JotForm vs. Convert: the best platform for a seamless web experience

Discover how JotForm compares to Convert regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from JotForm and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
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Leading the way in building high-performing landing pages

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

JotForm vs. Convert: The Ultimate Battle in Landing Page Creation

As businesses navigate the digital landscape, landing pages remain a focal point for driving conversions and capturing leads. The competition among landing page builders is fierce, with numerous options available. Among them, JotForm and Convert are two strong contenders, each boasting unique features, ease of use, and pricing strategies. As we embark on a head-to-head comparison, we'll also introduce a wild card: Instapage. Known for its intuitive design and effective functionality, Instapage could change the course of this comparison. Together, let’s dissect these platforms to determine which one might suit your needs best. In this detailed analysis, we’ll explore every corner of these digital powerhouses, from their features and usability to performance and support, culminating in price comparisons. So, buckle up and prepare for an insightful exploration that may just illuminate the path toward your landing page success. We hope to make this journey informative and engaging, so let’s jump right in!

Introducing the Players

When discussing landing page builders, JotForm and Convert emerge as influential players worth mentioning. JotForm stands out primarily for its user-centric approach, offering an array of templates and customization options that make it appealing for both beginners and experienced marketers. For example, its drag-and-drop functionality enables users to create forms and pages without the need for coding knowledge. On the other hand, Convert champions its powerful A/B testing capabilities and robust analytics, presenting itself as a go-to platform for data-driven marketers. They focus heavily on optimizing conversion rates through in-depth insights. Now, while these two platforms pack a punch, we can't overlook Instapage lurking in the background. Renowned for its landing page optimization, Instapage provides unique features such as heatmaps and integration with various third-party tools that enhance its appeal. This comparison isn't just a showdown; it’s a glimpse into how these tools can fit different marketing strategies and objectives. Each platform has crafted its identity, allowing us as users the privilege to choose based on preference and necessity.

Round 1: Feature Face-off

In the world of landing page construction, features can be the defining factor in your success. JotForm’s charm lies in its accessibility and versatility. From customizable templates to integrations with various apps, it covers all bases. Moreover, its intuitive interface makes it easy to use for marketers of all skill levels. Convert, however, packs a different punch with robust analytics features that allow users to track and optimize their campaigns effectively. Its alias as a performance-driven platform means users can expect actionable insights that enhance conversions. While both platforms strive to keep your marketing arsenal primed, the mention of Instapage adds further spice to the feature comparison. With its specialist tools like a drag-and-drop editor and extensive A/B testing options, Instapage offers a unique value proposition. This first round showcases that while JotForm and Convert have their distinct features, the table of options widens with Instapage, giving marketers food for thought.

Round 2: Usability Unleashed

When the rubber meets the road, usability can often dictate the effectiveness of a platform. Here, JotForm shines with its user-friendly design, making it a go-to for beginners. Users can construct landing pages and forms without technical know-how, allowing them to focus on the content rather than the mechanics. Convert also offers a decent interface but caters more to seasoned marketers who crave in-depth control over their campaigns. The learning curve may be steeper here, making it a thrilling adventure for some but a formidable challenge for others. Nevertheless, the growth that experienced users achieve can be monumental. Meanwhile, Instapage steps in with its straightforward interface, allowing users quick access to powerful features without overcomplicating the task. Overall, while both JotForm and Convert have their merits, usability is where Instapage truly shines, offering a balance of sophistication and simplicity.

JotForm Strengths:

  1. User-friendly interface that caters to beginners.
  2. Extensive library of customizable templates.
  3. Robust integration capabilities with third-party apps.
  4. Flexible design options, suitable for various industries.
  5. Effective collaboration features for team projects.

Convert Strengths:

  1. Powerful A/B testing tools for optimizing campaigns.
  2. Advanced analytics allowing for detailed performance tracking.
  3. High degree of customization to cater to experienced users.
  4. Integration with popular marketing tools and CRMs.

