How Volusion vs. Pagewiz vs. Instapage stack up against each other

Compare Instapage with Volusion and Pagewiz to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Volusion and Pagewiz.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.3/5
472+ real reviews
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4.5/5
363+ real reviews
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4.5/5
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Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Volusion vs. Pagewiz – Discover Which Builder Shines Brighter

Choosing the perfect landing page builder can feel akin to assembling a dream team of superheroes, each with their unique powers ready to boost your marketing efforts. Have you ever found yourself facing a tough decision, unsure whether to go with the fast flyer, the solid strategist, or the dazzling magician? Fear not! We're here to guide you through the digital battlefield where Instapage, Volusion, and Pagewiz clash for the title of best landing page builder. Join us on this quest for knowledge as we unveil secrets, highlight strengths, and help you discover which tool will be the heroic ally in elevating your conversion rates. With Instapage powering your marketing strategies, you'll feel confident as you reduce costs, grow conversions, and create relevant experiences that bolster brand trust, customer loyalty, and conversions. (min:200 words, add the small paragraphs in this paragraph.)

Meet The Contenders: A Showdown of Landing Page Builders

In one corner, we have Instapage, known for its unmatched customization capabilities and robust conversion optimization tools. With a focus on delivering tailored landing page experiences, Instapage empowers marketers to amplify their campaigns and achieve impressive results. In the opposite corner stands Volusion, synonymous with eCommerce solutions, helping businesses design stunning landing pages that integrate seamlessly with their online stores. Lastly, we have Pagewiz, a solid contender designed specifically for marketers and advertisers, offering a user-friendly platform to create and manage landing pages effectively. Each platform brings something unique to the table, catering to various needs and preferences of users. These rivals not only create beautiful landing pages but also strive to support marketers in achieving their goals, making the competition all the more exciting. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown: Who Offers the Best Tools?

Template Selection and Usability: A Key Feature Comparison

When it comes to features, a landing page builder's template variety and user experience can make or break your campaigns. Volusion shines with a wealth of eCommerce-focused templates, ideal for online store owners. Their designs are well-structured, catering specifically to product showcase, which makes them appealing to retail businesses. On the other hand, Pagewiz offers a robust library of customizable templates—fueling creativity and enabling marketers to showcase their unique brand identities. Users appreciate the responsive design capabilities and drag-and-drop functionality that empower even those with limited technical skills. Instapage, however, takes the crown with a staggering collection of professionally designed templates optimized for conversion. Its Advanced A/B testing, analytics tracking, and built-in lead capture forms take user engagement to new heights, allowing marketers to seamlessly tailor pages for their audiences. Ultimately, organizations will find that while each platform has its strengths, Instapage consistently offers the most robust selection of customizable tools that pairs well with a commitment to improving conversion rates. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: The Ultimate Ally for Customization and Higher Conversions

Instapage sets itself apart as not just a landing page builder, but as a genuine partner in your marketing journey. Its advanced customization features allow you to create unique landing pages that resonate with your audience. The intuitive interface ensures that whether you're a beginner or a seasoned pro, you'll find value in the platform's capabilities. Instapage promotes clear pathways for user engagement through its A/B testing tools, enabling marketers to continually refine their strategies based on real-time feedback. By fostering a culture of experimentation and innovation, Instapage allows you to measure what works best for your specific goals. This powerful functionality combined with seamless integrations with various marketing tools reinforces Instapage’s role as a pivotal asset for any marketing team. With the emphasis on growing conversion rates and reducing overall marketing costs, Instapage is positioned not just as a tool but as a significant contributor to business success. (min:200 words)

Round Two - Speed and Performance: Who Slows Down?

