How Zoho vs. Formidable Forms vs. Instapage stack up against each other
Compare Instapage with Zoho and Formidable Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Zoho vs. Formidable Forms – Unveiling the Best Landing Page Builder
Imagine choosing a fantastic team of superheroes to help your marketing efforts, each with unique powers ready to save the day. In the sprawling universe of landing page builders, Instapage, Zoho, and Formidable Forms emerge as three remarkable contenders. Each offers exciting features designed to aid marketers in crafting effective landing pages, but they each come with their flair and strengths. The decision of which tool to pick can feel as daunting as selecting the perfect sidekick for your adventures. As we compare these platforms, we'll explore how Instapage empowers marketers to reduce costs, grow conversions, and deliver tailored landing page experiences that enhance brand trust, customer loyalty, and conversion rates. So, buckle up for this journey as we dive into an engaging comparison that promises to shed light on the strengths and weaknesses of our heroic trio. From features to support and pricing, we’ve got it covered to ensure you make the best choice to supercharge your marketing strategy!
Meet the Heavyweights of Landing Page Creation
Stepping into the arena are our three champions: Instapage, Zoho, and Formidable Forms. Instapage has garnered a reputation for its exceptional combination of customization and conversion-focused capabilities, tailored specifically to landing pages. This platform aims to facilitate marketers in creating high-converting pages effortlessly. Zoho, on the other hand, prides itself on versatility; it seamlessly integrates with a variety of tools, offering the power of a full suite of marketing solutions in addition to landing page functionality. Then there's Formidable Forms, known for its user-friendly approach and powerful form capabilities enabling users to create not only landing pages but also complex forms and surveys. Each contender has tailored its offerings to suit different needs, making it essential for marketers to identify which solution aligns best with their objectives.
Round One - Battleground of Features
Template Variety and User-Friendliness Showdown
In this initial round, we will delve into the feature sets of each platform, particularly focusing on template variety and user experience. Instapage shines with its extensive collection of mobile-responsive templates that cater to various industries. Its drag-and-drop editor is remarkably intuitive, allowing users of all skill levels to craft beautiful landing pages quickly. Contrary to this, Zoho provides a rich set of templates but also enhances the creation experience with its integration capabilities across the Zoho ecosystem, making it easier to connect different tools seamlessly. Formidable Forms stands out with its form-centric approach, offering templates that are specifically designed for engaging form submissions. Though their landing page options may not be as extensive as Instapage, their easy customization makes up for it, ensuring that users can deliver appealing pages without excessive technical knowledge.
Instapage: The Champion for Customization and Conversion Rate Mastery
When it comes to customization and conversion rate optimization, Instapage truly stands out among its peers. This platform offers an unmatched suite of tools that enable marketers to personalize every aspect of the landing page, from layout and colors to unique messaging tailored to specific audience segments. Instapage’s A/B testing capabilities allow users to experiment with various elements of their pages to maximize conversion rates. Furthermore, it provides in-depth analytics and heat mapping features, giving marketers valuable insights into user behavior, allowing them to refine and enhance their landing page experiences continuously. With these powerful tools at their disposal, users can create optimized and high-converting landing pages that not only drive traffic but also build a trustworthy brand image.
Round Two - Speed and Performance Race
Picture this: you’re at your favorite coffee shop, excited for a caffeine fix, when unexpectedly the line is crawling. Much like a slow-loading landing page, it can dampen your spirits and lead users to flee in search of quicker options. In the realm of digital marketing, speed is critical. If your landing page takes too long to load, you risk losing potential conversions before they even see your offer.
Why Instapage Excels in Speed and Performance:
- Optimized hosting solutions with low latency.
- Integrated CDN services ensuring global accessibility.
- Advanced image compression techniques for quicker loading.
- Robust performance tracking to identify and address speed issues.
How Zoho Contributes to Speed and Performance:
- Built-in automation tools reduce unnecessary loading times.
- Efficient backend management that enhances overall performance.
- Integration with cloud services speeds up asset delivery.
Formidable Forms’ Approach to Speed and Performance:
- Lightweight overall structure ensuring swift loading.
- Forms are designed to minimize unnecessary database calls.
- Optimized for mobile devices to enhance user experience.
In conclusion, each platform brings unique strengths to the table when it comes to speed and performance in creating landing pages. While all three contenders aim to provide a smooth user experience, Instapage consistently positions itself as the favorable option for marketers who prioritize quick loading times, enabling users to capitalize on every visitor's interest.
Round Three - User-Friendliness and Learning Ease
Navigating the world of landing page builders should feel welcoming, whether you're a seasoned marketer or just starting. Instapage provides an incredibly user-friendly interface, facilitating a smooth onboarding process even for newcomers. Its extensive library of tutorials and resources makes diving into customization a breeze. Similar sentiments ring true for Zoho; it offers a variety of support resources and a clean user interface, although users may sometimes feel overwhelmed by the full suite of features available. Meanwhile, Formidable Forms takes the cake for simplicity, allowing users to create sophisticated forms without excessive complexity. Its straightforward approach is perfect for those who want to build landing pages focused on lead generation without unnecessary friction.
Round Four - The Support Heroes
Imagine customer support as the loyal sidekicks, always ready to assist whenever challenges arise. Instapage boasts a robust support system with options like live chat, email, and an extensive knowledge library to cater to diverse user needs. On the flip side, Zoho offers a comprehensive array of support channels, including phone, live chat, and forums, ensuring help is available when you need it most. Formidable Forms, while smaller in scale, does not fall short; it provides dedicated support and actively engages with its community through user forums and comprehensive documentation, ensuring users receive the assistance they seek.
Round Five - Pricing and Plans Overview
Diving into pricing structures, it becomes clear that Instapage offers competitive plans suited for varying levels of marketing requirements. Its pricing reflects the breadth of customization and high-converting capabilities built into the platform. Zoho’s pricing, while offering different tiers, may appeal to businesses looking for an all-in-one solution, considering it bundles various marketing tools. Formidable Forms presents a cost-effective choice, particularly for users focused on building forms and simpler landing pages. A keen understanding of your specific needs is essential when evaluating value across these options.
To wrap up this friendly comparison, remember that while Instapage, Zoho, and Formidable Forms each have their unique strengths, the best choice ultimately will depend on your individual goals and requirements. Are you seeking advanced features and customization? Instapage may be your hero. Do you value integration and a multi-functional platform? Zoho is worthy of consideration. If you're after simplicity and user-friendly form creation, then Formidable Forms stands tall. To discover what works best for you, we encourage you to try out Instapage with its free trial or demo, allowing you to experience firsthand how it can revolutionize your marketing efforts.
