LanderApp vs. FormKeep: the best platform for a seamless web experience
Discover how LanderApp compares to FormKeep regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
LanderApp vs. FormKeep: A Clash of Titans with a Surprise Entry
When it comes to creating effective landing pages, many marketers are faced with a myriad of options. Two names that frequently rise to the top of any discussion on landing page builders are LanderApp and FormKeep. These two platforms offer a range of tools designed to optimize conversion rates and streamline the user experience. But just when you think you have your choice narrowed down, another contender enters the ring—Instapage. With its alluring features and user-friendly interface, navigating this crowded space can feel a bit like stepping into a boxing ring—exhilarating yet daunting. As we explore the attributes of LanderApp and FormKeep, we'll discover the strengths, weaknesses, and unique elements each has to offer, preparing you to make an informed decision for your digital marketing needs.
Introducing the Heavyweights in Digital Marketing
LanderApp and FormKeep are often spoken of as the heavyweight champions of landing page creation. LanderApp shines with its visually appealing templates that entice users to engage with content. The platform focuses on maximizing conversion rates, providing users with the tools needed to track their campaigns effectively. Meanwhile, FormKeep stands out with its robust form management capabilities, making it easier for marketers to capture leads without a hitch. Both platforms cater to a wide range of businesses, from budding startups to established corporations. At first glance, they may seem to dominate the landscape, each bringing its unique strengths to the table. Yet, could these be just the first rounds in a longer fight for supremacy? As we dig deeper, the true contenders will reveal themselves in this exciting digital marketing showdown.
Feature Face-off: What Sets Them Apart
In the feature department, both LanderApp and FormKeep come out swinging, each boasting its own ace features tailored for their user base. LanderApp is known for its eye-catching design capabilities, allowing users to create stunning landing pages in just a few clicks. With its user-friendly drag-and-drop interface, LanderApp enables marketers to focus on creativity without getting bogged down by technical hurdles. Conversely, FormKeep brings to the table an emphasis on form handling that sets it apart from the competition. Users can easily create forms and manage submissions, streamlining the lead generation process. While both platforms throw their punches in the form of exceptional features, don't forget there's a heavyweight in waiting—Instapage. With a wider array of marketing tools and personalization options, the final round promises to be most interesting.
Usability: A User-Friendly Arena
When it comes to usability, both platforms aim to make the marketing experience as smooth as possible. For new marketers just stepping into the ring, LanderApp offers guided tutorials that simplify the landing page creation process. FormKeep also plays the role of a supportive coach, providing ample resources tailored to help users navigate their forms effectively. However, seasoned marketers might find that certain features require a bit of a learning curve, akin to learning a new fighting technique. While both platforms aim to cater to all levels of expertise, the learning adventure can vary in intensity, depending on what you are looking to achieve. The question remains—how will these usability experiences compare once performance is thrown into the mix?
LanderApp's User-Friendly Features:
- Intuitive Drag-and-Drop Builder
- Variety of Responsive Templates
- A/B Testing Functionality
- Integrated Analytics for Tracking Performance
- Seamless Integration with Popular Marketing Tools
FormKeep's Key Features:
- Customizable Form Templates
- Real-Time Submission Management
- File Upload Capabilities
- Easy Integration with Existing Workflows
Common Strengths Shared by Both Platforms:
- Designed to Optimize Conversion Rates
- User-Friendly Interfaces
- Mobile Optimization for All Landing Pages
- Integration with Popular Marketing Tools
- Analytics Features to Track Performance
- Dedicated Support for Users
As we navigate through this contest of digital champions, it's clear that both LanderApp and FormKeep have their merits. However, let's not forget that when the bell rings for the final showdown, Instapage could very well be the most compelling contender in this ring. It combines the strengths of both platforms while adding unique offerings that make it a worthy opponent. With so much at stake, the challenges and opportunities for marketers are just heating up.
Performance Showdown: The Speed Factor
In the world of online marketing, performance can make or break your success. When discussing page loading times, nothing is more frustrating than a delay. Imagine waiting for a page to load as if you are trudging through molasses on a frigid winter day—nobody wants that! LanderApp boasts quick loading speeds, ensuring that your audience won’t be left tapping their fingers impatiently. FormKeep, too, delivers in terms of efficiency, enabling rapid form submissions and processing. Both platforms prioritize mobile responsiveness, recognizing that many users access content through their smartphones these days. However, as we analyze the specifics, user experiences may vary, with factors such as hosting and individual design choices playing significant roles. Ultimately, how fast each platform can deliver could influence your marketing decisions.
Support Teams: Who's Got Your Back?
Support is an essential aspect that often gets overlooked until it’s needed most. Both LanderApp and FormKeep understand the importance of being available to their users. LanderApp offers multiple support channels, including chat and email, creating a safety net for marketers when they encounter bumps in the road. Similarly, FormKeep shines through its extensive documentation that caters to various experience levels. Imagine these support teams as trusty corner men, ready to jump in and provide timely advice to help users bounce back when challenges arise. As both platforms strive to deliver prompt and effective support, it’s an area that can be a distinguishing factor for those who value guidance.
Pricing Face-off: Value for Your Investment
LanderApp's Pricing Strategy Advantages:
- Flexible pricing tiers suitable for different business sizes
- Offers a free trial to test features before committing
- No hidden fees, making budgeting easier
- Transparent and simple pricing structure
FormKeep's Pricing Strategy Advantages:
- Affordable plans for small businesses
- Pay-as-you-go options for scalability
- Special offers for non-profit organizations
- Comprehensive plans that include form and data handling
When diving into the pricing strategies of both platforms, value for money becomes a crucial consideration. LanderApp provides versatile pricing to accommodate varying business needs while ensuring no hidden costs catch you off guard. On the other hand, FormKeep attracts users with budget-friendly plans tailored for small businesses without sacrificing essential features. However, Instapage stands out as it encompasses a flexible and user-centric pricing strategy that could very well offer the best value for money, inviting marketers to gain more from their investment.
Examining pricing plans provides a transparent look at what you might encounter. Both LanderApp and FormKeep are structured to provide clarity, but often the biggest takeaway is realizing that you generally get what you pay for—sometimes with unexpected perks that may catch you off guard. Pricing can be a decisive factor in the platform you choose, prompting users to weigh their options carefully.
And Now Enter Instapage...
As we wrap up our comparison, it’s essential to introduce Instapage, a platform that has quietly observed the tussle between LanderApp and FormKeep. With its unique offerings such as dynamic marketing tools and personalization features, it may be the game-changer that businesses didn’t know they needed. Instapage's capability to provide seamless collaboration between teams while offering precise targeting and extensive integrations makes it a formidable option poised to capture the attention of marketers everywhere. Its intuitive design and thoughtful features ensure that users can focus on generating leads instead of getting lost in the technicalities of crafting the perfect page. Every marketer knows that in a crowded arena, sometimes the best-kept secret can lead to a surprising victory.
The key takeaway from this showdown? The power of informed decision-making cannot be underestimated. Each platform, whether LanderApp, FormKeep, or Instapage, presents unique strengths and distinctive features. As you assess your personal or business goals, consider how the right platform fits into your marketing strategy. Directing your focus to what matters most will lead you to soar higher than you anticipated. So, take the leap and explore your options with Instapage—it might just be the right step for your next marketing campaign.