How Zoho vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Zoho and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Zoho vs. Divi Builder – Finding Your Perfect Landing Page Solution
Choosing the right landing page builder can feel much like assembling the ultimate superhero team for your marketing efforts. Each option has its own strengths and capabilities, and selecting the best one can tip the scales in your favor. In today's fierce digital marketplace, the need for effective landing pages is more crucial than ever. A great landing page can drastically reduce costs associated with poor conversions, and by personalizing customer experiences, it builds brand trust and loyalty. Giving marketers the ability to tailor their pages efficiently has proven to enhance conversion rates significantly. This comparison of Instapage, Zoho, and Divi Builder aims to make your decision-making process easier, much like choosing which hero will lead your team in battle. Okay, capes aside, let’s examine what each contender brings to the table!
Meet the Power Players: Instapage, Zoho, and Divi Builder
Welcome to the exciting arena of landing page builders! Our three competitors—Instapage, Zoho, and Divi Builder—are well-established names in the industry, each bringing a unique flair to the game. Instapage has built a reputation for allowing marketers to create highly customizable landing pages that are designed to convert. Zoho offers a more integrated approach, combining landing page creation with broader marketing tools, appealing to businesses who want an all-in-one solution. On the other hand, Divi Builder thrives on offering versatility and flexibility through its powerful page design capabilities. As we progress through the rounds of our battle, you’ll get a clearer picture of which tool is the best fit for your marketing goals. Here’s what they offer: solutions tailored for remarkably improved customer engagement and consistency in brand messaging.
Round 1 - Feature Clash: Who Stands Out?
Exploring Template Diversity and User-Friendliness
In this opening round, let's highlight the features that make each platform unique, focusing particularly on template variety and usability. Instapage offers a wide array of high-converting templates crafted to help marketers get started quickly while maintaining customization capabilities that keep individual branding intact. The drag-and-drop interface is incredibly intuitive, allowing even the most non-technical users to design stunning pages. Zoho, though slightly less template-rich, integrates seamlessly with its suite of tools, allowing marketers to utilize landing pages in various campaigns and projects while still providing essential customization options. Meanwhile, Divi Builder stands out for its visual editor that lets users make changes in real-time, turning ideas into reality rapidly. Although the complexity can be a hurdle for beginners, the vast array of design elements can yield outstanding results once you master its tools. Overall, each platform has its strengths, but Instapage champions simplicity combined with effective design.
Instapage: Unmatched Customization and Conversion Optimization
When it comes to customization, Instapage leads the pack with its robust features specifically designed to enhance conversion optimization. Its conversion-focused templates allow you to A/B test effortlessly, ensuring every element on your page contributes to your ultimate goals. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. The ability to personalize experiences with dynamic text replacement and other features ensures your campaigns resonate with your audience. Plus, the extensive analytics capabilities provide deep insights into user behavior, allowing for continual improvement—a vital feature in today’s competitive landscape. In the realm of customization, you can clearly see that Instapage makes more than just landing pages; it crafts success stories.
Round 2 - Speed & Performance: The Race to the Top
Speed is crucial in the ever-demanding digital landscape, where every second counts. Imagine arriving at your favorite coffee shop only to find a long wait—frustrating, right? Similarly, slow-loading landing pages can deter potential customers from engaging. In this round, we’ll declare a champion based on speed and performance of these landing page builders.
Advantages of Instapage:
- Optimized for fast loading times, improving user engagement.
- Advanced caching options that reduce server response time.
- Built-in A/B testing tools to quickly gauge performance.
- High conversion rates demonstrated through real-world data.
Advantages of Zoho:
- Integrates with other Zoho products for seamless performance.
- Optimized templates conducive to fast loading.
- Reliability in uptime, maintaining availability during high traffic.
Advantages of Divi Builder:
- Offers real-time editing which enhances perceived speed.
- Optimized template loading ensures a smoother experience.
- Resource management tools to improve performance outcomes.
As we sum up this round focused on speed and performance, it's clear that Instapage holds the lead. Its dedicated features ensure unparalleled speed, which is essential for retaining visitors and driving conversions. Marketing success hinges on rapid response and performance, proudly displayed by Instapage.
Round 3 - Learning Curve: Ease of Adoption
The learning curve associated with any new tool can be daunting. However, each of our contenders manages to attempt bridging the gap between novices and seasoned pros. Instapage prides itself on an intuitive interface that welcomes newcomers, ensuring you can effortlessly create your first landing page with minimal fuss. On the contrary, Zoho, bundled with multiple applications, can take a little time to understand fully, mainly due to its diverse feature set. But once you grasp its ecosystem, it simplifies your marketing endeavors considerably. Divi Builder, while offering a depth of design options, may require a more extended learning period; however, the rewards are substantial for those willing to invest the time. Regardless of where you start, each platform offers fantastic support materials and community tools, making your journey towards expertise achievable.
Round 4 - Customer Support: Your Trusty Sidekicks
In every great marketing campaign, reliable support can be a sidekick that saves the day! Instapage boasts an excellent reputation for customer support through various channels including live chat, email, and comprehensive documentation. Zoho’s support is similarly robust, featuring dedicated help lines, extensive knowledge bases, and community forums for peer support. Divi Builder offers a vibrant online community, with numerous tutorials and user-generated content, albeit with less direct support compared to its competitors. Overall, all three platforms provide strong support options, but Instapage sets itself apart with its rapid response times and thorough documentation.
Round 5 - Navigating Costs: Which Offers the Best Value?
Considering a platform's pricing is essential for making an informed choice. Instapage typically operates on a subscription basis with tiered plans based on features and team size, catering to different scales of marketing efforts. Zoho presents an appealing suite of features at competitive pricing, particularly for teams already integrated into the Zoho environment. Divi Builder operates with a one-time fee model that can be highly attractive for solo entrepreneurs or small businesses. As we dissect pricing structures, the key is to examine the value each platform brings concerning your particular marketing needs.
In conclusion, while all three platforms—Instapage, Zoho, and Divi Builder—have distinct strengths, your optimal choice will depend on unique requirements and goals. If you seek unparalleled customization paired with conversion optimization, Instapage emerges as a strong contender. Zoho excels in offering integrated tools for a comprehensive marketing experience, while Divi Builder provides significant flexibility in design. As you contemplate your landing page builder options, consider which features will likely drive your success. We encourage you to experience Instapage firsthand with a free trial or demo—take your marketing to new heights!