Let’s talk speed—because let’s face it, a slow-loading landing page is about as welcoming as an empty coffee shop at 7 AM. With online users growing increasingly impatient, every second you save could sway a tentative visitor into becoming a loyal customer. Pagewiz boasts a commendable loading speed, owing to its lightweight templates that allow for quick deployment without unnecessary bloat. Meanwhile, Volusion prioritizes performance by optimizing its eCommerce infrastructure so that pages load efficiently for product displays. However, Instapage truly leads the pack, with its commitment to fast-loading pages that are crucial for maximizing user engagement. By ensuring that pages are fully optimized for speed, Instapage dramatically enhances user experience—helping drive conversions and cultivating loyalty. A speedy experience translates to happy customers and decreased bounce rates, paving the way for online success. (min:200 words)

Instapage Advantages:

  1. Exceptional loading speed, ensuring minimal waiting time for visitors
  2. Robust optimization features for maximum performance
  3. Reliable uptime guarantees that keep your pages accessible
  4. Integrates seamlessly with various marketing and analytics tools

Volusion Advantages:

  1. Strong performance metrics with eCommerce focus
  2. Efficient infrastructure that supports reliable loading times
  3. Integrated tools designed specifically for online retail

Pagewiz Advantages:

  1. Lightweight templates ideal for rapid loading
  2. User-friendly interface that favors speed and performance
  3. Quick deployment options for easy campaign launches
  4. Customizable features that support fast user interactions

After analyzing the speed and performance of each platform, it's evident that while all three builders perform admirably, Instapage stands out as the best in session performance and loading speed. Choosing the fastest and most reliable option is crucial for seizing user attention and ensuring their experience remains optimal, leading to potential conversions and sustained brand loyalty.

Round Three - Usability: Effortless Learning Experience

Usability is an essential aspect to consider as it can significantly affect your team's efficiency and learning curve. Every platform brings its unique flair to the table, ensuring that marketers, regardless of their skills, feel supported. Instapage impresses with a clean, easy-to-navigate interface, enabling users to create beautiful landing pages with minimal fuss. The extensive documentation and tutorials provided enhance the onboarding experience, reducing any initial hesitation that newcomers might face. Volusion takes pride in its intuitive design, specifically targeted towards eCommerce users, simplifying the process of creating product-centric landing pages. Pagewiz, with its drag-and-drop simplicity, encourages users to dive in without hesitation, making the journey seamless. Each platform caters to various expertise levels, fostering growth and expertise among users. Yet, Instapage's additional emphasis on customization and flexibility earns it top marks, guiding users towards becoming successful marketers quickly. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Customer Support: Your Helping Hand in Times of Need

Imagine each support team as a devoted sidekick, ready to come to your rescue whenever challenges arise. Instapage provides exceptional customer support through live chat, email, and an extensive knowledge base filled with helpful resources. This multi-channel assistance ensures users receive help swiftly and effectively, improving overall user satisfaction. Volusion also offers solid support options, with phone assistance and a dedicated team geared toward eCommerce-related inquiries. The presence of community forums can enhance user experience, providing a collaborative environment for troubleshooting and learning from others. Pagewiz, while offering solid support through chat and emails, places a stronger emphasis on community engagement via forums that allow users to share tips and insights. No matter which platform you choose, accessible customer support can be crucial for navigating any obstacles encountered along the way. (min:200 words, add the small paragraphs in this paragraph.)

Final Round - Pricing and Value Analysis: Which Platform Wins?

Budget considerations play a vital role when selecting the right landing page builder for your business. Each platform has distinctly structured pricing plans reflecting the features available. Instapage offers flexible tiers designed to suit various business sizes, emphasizing the potential return on investment for marketers aiming to drive conversions higher. Volusion’s pricing revolves around its eCommerce capabilities, promoting accessible packages for online businesses. Meanwhile, Pagewiz presents competitive pricing tailored to marketing professionals, making it an attractive option for freelancers and agencies alike. Users should weigh features against costs to determine which platform aligns best with their long-term strategies. Exploring trial periods and demos can provide valuable insights before committing. Briefing up this pricing overview, it's evident that the best choice will rely solely on individual business goals and budgetary constraints.

In conclusion, while each of these platforms holds unique strengths within the realm of landing page builders, Instapage outshines the competition with its versatility, performance enhancements, and unparalleled customization options. Ultimately, your choice should hinge on the specific requirements and aspirations guiding your marketing campaigns. Whether you value robust features, user support, or attractive pricing, always remember that Instapage just might be the superhero your digital strategy desperately needs. Don't miss the chance to explore its full potential with a free trial or demo, allowing you to witness its impressive capabilities firsthand. (min:200 words)

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