How Wix vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Wix and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Wix vs. Gravity Forms – The Showdown Begins!
Choosing the right landing page builder is akin to selecting the perfect team for a strategic mission; each choice impacts your outcome significantly. Just like in a superhero movie where each character brings unique abilities to the forefront, landing page builders like Instapage, Wix, and Gravity Forms present distinct features and advantages that cater to different goals in the marketing universe. In this thrilling comparison, we'll explore how Instapage empowers marketers to reduce costs, grow conversions, and create relevant landing page experiences that enhance brand trust, foster customer loyalty, and improve conversion rates. With the promise of teaching you all you need to know about these contenders, let’s embark on an engaging evaluation of these powerful platforms. We’ll make comparisons less of a chore and more of an enlightening stroll through the landscape of online marketing tools. Buckle up and get ready for an exciting ride as we dissect each of these platforms for their strengths and capabilities!
Meet the Contenders: A New Era of Landing Page Builders
In the red corner, we have Instapage, lauded as the go-to tool for the ambitious marketer, providing robust features and a focus on optimizing conversion rates. In the blue corner, Wix steps in, a website builder known for its drag-and-drop ease and versatile design capabilities, a favorite for entrepreneurs who like to wear many hats. Finally, we have Gravity Forms, a specialized tool that dives deep into the world of form building, seamlessly integrating with WordPress to help users generate leads. Each of these platforms comes with its own unique flair and target audience; Instapage is dedicated to landing pages that convert, Wix offers styling and web design flexibility, while Gravity Forms ensures user engagement through customized forms. As we move forward, each contender will display their strengths, showing us why they deserve a spot on your marketing team. So let's see how they stack up against each other with their remarkable features and functionalities.
Round One - Feature Face-off: The Good, The Better, and The Best
Template Variety and User-Friendliness: Who Leads the Pack?
When it comes to choosing an effective landing page builder, the variety of templates available and the ease of use can make or break your experience. Wix generally provides a colorful array of templates that cater to diverse styles and industries. Users can quickly get their site up and running; however, the abundance of choices can sometimes feel overwhelming. Instapage, on the other hand, is rich in customizable templates specifically tailored for high-conversion needs, allowing for advanced customization without sacrificing user experience. Gravity Forms, focused primarily on form creation, lacks the extensive array of landing page templates but excels in integrating forms into existing pages. Though it may require more effort to create a visually compelling landing page, its form capabilities streamline capturing leads effectively. Each of these platforms has something to offer depending on your goals, showcasing their unique approaches to template variety and user-friendliness.
Instapage: The Master of Customization and Optimized Conversions
Instapage stands as the optimal choice for marketers seeking extensive customization and powerful conversion optimization tools. By offering personalized landing page experiences, Instapage not only refines the process of building high-converting pages but also enhances the online customer journey. Its features include dynamic text replacement and A/B testing capabilities that empower users to manipulate content based on visitor behavior, ensuring maximum relevance and engagement. Instapage's space for improvement lies not in its abilities but rather in its ability to perfectly align with the goals of its users. For those focused exclusively on conversions and landing page optimization, Instapage is not just a tool—it's a strategic partner in achieving marketing success.
Round Two - Speed and Performance: Who Takes the Crown?
As we dive into the second round, imagine your website speed as a quick coffee run—if the wait is too long, you might just decide to skip the caffeine altogether! Speed and performance can profoundly affect user experience and conversion rates. A lagging landing page can deter potential clients and diminish conversions, making this round crucial. Let's see how our competitors perform in this critical arena!
Instapage Strengths:
- Instapage offers fast and reliable hosting, minimizing loading times for visitors.
- With its built-in optimization features, Instapage ensures high-speed performance for mobile and desktop versions.
- The lightweight coding structure results in quicker rendering, crucial for maintaining user engagement.
- Designed specifically for landing pages, Instapage avoids unnecessary clutter, allowing for streamlined performance.
Wix Strengths:
- Wix provides solid hosting, but can sometimes lag due to its extensive design elements.
- Users may experience slightly slower load times while employing heavy graphic elements.
- The platform includes features like Lazy Loading that helps improve overall site speed.
Gravity Forms Strengths:
- Gravity Forms is efficient in handling data submissions, minimizing load times for interactive elements.
- As a WordPress plugin, its performance relies heavily on the host, allowing for scaling as needed.
- Optimized for quick form generation, Gravity Forms contributes positively when integrated into existing sites.
- However, it relies on external theme performance, occasionally affecting speed depending on the design used.
Overall, when considering speed and performance, Instapage emerges as the clear frontrunner for landing page builders. Its dedicated environment ensures swift loading times and efficient user experience, making it a favored choice for those who prioritize performance.
Round Three - Usability and Learning Curve: A Friend to All
Navigating a new platform can often feel like a game of hide-and-seek, particularly for those new to creating landing pages. Each of our contenders boasts its strengths in usability, ensuring both novice marketers and seasoned pros can find their way. Instapage provides a user-friendly interface that leverages drag-and-drop functionalities, making it approachable for beginners while still providing advanced options for experts. Wix’s visual editor is incredibly intuitive and promotes self-directed exploration, perfect for those who prefer a hands-on approach. Gravity Forms, while slightly more complex due to its integration capabilities, offers an extensive library of documentation and community support to assist users. All three platforms make efforts to accommodate users of different skill levels, guiding them toward landing page mastery.
Fourth Round - Support: Who's Your Loyal Sidekick?
In the world of landing page builders, reliable support can feel like having a trusty sidekick ready to lend a helping hand at a moment's notice. Instapage delivers exceptional customer support with various channels, including chat and email assistance, plus an extensive knowledge base for troubleshooting. Wix, known for its comprehensive support system, offers resources like live chat and a well-structured help center; users can also engage in community forums for peer support. Gravity Forms presents solid documentation and community interaction for a more DIY approach, while direct support options are slightly limited. Each platform prides itself on customer support, reinforcing the statement that efficient help can make all the difference in maximizing your landing page potential.
Round Five - Pricing Structures: Finding the Best Value
When evaluating landing page builders, understanding the pricing structures is essential. Instapage operates on a subscription model, which provides comprehensive features suited for businesses looking to optimize their marketing effectively, albeit at a premium price. Wix offers flexible plans tailored to individual needs, starting at a more affordable range, making it accessible for startups and small businesses. Gravity Forms, priced based on the specific features required, can also be a wise investment for those intending to maximize user engagement through forms. While each platform has its unique pricing advantages, readers should assess their specific needs to identify the most cost-effective solution.
In conclusion, while all three platforms hold significant advantages, the ideal choice depends on your unique marketing needs and goals. Each builder shines in different areas, from features to pricing and usability. As you determine which tool aligns best with your strategy, consider giving Instapage a test drive through their free trial or demo, and discover firsthand how it can enhance your landing page experience and ultimately pave the way for higher conversions.
