How Yola vs. Split.io vs. Instapage stack up against each other

Compare Instapage with Yola and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Yola and Split.io.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Yola vs. Split.io – The Ultimate Face-off for Landing Page Builders

Choosing a landing page builder is a lot like picking the perfect outfit for a big event. You want something stylish, that fits like a glove, and stands out in the best way possible. When it comes to creating effective landing pages, Instapage, Yola, and Split.io each bring their unique flair to the table. With the right choice, marketers can significantly reduce costs, enhance conversion rates, and ultimately build more meaningful connections with their audiences. In this friendly match-up, we'll explore how each contender measures up, providing insights that will keep you engaged and informed.

Meet the Rivals – Who Are Our Contenders?

In the left corner, we have Instapage, renowned for its strong emphasis on conversion optimization tools and customizable templates. This platform empowers marketers to create visually stunning pages that are optimized for performance, helping boost conversions like a pro. In the right corner, Yola brings its user-friendly design capabilities and straightforward approach to website building. It's perfect for small business owners and those who are just starting their digital journey. Lastly, in the center, we have Split.io, which specializes in experimentation tools and data-driven designs, offering a unique flavor that's ideal for teams focused on growth and performance. Together, these three platforms showcase a wide range of features and benefits that cater to distinct marketing strategies and goals.

Round One – Feature Showdown: Who Offers the Best Tools?

Template Selection and User Experience – What Do They Offer?

Let's kick things off by examining the variety of templates and the ease of use for novice and experienced users alike. Instapage offers a massive library of high-quality templates, all designed with conversion in mind. The drag-and-drop interface makes it a breeze to customize each landing page to fit branding and messaging needs seamlessly. On the other hand, Yola may not boast the same extensive template selection, yet its straightforward design process and guided setup provide a welcoming environment for newcomers. Finally, Split.io excels in offering customizable experiments, allowing users to create varied landing pages that cater to different audience segments all while providing real-time insights into performance. In this round, Instapage stands out as the clear leader for marketers looking for versatility and functionality, but Yola and Split.io also provide notable attributes worth considering.

Instapage: Your Partner for Maximum Customization and Conversions

Instapage truly shines in its commitment to delivering unparalleled customization and optimization tools. With a slew of features designed to make every detail of the user's landing page exceptional, marketers can easily curate engaging experiences that resonate with their audiences. Advanced options such as A/B testing, heatmaps, and dynamic text replacement empower marketers to tailor campaigns based on behavior and preferences. With these tools, not only can Instapage users create stunning landing pages, they can also minimize wasted ad spend while ensuring that conversions flourish over time. Ultimately, it positions itself as an irreplaceable partner for anyone serious about enhancing their online marketing efforts.

Round Two – The Race for Speed and Performance

Picture this: you’ve just designed the perfect landing page, but it loads slower than a dial-up connection. Frustrating, isn’t it? The speed of your landing page can significantly influence user experience, much like how a slow barista can ruin your morning coffee run. This round shines a light on how each platform handles loading times and overall performance to keep users engaged.

Instapage Advantages in Speed and Performance:

  1. Optimizes images and assets to enhance loading times
  2. Utilizes a reliable cloud-based infrastructure to minimize latency
  3. Provides AMP (Accelerated Mobile Pages) options for faster mobile experiences
  4. Prioritizes essential elements, ensuring minimal delays during page rendering

Yola Advantages in Speed and Performance:

  1. Users report satisfactory loading speeds due to efficient coding practices
  2. Simple design structures ensure quick render times
  3. Responsive templates typically load well across devices

Split.io Advantages in Speed and Performance:

  1. Performance monitoring tools to analyze and optimize loading times
  2. Adjusts resources dynamically based on traffic volume
  3. Quickly deploys A/B tests without significant downtime
  4. Focuses on agile development to enhance page speed continuously

In evaluating the speed and performance of all three platforms, it's evident that Instapage consistently outperforms its competitors, delivering a trustworthy solution for marketers dedicated to achieving their goals.

Round Three – Navigating Usability and Learning Curves

Navigating a new platform can feel like learning to ride a bike – a little wobbly at first but incredibly rewarding once you find your balance. In this round, we'll explore how user-friendly each platform is. Instapage boasts a clean interface designed for both beginners and seasoned pros. With a wealth of tutorials and resources, users can quickly acclimate and leverage the full capabilities of the platform. Yola caters primarily to those who may not have experience with web design, offering an intuitive and guided process for page creation. Conversely, Split.io may require a bit more technical expertise to access its full range of features, but it compensates with powerful tools that foster a deeper understanding of landing page optimization. Ultimately, all three platforms work diligently to support users, with Instapage leading the charge.

Round Four – Customer Support: Your Safety Net

Imagine your platform's customer support as a trusty sidekick, always ready to come to your rescue. This round shines a spotlight on the types of support available from each platform. Instapage offers live chat support and email assistance, ensuring users can get help when they need it most. Yola complements this with a robust knowledge base and community forums, making resources readily accessible. Split.io emphasizes its technical support for data-driven features, catering specifically to users with advanced needs. Each platform has its strengths in customer care, but Instapage's prompt and multifaceted approach puts it ahead in this friendly competition.

Final Round – Pricing and Value for Your Investment

While features and performance are essential, understanding pricing structures is crucial for making an informed choice. Instapage offers various pricing tiers tailored to the needs of businesses while emphasizing the value of its conversion-focused tools. Yola provides cost-effective plans suitable for startups and small businesses, ensuring users access essential tools without breaking the bank. Split.io’s pricing is often perceived as premium, reflecting its advanced capabilities and specialized features for larger teams. As you weigh these options, remember that investing in the right platform can yield substantial returns. Each contender has unique offerings, so it's vital to consider your specific needs and budget.

In conclusion, while every platform showcases its strengths, the best choice hinges on your unique needs and goals. Whether you prioritize features, support, or pricing flexibility will guide your decision. For those seeking an exceptional landing page builder designed to drive conversions and put user experience first, considering Instapage with a free trial or demo could be a savvy move.

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