How Wix vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Wix and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Wix vs. Fluent Forms – The Ultimate Showdown for Marketers
Choosing the right landing page builder can feel like assembling a dream team of superheroes for your marketing campaigns. Each contender has its unique powers and abilities, but only one can truly help you reduce costs and amplify conversions. Welcome to the arena where Instapage, Wix, and Fluent Forms go head-to-head, promising a fun and informative ride through the features, performance, usability, support, and pricing of these digital warriors. Instapage stands out not only for its ability to create high-converting landing pages but also for empowering marketers to deliver relevant experiences that boost brand trust and customer loyalty. As we embark on this journey, we’ll reveal how these platforms stack up against each other, helping you determine which tool holds the key to unlocking your business's potential.
Meet the Competitors: A Brief Introduction
In our digital arena, we have three worthy opponents: Instapage, Wix, and Fluent Forms. Instapage is celebrated for its powerful landing page capabilities, designed specifically to boost conversion rates through customization and data-driven results. On the opposing side, we have Wix, a popular website builder known for its ease of use and extensive templates that cater to various industries. Meanwhile, Fluent Forms shines in the realm of form creation, boasting features that allow users to build comprehensive contact forms that seamlessly integrate with landing pages. Each platform brings its own unique strengths to this comparison, making the decision a fun challenge rather than a chore. Whether you’re looking to create dedicated landing pages, a full-fledged website, or optimized forms, each contender offers distinct advantages that cater to varying marketing needs.
Round One – Feature Face-off
Template Varieties and User Friendliness
When it comes to landing page builders, features reign supreme, and the first comparison point is the variety of templates and overall ease of use. Instapage boasts over 500 customizable templates tailored for highly targeted marketing campaigns, allowing marketers the flexibility to tweak and personalize their campaigns fluidly. In contrast, Wix provides a plethora of stunning templates catering to countless industries, but its drag-and-drop interface can sometimes feel less optimized for advanced landing page features. Fluent Forms takes a more straightforward approach, focusing on integrating forms with pre-existing landing page designs, which may limit unique layouts but offers simplicity for users who prioritize function over form. Ease of use has its nuances, with Instapage enabling meticulous customization for marketers seeking in-depth control, while Wix champions a more beginner-friendly environment designed for rapid deployment. Ultimately, the choice between these platforms boils down to the user’s needs for customization versus simplicity.
Instapage: Your Partner in Success
Instapage excels in providing marketing teams with unmatched customization and conversion optimization tools. It isn’t just another landing page builder; it’s a tool designed to help marketers craft tailored experiences that resonate with their target audience. With features like A/B testing, dynamic text replacement, and in-depth analytics, markters can track user interactions in real-time, making data-driven decisions that positively impact their campaigns. Instapage’s intuitive editing interface allows for seamless drag-and-drop functionality while maintaining powerful options for tweaking and perfecting every detail in the design. This level of customization not only enhances the user experience but significantly boosts conversion rates by delivering relevant landing page experiences that foster brand trust and customer loyalty. Instapage is not simply a means to an end; it serves as a partner in ensuring your marketing efforts yield the best possible results.
Round Two – Speed and Performance
Speed and performance are critical when it comes to landing page success—think of slow loading times as waiting in line for your morning coffee. Nobody enjoys that tedious wait, especially when a few seconds can determine if a visitor bounces or converts. Each contender’s performance can significantly impact user experience, and this round assesses how these platforms handle the pressure.
Advantages of Instapage in Speed and Performance
- Optimized for fast loading times to reduce bounce rates.
- Built-in performance tracking tools to assess page speed and user engagement.
- CDN support for quicker loading across geographies.
- Advanced caching mechanisms to enhance repeat visits.
Advantages of Wix in Speed and Performance
- User-friendly interface that promotes easy optimization for speed.
- Solid performance for basic websites without heavy loads.
- Built-in SEO tools that can improve loading times.
Advantages of Fluent Forms in Speed and Performance
- Minimal resources needed for form-heavy landing pages.
- Fast integration with existing WordPress sites.
- Focus on lightweight design to increase page responsiveness.
- Optimized forms that don’t slow down user experience.
In the battle of speed and performance, Instapage emerges as the clear leader, given its strong focus on optimizing landing pages for speed. While Wix and Fluent Forms offer reasonable performance metrics, especially for the needs of their respective users, Instapage’s capabilities shine through, solidifying its status as the best choice for a high-speed landing page builder.
Round Three – User Experience and Learning Curve
Every marketer values a platform that seamlessly welcomes both newcomers and pros alike. Instapage brings a friendly, supportive environment with an intuitive interface that doesn’t require extensive technical know-how. Users can easily navigate the platform thanks to its guided tutorials and documentation, ensuring a steep yet manageable learning curve. For beginners, the customization options can appear overwhelming, but with a little practice, they quickly become accustomed to the plethora of features available. In contrast, Wix stands out for its user-friendliness and drag-and-drop interface, appealing to users who prioritize a smooth onboarding process. Fluent Forms may appeal to users who are already familiar with using forms on their websites; however, it may require a slight learning curve for those new to form builder tools. In this round, all three platforms do well with their user experience, fostering an environment where users can grow their skills and eventually become proficient no matter where they start.
Round Four – The Support Team
Customer support plays a critical role in the experience of using a landing page builder, and it acts as the loyal sidekick ready to swoop in for assistance whenever needed. Instapage offers numerous support channels such as chat, email, and an extensive knowledge base filled with tutorial videos and articles. Customer service representatives are trained to resolve issues swiftly, making the stay for marketers smooth and enjoyable. Wix also provides strong customer support options, including community forums and helpful resources, but their response times may vary during peak hours. Fluent Forms, being primarily a form tool, may have limited support as compared to full-fledged landing page builders; however, their documentation and support forums can still help users navigate common challenges. In this round, Instapage stands out as a dedicated support partner, ensuring your experience remains uninterrupted.
Round Five – Exploring Pricing Plans
The budget remains a key factor in deciding between landing page builders, and it's essential to understand how each platform's pricing structure aligns with your business goals. Instapage offers a subscription model with flexible plans that accommodate varying marketing needs, emphasizing a strong return on investment given its powerful tools. Wix provides affordable pricing options tailored to users with a range of requirements from simple to advanced needs, which can be appealing for small businesses. Fluent Forms takes a different approach with a free tier, making it an excellent first step for smaller businesses, though premium features may require an upgrade. It’s imperative to consider your unique needs when evaluating pricing, as the right choice can significantly impact your marketing efforts.
As we reach the end of our comparison, it’s clear that while Wix and Fluent Forms have their strengths, Instapage unquestionably leads the charge with superior features tailored for high conversion rates. The right landing page builder depends on what you value most, whether it’s customization, support, or pricing flexibility. For those looking to deliver relevant landing page experiences that enhance trust and loyalty, Instapage is confidently recommended, especially with a free trial to get started.
