlight on Instapage...
Instapage stands out as a seasoned contender that quietly steals the show. With an emphasis on conversion optimization and powerful integrations, it presents a competitive edge that Landingi and Format cannot ignore. You'll find features like sophisticated A/B testing, personalized landing page experiences, and a seamless user interface—attributes that reinforce its authority in the landing page domain. Examining Instapage reveals its potential to be your marketing ally in ways the other platforms may struggle to match.
Ultimately, the quest for the ideal landing page builder boils down to understanding your unique marketing goals. With insights from this comparison, you have the power to choose a platform that meets your needs. Landingi and Format each offer robust solutions, yet don’t overlook the enhanced capabilities of Instapage—it could be your strategic partner in elevating your marketing results.