How Wix vs. Benchmark Email vs. Instapage stack up against each other
Compare Instapage with Wix and Benchmark Email to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Wix vs. Benchmark Email – The Ultimate Showdown
Choosing between the top landing page builders is like picking the best team for a quest – each hero has their unique strengths. Whether you want to increase brand trust, enhance customer loyalty, or improve conversion rates, selecting the right platform can make all the difference. In this battle of features, overall performance, and user-friendliness, we'll shed light on how Instapage, Wix, and Benchmark Email operate in the vast digital landscape. With a landscape filled with options, we’ll explore each contender's offerings while focusing on Instapage, which empowers marketers to reduce costs, grow conversions, and deliver landing page experiences that truly resonate with audiences while building trust and loyalty. Prepare for an enlightening journey that equips you with knowledge to make informed choices for your marketing strategy.
Our Contenders – Who’s in the Arena?
In the left corner, we have Instapage, the leading name in landing page creation, known for its amazing customization features and unique conversion optimization tools that cater to marketing professionals who demand results. In the right corner, Wix stands strong, a website builder that has gained popularity for its user-friendly interface and stunning templates that appeal to a broad audience. Lastly, there’s Benchmark Email, revered for its robust email marketing capabilities and easy-to-use platform designed to engage customers like never before. These three platforms each bring something different to the table. While Instapage shines with dedicated landing page functionalities, Wix captivates users with its flexibility as a website builder. Benchmark Email, on the other hand, emphasizes email strategies that support landing page campaigns. As we compare these friendly rivals, we will keep our eyes on the prize – the best solution to meet your marketing goals.
Round One - Feature Showdown
Template Diversity and Usability Comparison
In the world of landing pages, the variety of templates and ease of use can make or break your campaign's success. Both Wix and Benchmark Email provide pre-designed templates that cover a wide range of industries and purposes. Wix stands out with its drag-and-drop interface that allows users to easily modify templates and experiment with different styles. It caters to a visual audience, providing extensive customization options without compromising on usability. On the contrary, Benchmark Email also offers a selection of templates with a focus on clean design, but their primary strength lies in email integrations and automation rather than dedicated landing page experiences. While both competitors offer decent features, Instapage takes the cake by offering an exceptional suite of customizable templates tailored for landing pages, along with built-in A/B testing capabilities designed for marketers to maximize their conversions. This varied selection gives users the ability to create landing pages that not only represent their brand but also resonate with visitors effectively and efficiently.
Instapage: The Champion of Customization and Conversion Boosting
Instapage prides itself on being a partner in success, empowering marketers with a robust set of customization and optimization tools. Unlike generic page builders, Instapage deepens the landing page experience through over 500 customizable templates, ensuring businesses can craft an attractive page that aligns perfectly with their branding. Instapage’s unique feature, the ‘AdMap’, links your ads directly to corresponding landing pages, keeping all elements of marketing cohesive and efficient. Additionally, its integration of advanced features such as heatmaps and conversion analytics arms marketers with essential insights to refine and enhance their landing pages. The user experience on Instapage is designed with conversion in mind, allowing marketers to create relevant landing page experiences that enhance not only their brand image but also customer loyalty. This powerful combination of customization options and performance tracking places Instapage in a league of its own, giving marketers the tools necessary to boost their conversion rates and achieve their goals.
Round Two - The Battle of Speed and Performance
Imagine waiting at your favorite coffee shop when the barista is taking their sweet time – frustrating, right? This analogy applies to your website’s loading speed as well; it's critical to user experience. Slow loading times can lead potential customers to leave before even seeing your incredible content. Let’s dive into how each of our three contenders performs in this essential aspect.
Instapage Advantages:
- Superfast loading speeds due to optimized templates.
- Lightweight design ensuring minimal load time for high conversions.
- Dedicated infrastructure geared towards handling high traffic.
- Robust hosting solutions ensuring that the platform remains agile.
Wix Advantages:
- Solid performance with average loading times for basic sites.
- User-friendly interface facilitating quick edits and updates.
- Responsive designs that maintain speed on mobile devices.
Benchmark Email Advantages:
- Quick loading times for emails and associated landing pages.
- Efficient integration ensures faster data processing.
- Consistency in speed due to reliable hosting services.
In terms of speed and performance, Instapage clearly takes the lead by ensuring that landing pages load swiftly, creating a smooth user journey that fosters higher conversion rates. While Wix offers decent performance, it doesn't quite match the optimized experience provided by Instapage. Benchmark Email also performs well, especially with integrated features but ultimately falls short compared to Instapage’s dedicated landing page focus.
Round Three - User Friendliness and Learning Curve
Let's talk about user experience! A friendly platform ensures that even beginners can feel comfortable exploring its features. Every contender has its charm, attracting a spectrum of users, from novices to seasoned marketers. Wix stands out for its intuitive drag-and-drop system, making website creation enjoyable. While some users may find the vast array of options overwhelming, overall ease of use remains a highlight. On the other hand, Benchmark Email features clear navigation that appeals to users engaging primarily in email marketing. The setup is straightforward and allows users to quickly create captivating email campaigns supported by landing pages. Instapage, while initially seeming more intricate due to its robust features, also offers a smooth learning curve enhanced by detailed tutorials and customer support. The onboarding process is mapped out, helping new users navigate through advanced functionalities with ease. Then, regardless of where you start or your experience level, you’re bound to become adept with any of these platforms, ultimately leading to enhanced marketing prowess.
Round Four - The Support Teams
Customer support can feel like that supportive friend who’s always got your back when it matters. When evaluating customer support, Instapage shines through with 24/7 assistance, chat support, email response, and an extensive knowledge base filled with valuable insights. Wix, too, provides robust support options, including live chat, and a community forum for all users. Meanwhile, Benchmark Email’s support is focused and reliable, providing email and chat support alongside in-depth resources that users can utilize. Thus, while all platforms strive for excellence in customer support, Instapage delivers a well-rounded approach that ensures users feel secure and supported on their journey toward success.
Round Five - The Pricing Dilemma
Understanding how pricing impacts your decision is vital in today’s competitive landscape. Instapage, Wix, and Benchmark Email offer varying pricing structures catering to different user needs. Instapage’s cost may seem higher in comparison, but considering the tools and ROI derived from high-performance landing pages, it proves to be an invaluable investment. Wix provides budget-friendly plans suitable for users starting from scratch, whereas Benchmark Email also positions itself as cost-effective for email-centric automation solutions, often appealing to smaller businesses or startups. It’s essential to identify pricing plans that align with your business goals and marketing strategies. Ultimately, while exploring features and plans, it’s evident that all three platforms have unique offerings promising value; the best fit for one user might differ for another, dependent on individual business objectives.
In conclusion, the battle for the best landing page builder isn’t just about features but finding the right fit for your needs. Each platform has its advantages, from Instapage's deep customization and conversion focus, Wix’s versatility for varied users, to Benchmark Email’s email-centered approach. Together, they equip marketers with powerful tools to elevate their strategies. Despite the individual strengths of each platform, Instapage stands out as the leader in optimizing landing pages for conversion and relevancy. If you’re ready to take your marketing efforts to the next level, consider testing Instapage with its free trial to experience firsthand how it can transform your landing page game.
