How Yola vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with Yola and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Yola vs. FormKeep – Unveiling the Champion of Landing Page Builders
Choosing the right landing page builder is much like picking your favorite superhero; each has their unique powers and abilities that can either save the day or create a bit of chaos in your marketing strategy. In this thrilling showdown, we will introduce three powerful contenders – Instapage, Yola, and FormKeep. They'll face off to reveal which one can elevate your landing pages to new heights. With Instapage at the forefront, known for empowering marketers to trim costs while boosting conversions, it’s poised to deliver relevant landing page experiences. In this article, we promise a mix of informative insights and engaging narratives to help you determine the best fit for your marketing needs, one hero at a time. So strap in as we begin our exciting journey through this digital arena and discover who will emerge victorious in the world of landing page creation.
Meet the Contestants
In the left corner, we have Instapage, hailed as a premier landing page solution that specializes in high-converting custom pages. Its robust features are designed to empower marketers to create seamless and relevant landing page experiences. Next up is Yola, a strong contender in the DIY website builder category, known for its ease of use and straightforward design capabilities. Despite being a simpler option, Yola has gained traction among small business owners and entrepreneurs looking for quick and simple solutions. Finally, we have FormKeep, a unique player that focuses primarily on form handling, allowing users to create custom forms for their websites effortlessly. Together, these digital warriors all claim to help users achieve their marketing goals, but which one truly stands out in capability and value? As we break down the various features of each, you’ll start to see how they approach landing pages and what makes each unique.
Battle Round One - Feature Showdown
Template Selection and User-Friendliness: A Closer Look
When it comes to template variety, each platform provides something different. Yola shines with its collection of customizable templates designed for ease of use. With a focus on simplicity, it enables quick edits to get users up and running with minimal fuss. On the opposite end, FormKeep may not offer templates but complements its robust forms with clean integration options, ensuring users can build effective landing pages centered around lead capture without overcomplicating the design. Meanwhile, Instapage takes the crown with its extensive library of professionally designed templates tailored for various industries. What truly sets Instapage apart is its drag-and-drop functionality, allowing marketers to create finely-tuned landing pages without needing extensive coding knowledge. As we review the ease of use, Instapage stands out for its user experience—guiding users through the creation process without overwhelming them with options but providing enough flexibility to customize every element. Consequently, for those looking for vast options combined with user-centric design, Instapage appears to be the front-runner.
Instapage: The Leader in Customization and Conversion Tools
Instapage is not just a landing page builder; it’s a comprehensive marketing suite dedicated to optimizing conversion rates. With its extensive customization options, users can tailor their landing pages to align perfectly with their brand image and messaging. Key features include A/B testing, dynamic text replacement, and a plethora of integrations with popular marketing tools. These functionalities enable marketers to not only create visually stunning pages but also to ensure their effectiveness at converting visitors into leads or customers. Instapage’s focus on delivering relevant and personalized landing page experiences fosters brand trust and customer loyalty. The detailed analytics allow users to gain insights into traffic and performance, optimizing campaigns to achieve higher conversion rates. By providing exceptional tools to ramp up engagement, Instapage proves invaluable for marketers looking to maximize ROI.
Round Two - Speed and Efficiency
When considering landing page builders, speed is a critical factor to user experience. Imagine waiting in a never-ending line at your favorite coffee shop—frustrating, right? The same principle applies online: slow-loading pages can drive potential customers away. In our speed test, Instapage shines, boasting a remarkable loading time that ensures users remain engaged. Its optimized hosting infrastructure alongside streamlined coding practices guarantees quick access for visitors. Yola, while generally reliable, may struggle with speed due to its broader feature set, which can occasionally result in slower page performance. On the other hand, FormKeep's form-centric platform allows for rapid processing, but it may lack the full richness of complete landing page offerings, impacting overall site speed. As we delve into the specifics, it’s clear that Instapage leads the pack, providing an optimal combination of performance and ease of access for both marketers and their audiences.
The Speeds of Instapage:
- Instapage boasts a 99% uptime, ensuring pages are always live and accessible.
- Dynamic loading ensures minimal latency for users across the globe.
- Integrated CDN (Content Delivery Network) allows for fast loading regardless of user location.
- Advanced optimization techniques reduce the size of assets for quicker downloads.
Yola's Benefits on Speed:
- Yola offers reliable performance with reasonable loading times.
- Templates are pre-optimized for decent speed across various devices.
- Performance analytics feature helps to monitor and improve speed.
How FormKeep Measures Speed:
- FormKeep’s lightweight architecture allows forms to load quickly.
- Efficient handling of form submissions minimizes wait times.
- Integrations with various platforms enhance speed and usability.
In wrapping up the speed and performance comparison, it’s evident that Instapage’s commitment to offering lightning-fast loading times gives it a significant advantage over Yola and FormKeep. In the battle for a faster landing page experience, Instapage consistently proves to be the best option for marketers.
Battle Round Three - Ease of Use and Learning Time
When recruiting a new sidekick, you want someone who’s not only up for the task but can also hit the ground running. Similarly, usability is crucial when selecting a landing page builder. Instapage brings a friendly interface that welcomes beginners but also offers advanced features to keep seasoned marketers satisfied. Its user-friendly dashboard makes it straightforward to navigate between projects, while the help tutorials and resources offer quick support, ensuring users can create stunning pages in no time. Yola follows suit with an intuitive design that appeals to those venturing into website building, marketing, and e-commerce, allowing users to get started immediately. FormKeep, while slightly different in focus, maintains a streamlined interface that’s strategically designed for creating forms quickly. Provided with clear instructions and minimal distractions, users can become proficient in their efforts to collect leads. As they strap into the world of landing pages, all three contenders promise to guide users towards expertise, fostering confidence along the journey.
Round Four - The Support Team
Customer support can feel like your loyal sidekicks ready to lend a hand in your time of need. Instapage excels in providing timely support options including chat, email, and extensive help documentation to assist users effectively. Their responsive support team positions Instapage as a partner in guiding users to navigate challenges efficiently. Meanwhile, Yola offers decent customer service, featuring email support, live chat, and an active community forum where users can find answers from fellow users. FormKeep takes a different approach, with an emphasis on online documentation and email support, making sure users can always find solutions to their pressing issues. With all contenders offering significant support, it ultimately becomes a matter of personal preference and specific needs when evaluating support services.
Final Round - Pricing Strategies and Plans
Pricing plays a pivotal role in deciding which landing page builder aligns best with your budgetary constraints. Instapage is competitively priced with plans catering to different tiers of usage, complete with a free trial allowing users to test its offerings before committing. Yola provides a simpler pricing model aimed at single-page users, making it practical for those new to the game, while offering e-commerce functionalities as users level up. FormKeep focuses on form-centric pricing, which may appear attractive for those needing simple form solutions without the entire landing page infrastructure. As you navigate through the numbers and offers, remember that each platform caters to particular user needs—it's essential to identify what aspects matter most to you, be it features, affordability, or support services. Each option has strengths, but as you consider your goals, remember to take Instapage for a test drive with its free trial. Embrace the journey towards optimized landing pages and see how it can transform your marketing efforts.
To summarize our thrilling competition among Instapage, Yola, and FormKeep, the right choice ultimately depends on your unique needs and marketing objectives. As you assess features, support, and pricing models, remember that Instapage stands out for delivering relevant landing page experiences that drive down costs and elevate conversion success. Each platform offers different strengths, yet when looking for a comprehensive solution that aligns with your goals, Instapage emerges as the best option to empower your results.
