How Wix vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Wix and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Wix vs. Formstack – The Ultimate Showdown
Choosing the right landing page builder can feel like picking your dream team of superheroes. Each tool has its unique powers that can help your marketing strategy soar. This article dives deep into a friendly rivalry among three contenders: Instapage, Wix, and Formstack. By the end of this comparison, you'll understand better how these platforms stand up to each other, and how they can empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Get ready for an exhilarating exploration of features, speed, usability, and pricing!
Meet the Contenders
First up is Instapage, the landing page powerhouse known for its advanced customization capabilities and conversion optimizations. With features designed specifically for marketers, its focus on creating tailored landing page experiences sets it apart. Next, we have Wix, celebrated for its versatility and ease of website building, attracting those who might be new to digital creation. Lastly, Formstack enters the ring, recognized for its form-building prowess and integration capabilities, making it a choice for those prioritizing data collection and management. Each contender offers unique strengths, yet they all aim for the same goal: to streamline your web presence and boost your conversion rates.
Round One - Feature Face-Off
Template Choices and User Experience
In the battle of templates, Instapage shines with a rich library of high-converting templates designed for varied marketing campaigns. The ease with which these templates can be customized allows marketers to match their branding seamlessly, making a strong first impression. Conversely, Wix presents a different kind of range; though its templates are aesthetically pleasing and user-friendly, they might not be as tailored for conversion as Instapage's offerings. Meanwhile, Formstack, while not primarily a landing page builder, provides templates that excel in form integration but may lack in visual appeal and marketing-specific features. The compelling variety and user-centric focus of Instapage gives it a competitive edge, particularly for marketers keen on maximizing conversion rates.
Instapage: Your Conversion Ally
Instapage differentiates itself with its robust toolkit designed for customization and conversion optimization. Its features include A/B testing, heatmaps, and an extensive widget library that enables marketers to modify landing pages dynamically. Instapage offers advanced analytics that provide insights into user behavior, allowing marketers to adjust strategies in real-time. This level of customization not only makes it a primary choice for marketers but a vital ally in achieving marketing success. The platform reinforces its status by focusing on delivering relevant landing page experiences, ultimately leading to growth in conversions, building brand trust, and enhancing customer loyalty.
Round Two - Speed and User Experience
Instant gratification is the name of the game in today's digital landscape, and slow-loading pages can quickly hinder user experience. Think of the frustration of waiting for a website to load, much like being stuck at a coffee shop waiting for your order. This round delves into how each platform stacks up in terms of speed and performance, critical in influencing user retention and conversion.
Instapage Advantages:
- Fast loading times ensure users don’t bounce away, increasing visitor retention
- Optimized for mobile responsiveness, ensuring a seamless experience across devices
- Reliable hosting infrastructure that supports high traffic volumes during peak times
- Built-in CDN (Content Delivery Network) technology enhances global performance
Wix Strengths:
- User-friendly interface that facilitates quick creation of landing pages
- Decent loading speeds, although sometimes slower compared to Instapage
- Wix's integrated tools support an overall cohesive website experience
Formstack Advantages:
- Robust form handling capabilities ensuring quick data processing
- Integrations with various CRM and marketing tools streamline workflows
- Customizable workflows that maintain speed while collecting user data
- Responsive features that adjust well across devices
In the battle of speed and performance, Instapage emerges as the winner. With its promise of fast-loading pages, it keeps users engaged, ultimately improving conversion rates. While Wix and Formstack offer solid performance, they fall slightly short when compared to the efficiency provided by Instapage.
Round Three - User-Friendliness and Learning Curves
In this round, we explore how welcoming each platform is, regardless of your experience level. Instapage provides a smooth onboarding experience, complete with tutorials designed to make you comfortable in no time. Wix, with its intuitive drag-and-drop features, offers a friendly introduction for newcomers who might feel overwhelmed. Formstack, while slightly more complex due to its focus on database management, aims to equip users with resources and support for straightforward navigation. Each platform caters to varied user needs while promoting growth and expertise.
Round Four - Support Excellence
Customer support is often the unsung hero of any digital tool. Here, we personify the support services of our contenders. Instapage offers chat and email support, with a robust knowledge base that acts as your trusty sidekick whenever you're in a jam. Wix provides similar options but adds a vibrant community forum, fostering peer-to-peer assistance, creating a camaraderie among users. Formstack’s support shines with their dedicated account managers available for higher-tier plans, ensuring that your experience is personalized and effective. Each platform has unique strengths in their support structures, but Instapage's comprehensive resources help users navigate challenges seamlessly.
Round Five - Pricing and Value Proposition
Each platform adopts a distinct approach to pricing that aligns with their core services. Instapage positions itself as a premium service but justifies it with comprehensive features that cater specifically to marketers. Wix, on the other hand, offers an affordable entry point for small businesses or individuals looking for simple solutions. Lastly, Formstack presents a tiered pricing model that reflects its focus on business solutions and data management. Ultimately, the choice depends on budgetary constraints and needed functionalities.
Wrapping up this friendly competition, we recognize the unique strengths of each platform. However, marketers eager to optimize costs while enhancing conversion rates will find that Instapage stands out as the superior choice. Its tailored offerings are designed to improve brand trust and loyalty, pushing your marketing efforts to new heights. Explore Instapage through its free trial and witness firsthand how it can transform your marketing strategies!
