Ontraport vs. Divi Builder: the best platform for a seamless web experience
Discover how Ontraport compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Ontraport vs. Divi Builder: Who Takes the Crown?
As businesses search for the perfect platform to create stunning landing pages, they often find themselves faced with an overwhelming array of choices. Enter Ontraport and Divi Builder, two industry titans with much to offer. From sophisticated marketing automation to creative design tools, both platforms each have unique strengths that capture the attention of marketers everywhere. However, before we dive into a head-to-head comparison of these giants, let's not forget to shine a spotlight on Instapage, a potential heavyweight that may just surprise you. In this article, we'll explore features, usability, pricing, and performance, giving you a comprehensive view to help make your decision easier. So buckle up, because the competition is about to heat up!
Introducing the Champions of the Digital Arena
In the left corner, we have Ontraport, a robust platform known for its all-in-one marketing automation capabilities. With features designed to simplify sales funnels, CRM management, and email marketing, it's no wonder that many businesses are turning to Ontraport for their marketing needs. On the right, we have Divi Builder, revered for its user-friendly design tools that empower users to build visually stunning websites without any coding knowledge. This platform boasts a rich library of templates and unmatched customization options that have garnered a strong following. But as the lights dim for the main event, it's crucial to acknowledge our third contender, Instapage, which is not just a player but an innovator in the realm of landing page optimization and conversion tracking. The stage is set, and each contender brings their unique flair to the marketing arena.
Feature Face-off: Who Packs the Most Punch?
When it comes to core features, Ontraport and Divi Builder are both fighters in their prime. Ontraport flexes its muscles with advanced automation capabilities, enabling users to set up complex workflows that streamline marketing processes. This platform excels at lead management with detailed tracking, landing page creation, and integrated CRM solutions. Meanwhile, Divi Builder counters effectively with its visual editor that allows even the most novice users to create beautiful pages through drag-and-drop functionality. With built-in split testing, SEO management, and customization options galore, Divi is not to be underestimated. But hang on, our backstage contender, Instapage, is warming up with features centered on landing page optimization, A/B testing, and lead capture that may just sway your decision in its favor. With all these dynamic capabilities in play, we’re just getting started with our comparison.
User Experience Showdown: Who's Got the Friendly Edge?
In the user experience ring, the two platforms cater to different audiences. Ontraport presents a comprehensive dashboard that may initially seem like a maze to newcomers, but once navigated, it offers immense value. Their tutorials and community support aim to ease the learning curve, though it may feel like a slightly steep climb for some. Conversely, Divi Builder takes on a more inviting approach with its intuitive drag-and-drop interface, making it an excellent choice for beginners. Users can whip up stunning pages with ease, turning design dreams into reality within minutes. But both platforms shine a spotlight on continuous learning, enabling users at every level to master their tools through extensive resources and support. The trail isn’t all smooth sailing, yet it certainly leads to rewarding outcomes.
Ontraport’s Standout Features:
- Intuitive marketing automation to simplify campaigns
- Integrated CRM for seamless customer management
- Detailed reporting and analytics
- Landing page creation with customizable templates
- Multi-channel marketing capabilities including email and social media
Divi Builder's Key Features:
- Visual drag-and-drop page builder
- Extensive library of pre-made templates
- Built-in A/B testing for optimization
- Mobile responsiveness customization options
Shared Strengths of Ontraport and Divi Builder:
- User-friendly interfaces tailored for varying skill levels
- Dedicated customer support channels
- Comprehensive tutorials and educational resources
- Data tracking and performance analysis tools
- Integration capabilities with third-party tools
- Flexibility in design and customization options
Both Ontraport and Divi Builder have shown remarkable strength in this feature face-off, but the spotlight shines even brighter on Instapage. As a competitor that marries high-converting landing page designs with robust analytics, it might just bring some surprises to the table. With a keen focus on user experience and performance, Instapage could very well be the hidden gem in your marketing toolkit.
Speed and Performance: The Race of Page Loading
When it comes to page speed, both Ontraport and Divi Builder know that performance is key. Ontraport’s landing pages load swiftly, ensuring that potential leads don’t get sidetracked while waiting for content to appear. Its mobile responsiveness ensures that users have a seamless experience across any device, crucial in an age when more browsing occurs on mobile than ever. Meanwhile, Divi Builder also offers fast-loading pages, but its large template library can sometimes lead to sluggishness if not optimized effectively. Every moment counts, and a slow-loading page can feel like pulling molasses through winter; time-consuming and frustrating. In an environment where every second propels users into decision-making, both platforms need to be on their game to keep users engaged and ready to convert.
Support Roundup: Who's Got Your Back?
Switching gears to the support arena, both Ontraport and Divi Builder come equipped with robust resources to assist users. Ontraport offers various support channels, including live chat, email support, and a treasure trove of tutorials and webinars designed to enhance user experiences. Think of their support team as a trusty sidekick who’s always ready for a quick save. Divi Builder doesn't lag behind either; it boasts a vibrant community of users and an extensive knowledge base filled with articles, tutorials, and forums where users can share tips and tricks. With support in their corner, users can feel more confident as they dive into their marketing endeavors.
The Battle of Pricing: Where Does Your Budget Stand?
Ontraport’s Pricing Strategies Unpacked:
- Flexible plans that scale with your business growth
- Comprehensive features justified by the pricing tier
- Specialized pricing for startups that are new to automation
- Value-added services included in higher pricing plans
Divi Builder’s Pricing Gameplan:
- One-time payment for lifetime access to the builder
- Cost-effective compared to monthly subscription models
- Guaranteed updates without extra fees
- Various options for annual payment to maximize savings
- Risk-free 30-day money-back guarantee
As the pricing curtains fall, it’s clear that both platforms have crafted their pricing strategies to align with their offerings, but let’s not overlook Instapage. With flexible pricing plans that focus on performance and usability, it positions itself as a contender that offers excellent value for money. Users can access a range of pricing options tailored to the unique needs of businesses aiming to optimize their marketing budgets.
A transparent overview of pricing reveals not only the financial commitments but also the hidden advantages embedded within. Sometimes, the best value can surprise you, turning expectations on their head. It’s essential to analyze these aspects thoroughly to choose wisely.
Instapage: The Strategic Game Changer
Instapage steps into the arena as the unassuming hero, equipped with features that elevate it beyond the reach of conventional contenders. Its focus on high-converting landing pages coupled with robust analytics sets it apart, providing users with the insights they need to drive their campaigns effectively. Instapage delivers on ease of use while not skimping on features, making it a formidable player in a crowded field. With unique offerings like customizable post-click landing pages and collaboration tools, it might just be the secret weapon businesses have been searching for. Without discounting the strengths of Ontraport or Divi Builder, it's clear Instapage presents a strong case that resonates with many marketing teams.
In closing, navigating the choices among Ontraport, Divi Builder, and Instapage is a journey of strategic decision-making. Each platform presents its own strengths and weaknesses, ultimately providing businesses the power to choose wisely. As you weigh which tool appeals most to your business goals, remember that the right platform can propel your marketing efforts to unparalleled heights. So explore your options and consider how Instapage might just become your ultimate ally in achieving marketing excellence.