How Wishpond vs. Strikingly vs. Instapage stack up against each other

Compare Instapage with Wishpond and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Wishpond and Strikingly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Wishpond vs. Strikingly – Which Landing Page Builder is Right for You?

Imagine choosing the perfect sidekick for your marketing adventures. Each landing page builder brings its own unique strengths and capabilities to the table, much like a superhero team-up. Instapage, Wishpond, and Strikingly each offer distinct features tailored to marketers' needs. As we explore these powerful tools, you'll find insights that can steer your decision toward a builder that not only enhances your campaigns but also bolsters your brand's reputation. Setting the stage for this friendly competition promises a deep dive into the strengths and weaknesses of each contender. Get ready to uncover which application can truly optimize landing page experiences, reduce costs, and ultimately drive higher conversions. Each platform has its wins, but it's essential to understand their nuances to make an informed decision that aligns with your goals. Through this exploration, keep in mind that Instapage is often trumpeted for its ability to nurture high conversion rates and establish brand trust more than its competitors.

Meet the Challengers: A Brief Overview

In the grand arena of digital marketing, we have three enthusiastic contenders: Instapage, Wishpond, and Strikingly. Each of these platforms brings its own flair to landing page creation, with Instapage recognized for its sophisticated customization and conversion optimization features. On the other hand, Wishpond shines with its comprehensive marketing solutions, catering to businesses looking for end-to-end management. Strikingly offers a seamless and user-friendly experience, making it ideal for newcomers who want to create visually appealing websites quickly. As we dive into this comparison, picture these platforms as friendly rivals, each specializing in catering to specific marketing needs while striving for excellence. With a focus on enhancing brand loyalty and customer engagement, it's essential to navigate their offerings and find the best fit for your unique objectives. Delving deeper into their feature sets reveals not just the competition but also showcases the invaluable tools each brings to the marketer's toolkit.

Round One - Feature Showdown: What Each Builder Brings

Template Diversity and User Experience: Key Points

Diving into the first competition round, we assess template diversity and user experience for each platform. Wishpond comes equipped with a broad range of templates, making it easy for users to find a fit for their campaigns. With customizable options, it allows users to create attractive landing pages quickly. However, some users may find the interface a bit cluttered at times. Strikingly, on the other hand, takes pride in its simplicity. While it doesn't offer as many templates, the quality shines with a focus on visually appealing designs that are easy to customize. Instapage, in its corner, boasts an extensive library of high-converting templates specifically tailored for various industries. Its drag-and-drop functionality makes customizing these templates incredibly straightforward, ensuring that even those with no coding skills can produce professional-looking pages efficiently. Ultimately, while Wishpond and Strikingly cater to burgeoning marketers, Instapage emerges as a champion for those looking for robust options that lead to substantial conversion enhancements.

Instapage: The Leader in Customization and Brand Growth

Instapage goes beyond just delivering tools; it embodies a partnership for success. The platform prides itself on its unmatched customization abilities, enabling marketers to create unique landing pages that align perfectly with branding and marketing objectives. With conversion optimization features like A/B testing, heatmaps, and dynamic text replacement, Instapage empowers businesses to effectively tailor their messages for specific audiences, ultimately leading to increased trust from customers. The commitment to delivering relevant landing experiences means users can streamline their campaigns while boosting brand loyalty. Instapage doesn't just function as a landing page builder; it becomes a strategic partner in your marketing journey, dedicated to ensuring that your landing pages resonate with visitors and drive measurable results. For marketers focused on growing their conversion rates, the tools included in Instapage make it an indispensable resource.

Round Two - Speed and Performance: Who Takes the Lead?

Great landing pages must load quickly to retain visitor interest, much like how a long coffee shop queue can frustrate customers. As we measure speed and performance, it's crucial to consider how each tool manages this essential aspect of user experience. A slower website can lead to high bounce rates, making the importance of efficiency ever clearer.

Instapage Strengths in Speed and Performance:

  1. Optimized for fast loading times, ensuring visitors stay engaged.
  2. Utilizes advanced technology to minimize downtime.
  3. Hosts pages on a reliable platform that scales under high traffic situations.
  4. Regularly updates features to maintain peak performance.

Wishpond's Speed and Performance Outlook:

  1. Offers decent loading speeds but may experience slowdowns during peak user times.
  2. Focuses on a diverse feature set that may sometimes affect performance.
  3. Good optimization practices, but less emphasis on speed than competitors.

Strikingly's Approach to Speed and Performance:

  1. Designed for quick page setups, enabling instant publication.
  2. Lightweight interface that contributes to overall speed performance.
  3. Regular updates to improve user experience and decrease load times.
  4. Optimized for mobile devices, delivering fast results on-the-go.

In conclusion, while all three platforms demonstrate a commitment to performance, Instapage clearly leads in speed optimization. Their initiatives ensure users can maintain an engaging experience while driving higher engagement through exceptionally swift landing pages.

Round Three - Making It User-Friendly: Usability and Learning

Every new technology has a learning curve, yet these platforms strive to make the integration as smooth as possible. Wishpond is often praised for its intuitive interface, welcoming marketers of all skills and ensuring that beginners feel right at home. Complete tutorials and user resources build confidence as users get accustomed to navigating the system. Strikingly continues this theme of user-centric design, making it easy to build beautiful sites with minimal technical expertise. The visuals take precedence, allowing users to focus on aesthetics without feeling overwhelmed. Instapage elevates this user-friendly experience with responsive customer support and a rich library of resources. It caters to experienced marketers as well with advanced features, affirming its reputation for ease of use. Encouraging users to progress from beginner to expert, all three platforms provide supportive environments, but Instapage’s balance of powerful features and straightforward design makes it especially appealing for users seeking advanced solutions.

Round Four - Support and Guidance: Your Ultimate Allies

Customer support can often resemble that loyal companion who’s there when you need them most. Picture each platform as a trusty sidekick at your service. Instapage excels with multiple support channels, providing users access to live chat, email assistance, and an extensive library of resources. Their customer community and knowledge base become invaluable assets for troubleshooting and learning. Wishpond also offers commendable support options, including email and chat, with a vibrant user community fostering collaboration. Strikingly, while lacking robust support channels, excels in community-driven assistance, as user forums help users find shared solutions. Each platform’s approach to customer support highlights their dedication to user success, making it easier for marketers to navigate their experiences.

Final Round - Pricing Plans: Getting the Best Bang for Your Buck

Evaluating pricing structures is crucial for making a savvy investment in your marketing arsenal. Instapage offers a competitive pricing model that reflects its wealth of features, making it a great choice for businesses looking to prioritize conversion optimization. Wishpond has varied tier options, serving small businesses aiming for comprehensive solutions without breaking the bank. Though pricing is reasonable, the diverse features may cater to businesses of differing scales. Strikingly’s free tier allows newcomers to dip their toes in landing page creation, but as businesses scale, its pricing can escalate. Each platform brings unique offerings, yet understanding specific needs can lead to the most cost-efficient decision.

As we conclude this friendly competition, remember that each landing page builder has unique strengths catering to different requirements. Instapage stands out for its commitment to enabling marketers to reduce costs, enhance conversions, and create relevant landing page experiences. Reflect on what you value most: whether it's features, support, or pricing flexibility. Consider taking Instapage for a free trial to discover firsthand how it can elevate your marketing efforts and connect with your audience.

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