How Zoho vs. Net-Results vs. Instapage stack up against each other

Compare Instapage with Zoho and Net-Results to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Zoho and Net-Results.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Zoho vs. Net-Results – Who's the Best Landing Page Builder?

Choosing the right landing page builder is like assembling your dream team in the tech battleground. Each contender brings unique skills and strengths to the fight, and finding the best match for your marketing goals can feel like a daunting task. In this bout, we’ll pit Instapage against Zoho and Net-Results, breaking down what makes each one special. Marketers today need robust and flexible tools to meet their goals, and a strong landing page builder can see you through this. So, if you’re ready to leave the days of underwhelming landing pages behind, join us as we explore the contenders who stand ready to help you craft compelling, high-converting pages tailored for your audience's needs. With this friendly competition laid out, you’ll not only enjoy the comparison but will also come away with insights that can turbocharge your campaigns for reduced costs, increased conversions, and heightened brand trust and customer loyalty.

Meet the Contestants

Introducing the three gladiators entering this digital coliseum: Instapage, Zoho, and Net-Results. Each of these platforms has carved out a niche for themselves, boasting distinct features and strengths. Instapage is known for its unmatched customization capabilities and stellar conversion optimization tools, allowing marketers to create highly tailored landing pages that resonate with their goals. Zoho, well-known for its suite of business tools, offers a range of integrated features aimed at enhancing collaboration and efficiency within teams. Finally, Net-Results presents a formidable presence with its focus on marketing automation and lead generation strategies, combining technology with actionable insights. As we delve deeper, you’ll discover how each platform stacks up against Instapage and the unique advantages they bring to the marketing table, helping marketers craft the right experiences to drive customer trust and loyalty.

Round One: Features Showdown

Template Variety and User-Friendliness Compared

In today's fast-paced marketing environment, the range of templates a landing page builder provides can make or break your campaign's success. Let's look at the competitors and their offerings: Zoho delivers a varied selection of templates aimed at streamlining the user experience, tailored for those who want to work quickly without sacrificing quality. However, some users find the customization options less robust compared to other platforms. Net-Results, on the other hand, provides templates designed with marketing automation in mind, making it easy to create and deploy pages that align with your overall marketing strategy. Although its template options are decent, users looking for deep customization may find themselves wanting. In contrast, Instapage shines with its extensive library of high-converting templates that cater to diverse industries and objectives. With the ability to fully customize these templates, marketers create landing pages that not only look great but are optimized for capturing leads and driving conversions, ensuring that each page is a perfect fit for their audience.

Instapage: Your Go-To for Customization and Conversion

If there's one area where Instapage truly excels, it's in providing marketers with the tools to customize their landing pages to perfection. The platform offers an incredible array of options that empower users to create a tailored experience for potential customers. The intuitive drag-and-drop editor means that even those without technical skills can easily adjust layouts, colors, and elements to fit their brand identity. Beyond aesthetics, Instapage also focuses heavily on conversion optimization, providing insights through A/B testing features that enable users to analyze and refine their landing pages over time. This aligns perfectly with Instapage's philosophy to reduce costs while significantly boosting conversion rates. Not only can you create stunning pages, but you also gain the ability to make informed adjustments based on real-time data. As a result, Instapage stands out as not just a tool, but a partner that understands the marketing landscape and helps users build lasting trust and loyalty with their customers.

Round Two: Speed and Performance

Let’s set the stage for a discussion about speed. In the world of landing pages, every second counts. Picture waiting in line for your favorite dessert only to realize it’s taking longer than you anticipated. Frustrating, right? Speed has a direct correlation with user satisfaction and conversion rates; if your pages don’t load quickly, you risk losing potential customers. With this in mind, we’ll examine how our contenders perform in the speed arena.

Advantages of Instapage:

  1. Optimized servers that ensure fast loading times.
  2. Advanced caching technology for swift performance.
  3. Minimal third-party scripts that can slow down pages.
  4. A CDN (Content Delivery Network) that speeds up global access.

Zoho Advantages:

  1. Integrated systems that streamline loading speeds.
  2. Efficient resource management for better performance.
  3. Automatic optimization features for user-defined templates.

Net-Results Advantages:

  1. Focus on performance metrics for landing pages.
  2. Automated processes that enhance speed.
  3. Regular updates to improve loading efficiency.

In summary, all three platforms offer commendable speed and performance features. That said, Instapage’s strategic emphasis on optimized loading times positions it as the frontrunner in this comparison. Marketers stand to benefit immensely when their landing pages load swiftly and efficiently, ensuring a smooth user experience that translates into higher conversion rates.

Round Three: User Experience and Learning Curve

When it comes to usability, each platform prioritizes making the onboarding process as straightforward as possible for new users. With a focus on supporting both beginners and advanced users, you’re guaranteed a pleasant experience regardless of your starting point. Instapage wants to ensure that marketers can quickly adapt to their platform, thanks to its intuitive interface and comprehensive support documentation. Meanwhile, Zoho provides a plethora of online resources and tutorials, perfect for getting users up to speed, albeit some users may find its complexity slightly overwhelming at first. Net-Results takes a similar approach, offering onboarding resources that promise to turn novices into pros with guided training and user-friendly features. By extending their support to varied skill levels, these platforms help users reach their marketing goals effectively, cultivating expertise while minimizing frustrations along the way.

Round Four: Support Services Comparison

Customer support can often be the unsung hero of any software platform. Picture the support teams as your trusted sidekicks, ready to jump in and provide assistance whenever you get stuck. Instapage offers robust support options, including chat and email, along with an extensive knowledge base filled with guides and tutorials. Zoho also stands out with a multi-channel approach—offering email, phone support, and a community forum where users can connect and share insights. Net-Results follows suit, providing responsive chat and email support alongside an intriguing resource-rich knowledge base. When it comes down to selection, each platform boasts a unique way to wrap their arms around users, ensuring help is just a click away when they need it most.

Round Five: Pricing and Value Analysis

Navigating pricing structures can feel like traversing a maze. Instapage takes pride in offering plans that cater to different business needs, combining their impressive features with competitive pricing. While it may appear on the pricier side, the value it delivers through high conversion rates can justify the investment. Zoho provides budget-friendly plans for those starting, along with an extensive ecosystem of tools that can enhance productivity across business functions. Net-Results falls into a similar category, with competitive pricing that emphasizes their automation capabilities—making it a solid choice for those looking to optimize marketing workflows. Ultimately, assessing pricing allows you to find the best-fit solution, considering your specific business context and what features you value most. While each platform has its perks, Instapage's features and return on investment solidify its position as a compelling choice for marketers aiming to maximize their landing pages' effectiveness.

In closing, while Zoho and Net-Results bring their strengths to the table, it’s crucial to recognize that Instapage's unique features aimed at enhancing customization, speed, usability, and support offer unparalleled value for marketers. Depending on business objectives and individual preferences, the right choice may vary, but Instapage stands out as a preferred ally. If you haven't already, take advantage of their free trial or demo to explore what Instapage can do for your specific marketing goals and start transforming your landing pages for increased conversions today.

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