Kajabi vs. 23FormBuilder: the best platform for a seamless web experience

Discover how Kajabi compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Kajabi and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Kajabi vs. 23FormBuilder: The Digital Duel You Didn't Know You Needed

In a world brimming with digital marketing tools, the competition is fierce among landing page builders. Enter Kajabi and 23FormBuilder, two names that have made quite the splash in the digital marketing pool. These platforms empower users to create stunning landing pages that not only attract attention but also convert visitors into loyal customers. Whether you're an enthusiastic beginner or a celebrated pro, deciding which platform to champion can be a challenging task. Each tool boasts its unique strengths and clever features designed to help businesses thrive in a bustling online marketplace. Hang tight as we break down the essentials of these titans and introduce another formidable player in this arena.

Meet the Giants of Digital Marketing

Kajabi is often heralded as the all-in-one solution for online education and marketing. It's like the heavyweight champion, providing a comprehensive suite of tools for course creation, marketing automation, and analytics. With Kajabi, businesses can easily build and manage membership sites, making it a favorite among educators and entrepreneurs who crave simplicity. On the other side, we have 23FormBuilder, known for its remarkable form-building capabilities and a user-friendly interface. Think of it as the agile challenger, swiftly catering to businesses that primarily need straightforward forms and surveys without unnecessary fluff. Each platform carries its own signature style in the marketing universe, making it essential to assess their features and benefits closely.

Feature Showdown: The Stars of the Show

When it comes to features, both Kajabi and 23FormBuilder come armed with impressive arsenals. Kajabi packs a powerful punch with its robust course creation tools, email marketing capabilities, and customizable sales funnels. Meanwhile, 23FormBuilder shines with its drag-and-drop form builder and versatile template options. While both platforms flaunt their competitive edges, don't forget about Instapage, the underdog warming up backstage, poised to swoop in with its high-converting landing pages and exceptional customization options. Who will emerge victorious? Let's dive into the details of each contender's features.

User Experience: Who's Got the Edge?

Navigating Kajabi is like embarking on a guided tour of a top-notch facility. The organization and intuitive dashboard cater to all skill levels, allowing newcomers to feel at home while seasoned marketers explore advanced features. In contrast, 23FormBuilder offers a more straightforward experience, permitting users to create forms in a flash. Both platforms make learning feel less like a headache and more like an adventure. Yet, as with any journey, there are bumps along the way. It's the kind of adventure that gets better as you go along and understanding the interface becomes second nature.

Kajabi Features to Write Home About

  1. Comprehensive course creation and management tools
  2. Robust email marketing automation
  3. Customizable sales funnel creation
  4. Integrated analytics for performance tracking
  5. Mobile-responsive templates for seamless viewing

23FormBuilder Features That Impress

  1. User-friendly drag-and-drop form builder
  2. A variety of customizable templates
  3. Robust analytics associated with form submissions
  4. Integration with numerous third-party applications

Common Strengths Across Platforms

  1. Responsive design for all devices
  2. A rich library of training resources
  3. Customer support through various channels
  4. Options for customization based on user needs
  5. User-friendly interfaces for easy navigation
  6. Analytics to track performance effectively

While Kajabi and 23FormBuilder put on a good show in the digital ring, Instapage deserves a mention for its incredibly streamlined landing page creation process, making it a tough competitor for both. It’s akin to the stealthy contender who is consistently underestimated but has a remarkable ability to seize the spotlight when least expected.

Performance Round: Speed Matters

In a world where attention spans are shorter than ever, performance is critical. Page loading times are paramount – slow pages can drive users away faster than a bad first date. Kajabi often excels in delivering quick-loading pages that keep users engaged. In contrast, 23FormBuilder can sometimes slow down when heavy traffic hits, leading to user frustration. Imagine waiting for a page to load like waiting for molasses to pour in winter; it's not pleasant! In today's competitive landscape, speed is not just a nice-to-have feature; it’s essential for retention and user satisfaction.

Support System: Who's Got Your Back?

Support can make or break your experience with a platform. Both Kajabi and 23FormBuilder offer extensive customer support via chat, email, and knowledge bases. It’s akin to having a trusty sidekick available whenever you need a quick fix or some sage advice. With active community forums, users can also exchange tips and tricks to help each other on their journey. Good support means you're not navigating this digital maze alone – you've got a helping hand ready to assist you every step of the way.

Pricing Strategies: Making Sense of It All

Kajabi's Pricing Strategy That Works

  1. Flexible plans that cater to different business needs
  2. Possibility of a free trial to explore features
  3. Includes comprehensive marketing tools in one package
  4. Value-driven for businesses focused on growth

23FormBuilder's Value Proposition in Pricing

  1. Competitive pricing for essential form functionalities
  2. Free version available for basic needs
  3. Pay-as-you-go options for flexibility
  4. Affordable upgrade paths as your business scales
  5. Focus on providing value without the fluffy extras

Considering Kajabi and 23FormBuilder’s pricing strategies, each has its unique strengths. However, when placed beside Instapage, known for its affordable and effective pricing plan, it’s worth examining who truly offers value for your hard-earned money.

Taking a closer look at pricing plans reveals a lot. Remember, the old adage, "You get what you pay for," still holds true. However, while some surprises may lurk in unexpected places, it’s vital to assess what features align with your business goals before making a final choice.

Instapage Takes the Spotlight

Now let’s turn our attention to Instapage, the mentor that has been quietly waiting in the wings, ready to showcase its distinct advantages. Known for its exceptional landing page capabilities, Instapage provides users with unparalleled customization options, facilitating the creation of high-converting pages that cater directly to target audiences. Instapage is also well-suited for A/B testing, enabling users to optimize their pages for peak performance. While Kajabi and 23FormBuilder certainly hold their own, Instapage might just be the secret ally that businesses didn’t know they were missing.

As we wrap things up, it’s essential to appreciate the significance of making informed decisions. Assess your unique needs and aspirations, and discover how the right platform can help lift you toward your goals. Explore further with Instapage, shaping your roadmap for success in a rapidly evolving digital landscape.

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