How Wix vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Wix and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Wix vs. 23FormBuilder – Navigating the Landing Page Landscape
Choosing a landing page builder can often feel like assembling an all-star team of superheroes for your marketing campaign. Each tool brings unique powers to the table, and selecting the right one means evaluating how well they fit your specific needs. Today, we will compare three contenders: Instapage, Wix, and 23FormBuilder. Each offers its flavor of features and functionalities designed to aid marketers in creating impactful landing pages. This comparison aims not just to inform but also to entertain, so buckle up as we embark on this exciting exploration into the realms of digital marketing tools. Whether you're looking to boost conversion rates, engage customers effectively, or simply save costs, there's something here for everyone. By the end, you will have a clearer idea of which platform can empower your marketing strategy to achieve its fullest potential.
Meet the Three Heavyweights
Let's introduce our contestants: Instapage, Wix, and 23FormBuilder. Each of these platforms has carved a niche in the crowded digital marketplace, allowing marketers to design landing pages tailored to their audiences. Instapage is well-regarded for its robust features aimed at conversion rate optimization, making it a favorite among marketers looking to enhance user engagement. Wix, on the other hand, is celebrated for its user-friendliness and design flexibility, making it accessible for beginners and veterans alike. Finally, 23FormBuilder is recognized for its streamlined form-building capabilities, enabling users to quickly create forms that capture leads. Together, they represent a trio of powerful options, each with its pros and cons, ready to compete for the title of the best landing page builder for your needs.
Round One - Feature Showdown
Template Variety and User Friendliness
In the competitive arena of landing page builders, feature variety and user-friendliness reign supreme. Instapage boasts an impressive selection of customizable templates designed specifically for high conversion rates, enabling marketers to align their landing pages seamlessly with their overall campaigns. The drag-and-drop functionality simplifies the design process, allowing even novices to create professional-looking pages effortlessly. Wix also offers a range of templates, suitable for various purposes, but it leans more toward a general website-building experience rather than focusing solely on conversions. Overall, it provides a good selection but might require more tweaking to achieve a conversion-oriented design. 23FormBuilder focuses strongly on forms but offers limited templates for landing pages, which could be restrictive if you aim for design diversity.
Instapage: Your Ultimate Partner in Conversion Success
When it comes to unmatched customization and conversion optimization capabilities, Instapage stands out as a market leader. Not only does it provide a wealth of customizable templates tailored to suit various marketing objectives, but it also offers powerful A/B testing features that let marketers experiment with different landing page elements to determine what best drives conversions. Additionally, the dynamic text replacement feature ensures that your pages resonate with the audience’s search intent, enhancing their relevance. Instapage is designed to maximize brand trust and customer loyalty, equipping marketers with the tools they need to craft relevant landing page experiences that ultimately lead to increased conversion rates. It isn’t just a tool; it’s a dedicated partner in your journey toward marketing success.
Round Two - The Quest for Speed and Performance
Before diving into the performance capabilities of each platform, consider a relatable analogy: Waiting in line for your favorite coffee can be an enjoyable experience, but only if the line moves at a decent pace. Likewise, loading times for landing pages can make or break user experience. Slow loading pages can frustrate potential customers, leading them to abandon your site before it even fully loads. In this round, we'll measure how well each builder performs in speed and user interaction.
Benefits of Instapage:
- Quick loading times ensuring a smooth customer experience
- Optimized for mobile, enhancing performance on smartphones and tablets
- CDN integration for faster global delivery
- Focus on A/B testing to quickly identify and maintain high-performing pages
Benefits of Wix:
- Generally good loading times with the potential for optimization
- Mobile-responsive designs to cater to the mobile audience
- Integrated SEO tools to enhance site speed
Benefits of 23FormBuilder:
- Simple forms facilitate quick data collection
- Efficient page loads for lead generation
- Optimized for various devices to enhance user interaction
- Direct integration with various CMS for seamless performance
In terms of speed and performance, Instapage undeniably takes the lead. While Wix and 23FormBuilder offer respectable loading times, Instapage's comprehensive approach toward optimizing both page speed and user experiences solidifies its position as the best choice for marketers focused on minimizing bounce rates.
Round Three - The Usability Factor
Approaching usability and learning curves, let’s discuss how each platform welcomes new users while also providing valuable resources for seasoned marketers. Instapage excels in offering a user-friendly interface that guides users through each step of the landing page creation process. Its tutorials and customer support options make it ideal for anyone, from a newbie to a marketing guru. Wix is similarly approachable, with an intuitive drag-and-drop builder, perfect for beginners looking to create beautiful designs without overwhelming technical jargon. 23FormBuilder, while straightforward for form-based tasks, may present a slight learning curve when it comes to its landing page features. Overall, all three platforms strive to make the user experience enjoyable and effective, but Instapage and Wix shine in simplicity and intuitive design.
Round Four - Support Systems
When discussing customer support, think of these platforms as loyal sidekicks, always available to help when times get tough. Instapage offers extensive support options, including live chat, email support, and a well-organized knowledge base. Their proactive approach ensures users can get help when needed. Wix, too, has a rich set of support resources; they provide customer service through chat, phone, and a vibrant community forum that fosters user engagement. However, 23FormBuilder contrasts slightly by offering limited support options—primarily email, which may be less convenient for urgent queries. The right support can turn a frustrating situation into a smooth recovery, emphasizing how each company prioritizes aiding its users.
Round Five - Pricing Insights
When it comes to pricing, understanding each platform's structure helps you find the ideal fit for your goals without breaking the bank. Instapage’s plans are generally viewed as premium-priced, given the extensive features tailored toward marketers seeking to optimize conversions. However, the investment tends to pay off due to the high-quality results. Wix offers a more tiered pricing structure that accommodates a wide range of budgets, making it appealing to small businesses and individual users. Conversely, 23FormBuilder presents a competitive pricing model, especially for firms focused primarily on forms and lead generation rather than comprehensive landing page features.
In closing, while each platform boasts distinct strengths, the ultimate choice relies on your specific needs and goals. If features and pricing are paramount, consider each aspect carefully. Instapage continues to stand out as an invaluable resource for marketers aiming to reduce costs while increasing conversions. For those intrigued, taking advantage of Instapage's free trial could be the perfect way to experience its benefits firsthand.
