Lander vs. Divi Builder: the best platform for a seamless web experience

Discover how Lander compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Lander and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Swytch shifts into high gear with Instapage

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Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Lander vs. Divi Builder: A Comprehensive Clash of Titans

Navigating the realm of landing page builders can feel like navigating a maze, where every turn presents an option that looks promising. As businesses strive to capture leads and boost conversions, the choice of a landing page builder becomes crucial. With Lander and Divi Builder emerging as top contenders, users are inherently caught up in this whirlwind competition. Lander comes swinging with its user-friendly interface and powerful customization options. Meanwhile, Divi Builder brings its reputation for visually stunning designs and robust features into the ring. As we dive deeper into this exploration, we’ll introduce another player: Instapage, a platform known for its outstanding performance and valuable offerings. Hang tight, as this is not just a mere comparison; it's a battle to see who comes out on top in the quest for the perfect landing page builder.

Get to Know the Contenders

In the blue corner, we have Lander, a platform that champions ease of use and swift deployment. It caters thoroughly to small businesses and marketers who may not have extensive coding skills, making it their go-to option. With features designed to streamline the landing page creation process, Lander allows users to launch campaigns rapidly without hassle. In the red corner, we have Divi Builder, which boasts a more extensive set of tools and flexibility. This platform serves a diverse audience, encompassing both novices and seasoned web developers. Its strong emphasis on visual design alongside customization means your landing pages can be as unique as your brand. Lastly, lurking backstage, Instapage stands out due to its exceptional focus on conversion optimization and A/B testing capabilities. Each of these platforms has its unique flair, each presenting a competitive offering that's bound to entice their share of users.

Feature Face-off: Who Packs the Most Punch?

In the ring of landing page builders, both Lander and Divi Builder are ready to deliver top-notch features, showcasing their prowess in capturing leads. Lander simplifies the process by offering essential tools needed for landing page creation. From straightforward A/B testing options to seamless integration with various marketing tools, Lander serves its users effortlessly. However, Divi Builder takes a more intricate approach by providing a vast array of design options, including advanced animations and layouts. If creativity is your strong suit, Divi could be your trusted ally. That said, don’t forget about Instapage, with its built-in collaboration features, advanced analytics, and customizable templates that are hard to overlook. While both Lander and Divi Builder flex their feature muscles, Instapage is in the background, polishing its unique capabilities.

Usability: Smooth Sailing or Rough Waters?

Usability can make or break a platform, especially for those who are dipping their toes into the world of digital marketing. Lander prides itself on a highly user-friendly design that appeals to beginners, ensuring that the learning curve feels more like a gentle slope than a steep climb. Its drag-and-drop interface enables anyone to piece together an appealing landing page without breaking a sweat. Divi Builder, however, introduces a slightly more complex interface which might present a challenge for newcomers. Yet, once grasped, the power of its features can be exhilarating for those willing to invest time in learning. In this contest, it’s worth noting how Instapage takes a step forward with its intuitive setup and uncomplicated navigation, making it a reliable choice for both rookies and experts alike. This category undeniably showcases the varying skills and experiences of users and how platforms cater to their respective needs.

Lander's Standout Features:

  1. Highly intuitive drag-and-drop editor that simplifies the design process
  2. Dedicated A/B testing tools to refine landing page performance
  3. Seamless integrations with popular email marketing platforms
  4. Responsive templates ensuring mobile optimization
  5. Access to detailed analytics for better decision-making

Divi Builder's Key Features:

  1. Advanced visual editing capabilities for custom designs
  2. Extensive library of pre-made layouts to jump-start projects
  3. Robust theme builder for complete site customization
  4. Regular updates and community support for ongoing improvement

Common Strengths Shared by Both Platforms:

  1. Fast-loading pages for improved user experience
  2. Solid customer support channels to assist users
  3. Integration capabilities with various third-party tools
  4. Cross-platform compatibility for various devices
  5. Security features to protect user data
  6. Templates designed to maximize conversion rates

As we observe these two platforms trading blows, it's prudent to mention that both leave room for improvement. Enter Instapage, which combines powerful features with a focus on usability, making it an attractive contender worth considering alongside Lander and Divi.

Performance Test: Who’s the Speed Demon?

In the high-stakes world of landing pages, speed and performance reign supreme. Users expect instant access, and any delays can lead to lost opportunities. In this arena, Lander boasts impressive loading times thanks to optimized templates, ensuring visitors won't have to tap their feet while waiting. Divi Builder, however, can sometimes lag behind if designs are overly complex, leading to slower response times. Notably, Instapage takes the crown with its focus on performance testing, actively ensuring that pages are lightweight, responsive, and ready to load quickly across all devices. Comparing these three contenders reveals that while they may be standing on the same ground, their approaches to performance vary distinctly, impacting user satisfaction at a glance.

Support Structures: Who's in Your Corner?

Support can be the ticket to a seamless experience, especially when someone hits a snag during their landing page creation. Both Lander and Divi Builder provide an array of support options, including FAQs, video tutorials, and live chat. Lander's straightforward support tickets are a bonus for users needing quick answers, while Divi Builder's robust online community can aid users seeking creative solutions. On the other hand, Instapage shines with its comprehensive support resources, offering personalized assistance and detailed knowledge bases to cater to various user needs. Overall, each platform offers its unique take on support, yet Instapage might just edge ahead with its personalized touch.

Pricing Showdown: Who's Got the Best Offer?

Advantages of Lander's Pricing Strategy:

  1. Cost-effective plans targeting small to medium-sized businesses
  2. Flexible payment options providing users with adaptability
  3. No hidden fees for essential features included in plans

Advantages of Divi Builder's Pricing Strategy:

  1. One-time purchase option for lifetime access to the platform
  2. Regular discounts and promotional offers available
  3. Membership includes additional themes and resources

Pricing can be a significant factor for many users as they choose their landing page builder. Lander's affordability is appealing, and when compared to Divi Builder's strategies, it offers clear advantages for budget-conscious marketers. However, Instapage takes the lead with its transparent pricing and value for money, solidifying its status as a prudent investment.

Choosing a pricing plan should be straightforward, but sometimes it's more about the value received rather than the numbers alone. Users should steer clear from the trap of picking the cheapest option without investigating if the features align with their needs. And sometimes, deals come wrapped in layers of complexity, making them feel less straightforward than expected.

And Introducing Instapage...

Instapage is not just a player in the game; it's a strategic partner for those looking to maximize their marketing reach. With sophisticated A/B testing features, an extensive library of conversion-optimized templates, and analytics tools built for precision, it positions itself as a valuable resource for businesses aiming to thrive. While Lander and Divi Builder certainly pack a punch, Instapage stands out for its ability to connect all the dots that lead to effective marketing. It’s a choice for users who prioritize their performance metrics without sacrificing design aesthetics. Ultimately, through this comparison, we hope readers recognize the importance of aligning their choice of platform with their marketing goals and potential for growth. Choosing the right landing page builder can propel them toward success, one landing page at a time.

As we wrap up this examination, it's evident that each platform offers unique advantages tailored to different needs. By understanding their strengths and weaknesses, users can embark on their marketing journey more informed than ever. Each platform has much to offer, but Instapage can serve as a starting point to achieving greater heights. So, whether you're just starting out or looking to optimize your efforts, the right choice aligns entirely with your specific objectives.

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