How Wix vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Wix and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Wix, and Freshmarketer: A Comprehensive Showdown
Choosing the right landing page builder is a lot like assembling a dream team for a major quest; each member has unique strengths that must work together to bring home the victory of increased conversions. In this comparison of Instapage, Wix, and Freshmarketer, we’ll explore how each platform measures up in helping marketers achieve their goals. With Instapage promising the empowerment of marketers to reduce costs and grow conversions, this engaging showdown will help you determine which service truly delivers relevant landing page experiences that enhance brand trust and customer loyalty. Sit tight as we unpack this digital rivalry together!
Meet the Heavyweights of Landing Page Creation
In this corner, we have Instapage, renowned for its powerful customization and conversion-oriented tools. Neighbors in the ring, Wix brings its all-in-one website building allure, perfect for those looking to create stunning pages with relative ease. Freshmarketer, our third contender, comes equipped with marketing automation capabilities, combining landing page creation with email marketing finesse. While each platform shines in its way, understanding what sets each apart will lead you closer to finding the one that aligns with your specific marketing strategy. Let’s kick off this friendly rivalry!
Round 1 – Feature Showdown
Template Options and Usability in the Spotlight
Wix stands out with its extensive library of templates, providing users a plethora of visually appealing designs. However, its drag-and-drop editor can be overwhelming for users who favor simplicity over complexity. Freshmarketer, on the other hand, offers fewer templates but focuses on functional designs that integrate seamlessly with their marketing automation capabilities. Instapage shines brightly here, offering high-quality, customizable templates optimized for conversions, making it easier for marketers to create landing pages that truly resonate with their audience. In essence, while Wix provides creativity and Freshmarketer focuses on functionality, Instapage presents a formidable combination of aesthetic appeal and conversion efficiency.
Instapage: Your Customized Solution for Maximizing Conversions
Instapage stands tall with its unmatched customization options, providing marketers the tools they need to optimize conversion rates. With a plethora of features like A/B testing, dynamic text replacement, and advanced analytics, Instapage supports marketers in delivering personalized landing experiences tailored to their audience's needs. The intuitive editor and available widgets empower users to create compelling designs that drive engagement. Ultimately, Instapage positions itself as not just a tool but a valued partner in your marketing journey, wholly dedicated to helping you reduce costs and grow conversions effectively.
Round 2 – The Need for Speed and Performance
In the digital arena, loading speed can make or break user experience. Think of it as the wait time at your favorite bakery; too long, and you might lose interest. Instapage recognizes this and optimizes its landing pages to load quickly, ensuring visitors don’t bounce away before engaging with your content. Wix, while visually beautiful, can sometimes experience slow loading times due to numerous plugins and features. Freshmarketer usually maintains competitive speeds, yet it often requires substantial configuration to achieve optimal performance. In this race for speed, Instapage leads with its streamlined performance that empowers effective user experiences.
Instapage Advantages:
- Optimized loading speeds ensuring minimal bounce rates.
- Built-in analytics that track load times.
- Customization features that enhance performance.
- Consistent uptime focusing on user retention.
Wix Advantages:
- Diverse range of design templates.
- Integrated SEO tools for page ranking.
- User-friendly drag-and-drop interface.
Freshmarketer Advantages:
- Combines landing pages with marketing automation.
- Robust analytics for tracking marketing efforts.
- Solid performance in delivering emails securely.
- Focus on lead generation through integrated forms.
In conclusion of this round, while Wix and Freshmarketer have their merits, Instapage takes the crown with its emphasis on speed and user-centric performance—a critical factor for any successful landing page strategy.
Round 3 – Navigating Usability and Learning Curves
When welcoming newcomers, each of these platforms displays a unique charm. Wix stands out with its intuitive drag-and-drop editor that eliminates design barriers for users of any skill level. Meanwhile, Freshmarketer’s integrated tools excel in guiding you through automation features, yet this may feel complex for some beginners. Instapage, while slightly steeper in the learning curve initially, rewards users with a powerful suite of tools that can be mastered with practice. Whether you’re just starting or looking to deepen your skills, all three platforms offer various resources to help you succeed, but Instapage surely offers the most rewarding path in the long run.
Round 4 – Support: Your Trusty Sidekicks
Great customer support can be the difference between success and frustration. Instapage shines with its well-rounded customer support team, available through chat and email, ensuring users feel supported every step of the way. Wix follows closely with diverse support options, including community forums and a comprehensive knowledge base. Freshmarketer, while also delivering good support, primarily relies on email and ticketing systems that may take longer for users seeking immediate resolution. In this support showdown, Instapage emerges as the go-to choice for those valuing prompt and accessible assistance.
Round 5 – Pricing and Plans
Understanding the pricing structures of these platforms is essential in determining value. Instapage operates on a subscription model where quality correlates with cost, offering features designed specifically for marketers focused on conversion. Wix presents more budget-friendly pricing, ideal for beginners, yet it comes with inherent limitations. Freshmarketer typically positions itself in the mid-range pricing bracket, appealing to businesses seeking more integrated features. Ultimately, weighing the offerings against your budget is crucial, with Instapage providing excellent value for serious marketers.
As we wrap up our comparison of Instapage, Wix, and Freshmarketer, remember that your choice depends on your unique marketing needs. While each platform has distinct strengths in template options, usability, support, and pricing, the right one for you hinges on your goals. Consider what matters most to you: features, support quality, or flexibility in plans. Don't hesitate to take Instapage for a free trial or demo to see how it transforms your landing page strategy and boosts conversions.