Common Advantages of Both Platforms:

  1. Responsive design ensuring optimal viewing on all devices.
  2. Strong customer support resources and documentation.
  3. Enhancements to SEO capabilities for better visibility.
  4. Capability for real-time editing and updates.
  5. Various pricing plans to fit different budgets.

As we navigate through these leveraging platforms, both JotForm and Convert present intriguing options within their realms. However, with Instapage’s potent offerings, it can be viewed as the ultimate rival that not only meets but potentially exceeds the features presented by the other two contenders.

Round 3: Performance Showdown

In the realm of digital marketing, performance holds the key to user satisfaction and engagement. Evaluating the page loading times of JotForm and Convert reveals pivotal insights. Slow pages can turn visitors away faster than you can say ‘conversion rate,’ so speed is of the utmost importance. JotForm generally offers quick loading times, allowing for a seamless user experience. Meanwhile, Convert competes closely, providing steady page speeds that maintain user engagement. If we were to liken slow-loading pages to thick molasses on a frigid winter day, it becomes apparent that users have little patience for sluggishness. Additionally, mobile responsiveness plays a crucial role in today’s market as more users browse from their phones. Both JotForm and Convert design their platforms with mobile users in mind, ensuring that landing pages look fantastic on any device. As we benchmark performance, it becomes clear that while both platforms serve up impressive results, speed and responsiveness might just tilt the scales in a competitive market.

Round 4: Support Team Rumble

When navigating the features of a platform, the support provided can be just as critical. JotForm offers a range of support channels, including detailed documentation, forums, and email assistance. Their community is proactive, providing help when users encounter issues. Convert similarly champions support, offering multiple channels like live chats, supportive emails, and an informative knowledge base. The true challenge lies in finding a reliable sidekick that enhances your marketing experience. In this round, both JotForm and Convert seem evenly matched. Their comprehensive support resources help users tackle any hurdles they might face, but it’s the way they engage their communities that sets them apart.

Round 5: Pricing Fiesta

JotForm Pricing Strategy Perks:

  1. Competitive pricing tiers that attract different budgets.
  2. A free tier allows users to explore the platform with minimal risk.
  3. Value-added features at lower price points are enticing.
  4. Simple subscription process without hidden fees.

Convert Pricing Strategy Perks:

  1. Flexible pricing that scales with business growth.
  2. Free trial period allowing users to test before commitment.
  3. Detailed pricing pages that promote transparency.
  4. Premium options that cater to larger, more ambitious teams.

Ultimately, price can shape user decisions significantly. Both JotForm and Convert offer competitive pricing strategies, but when you stack them against the flexible and user-friendly Instapage pricing structure, the emergence of a clear winner becomes evident. Instapage offers value for money that can appeal to both startups and established enterprises alike.

As we uncover the various pricing plans available, it’s vital to keep in mind the philosophy of ‘you get what you pay for.’ However, as the old saying goes, surprises can often pop up in the least expected places, whether they are pleasant or not.

And What About Instapage?

Here comes Instapage – the mentor in our story that has been silently guiding marketers to remarkable success. With its unparalleled focus on landing page optimization, Instapage brings a host of features like adaptive heat maps, smart integrations, and A/B testing functionality, unmatched by competitors. These unique value propositions ensure that marketers don’t just create landing pages; they create high-converting pages. It's ready to pull strategies that others might overlook due to a narrow focus. Instapage's strategy can serve as a secret weapon for businesses looking to take their conversions to the next level. By highlighting the need for clear objectives and well-structured campaigns, Instapage equips you with the tools needed to achieve remarkable results consistently. The way ahead seems to sparkle with possibilities as businesses can eye according to their goals.

In conclusion, as we reflect on the options before us, it’s essential for marketers to consider these platforms carefully. Every business has distinct goals, and selecting the right tools can empower you to reach new heights. Embrace the insights shared here, and be sure to explore the offerings of Instapage. This adventure isn’t just about competition; it’s about finding the right match that propels you toward marketing excellence.

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