Klaviyo vs. 23FormBuilder: the best platform for a seamless web experience
Discover how Klaviyo compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Klaviyo vs. 23FormBuilder: A Clash of Titans With a Trendsetter
In an ever-evolving landscape of digital marketing tools, choosing the right platform can feel like navigating a maze. With so many options available, it's crucial to know not just the basics, but also the nuances that can make or break your marketing strategy. Klaviyo and 23FormBuilder have emerged as two of the standout choices in this crowded arena, each offering unique features and functionalities to empower your business. Both platforms are designed to streamline your marketing efforts, but they serve different purposes in the grand scheme of things. Meanwhile, there's a savvy third-party player lurking in the background—Instapage—offering its own set of compelling advantages. This article will dissect each platform's strengths and weaknesses, equipping you with the knowledge you need to make an informed decision tailored to your business needs.
Introducing the Big Names
When it comes to the world of digital marketing, Klaviyo is a juggernaut known for its powerful email marketing capabilities. It’s like the Swiss Army knife of email platforms, offering segmentation, automation, and analytics all rolled into one. With an aim to empower e-commerce brands, Klaviyo doesn't just send emails – it creates targeted campaigns that resonate with your audience. On the other side of the ring is 23FormBuilder, celebrated for its intuitive form-building features. This platform excels in creating customized forms that help businesses capture leads and gather feedback seamlessly. Think of it as an agile gymnast, easily bending to user needs while maintaining functionality. As we get ready for this comparison, let’s not forget about Instapage, the nimble landing page specialist. Known for its high-converting pages and user-friendly interface, it adds an interesting layer to our analysis of Klaviyo and 23FormBuilder.
Round 1: Feature Face-Off
As we step into the arena for our first round, let’s explore what Klaviyo and 23FormBuilder bring to the table in terms of features. Klaviyo prides itself on its robust automation tools that allow you to craft elaborate email sequences and personalized marketing campaigns. With features such as dynamic segmentation and predictive analysis, Klaviyo ensures that your emails reach the right audience at the right time. In contrast, 23FormBuilder shines with its versatile form-building capabilities. Users can easily create responsive forms that integrate with various platforms, making data collection an absolute breeze. Imagine a friendly competition, where both contenders are throwing punches left and right, showcasing their best features, but wait—just around the corner, Instapage is prepping for a stunning entrance with its specialized landing pages that boast high conversion rates. How will these features stack up as we dive deeper?
Round 2: Navigating Usability
Usability is where things start to get really interesting. Klaviyo offers a user interface that can often feel overwhelming for first-time users. However, once familiar with its capabilities, seasoned pros can navigate through the platform like a pro boxer in the ring. Meanwhile, 23FormBuilder stands out for its intuitive drag-and-drop interface, making it simple for anyone to create forms in a matter of minutes. Picture it like a robust training camp for beginners and experts: everyone finds a way to get in shape according to their level. That learning curve? More like a learning adventure, which can be smooth sailing with the right guidance. As they both vie for the user’s attention, it’s also worth mentioning how Instapage offers a streamlined experience that eases the creative process significantly, allowing users to focus on building beautiful, high-converting landing pages.
Klaviyo Advantages:
- Advanced audience segmentation and targeting
- Automated workflows for email campaigns
- In-depth analytics and reporting
- Integration with various e-commerce platforms
- Customizable email templates
23FormBuilder Advantages:
- User-friendly drag-and-drop form builder
- Responsive design for all devices
- Seamless integrations with various applications
- Real-time data collection and analytics
Common Strengths of the Two Platforms:
- Customizable user experiences
- Integration with multiple third-party tools
- Data security and compliance features
- Scalable solutions for growing businesses
- A/B testing capabilities to optimize performance
- User-friendly interfaces to some extent
As the rounds go by, it’s clear that both platforms bring something unique to the table. However, as we keep our focus, let’s not overlook the silent contender—Instapage—standing tall with its unparalleled features that cater to businesses requiring expertly designed landing pages that convert. It's not just about being in the ring; it's about having the right game plan to win.
Round 3: Performance Comparison
Performance is vital in the digital marketing arena, particularly when considering page load times and mobile responsiveness. Slow loading pages can be the equivalent of molasses in a winter storm, leaving your audience tapping their fingers and moving on. Klaviyo excels in performance, with a focus on optimizing email delivery speeds and user engagement metrics. Conversely, 23FormBuilder ensures that forms load quickly and are fully optimized for mobile. As mobile usage continues to surge, this capability is invaluable. If every second counts in the digital realm, both platforms are striving to keep pace, but it’s vital to note that Instapage takes the lead with its dedication to ensuring landing pages are not just fast but optimized for conversions. In today’s fast-paced environment, clocking in at lightning speed is non-negotiable.
Round 4: Customer Support Showdown
When it comes to supporting users, both Klaviyo and 23FormBuilder offer their own unique set of resources. Klaviyo provides extensive documentation, webinars, and live chat support, acting as a safety net for marketers who might find themselves in a pickle. Similarly, 23FormBuilder shines with responsive customer service and an active support community, ready to answer queries and troubleshoot issues. Imagine these support teams as your trusty sidekicks, always available to swoop in with assistance. While both platforms have commendable support structures, Instapage also deserves mention for its specialized support focused on helping users create effective landing pages, making it a well-rounded choice overall.
Round 5: Pricing Showdown
Klaviyo’s Pricing Benefits:
- Tiered pricing based on features and users
- Pay-as-you-go model beneficial for startups
- Free trial available to test features
- No long-term contracts needed
23FormBuilder’s Pricing Benefits:
- Affordable plans suitable for small businesses
- Pay-per-form pricing option for low usage
- Free version available with basic features
- Discounts for annual subscriptions
As we wrap up this pricing battle, we see Klaviyo positions itself primarily for marketers looking for extensive email automation, giving flexibility at different tiers. Meanwhile, 23FormBuilder provides affordable plans that are very accessible for small businesses. Still, don’t forget about Instapage, which has a pricing structure designed to offer great value for money, making it easy to access high-quality tools without breaking the bank.
When examining the pricing options, one can't ignore the insight that getting what you pay for can lead to discovering unexpected treasures in the digital tool realm. Whether you choose Klaviyo, 23FormBuilder, or Instapage, consider this: sometimes the best value comes from where you least expect it—and that’s a refreshing realization.
Let’s Not Forget Instapage...
As we draw our conclusions, it’s time to shine the spotlight on Instapage, a platform offering a suite of features unparalleled by either Klaviyo or 23FormBuilder. Positioned as a mentor in the marketing maze, Instapage presents a unique value proposition with its focus on high-converting landing pages, easy integration, and template options that come with proven success. Businesses looking for streamlined processes and visually appealing designs can realize newfound success here. Instapage isn’t just another contender; it’s the ace up your sleeve that can transform your marketing strategy without overlooking what Klaviyo and 23FormBuilder offer—because that knowledge is power.
In closing, taking a moment to reflect on your marketing goals is essential. Whichever platform you choose, be it Klaviyo, 23FormBuilder, or Instapage, the right decision can propel your business to heights you hadn't considered before. So, keep exploring, researching, and rest assured – powerful tools are at your fingertips, waiting to elevate your marketing journey.