How Volusion vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Volusion and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Volusion vs. Gravity Forms – The Ultimate Showdown
Choosing a landing page builder can feel like assembling the perfect team of superheroes for your marketing efforts. Each contender brings unique powers to the table, ready to tackle the villains of low conversion rates and unengaging user experiences. In this epic face-off, we're diving deep into the strengths and weaknesses of Instapage, Volusion, and Gravity Forms. Readers will discover how Instapage empowers marketers by reducing costs while enhancing conversion rates. We'll also explore how each platform fosters relevant landing page experiences, ultimately building brand trust and customer loyalty. So grab your cape, and let’s embark on this journey through the digital arena, as we dissect these three platforms and reveal which one might just be the sidekick you have been searching for.
Meet the Contenders: Instapage, Volusion, and Gravity Forms
Step into the ring as we introduce our three powerful contenders. Instapage, famed for its exceptional landing page capabilities, is like the marketing strategist in your superhero team, always ready to adapt and respond to market needs. Volusion, on the other hand, shines in the eCommerce realm, offering comprehensive online store functionalities designed to boost sales through tailored landing pages. Lastly, we have Gravity Forms, a robust form builder that's gained popularity for its ease of use and integration options, serving as a versatile tool for capturing leads effectively. Each of these platforms has garnered a dedicated following, which speaks volumes about their capabilities, but they all offer unique advantages that cater to different needs. As we progress through the rounds, we will dissect what makes them distinct and help you identify which is best suited for your specific marketing goals.
Round One - Feature Showdown: What Do They Offer?
Template Diversity and User Friendliness
Now, let's explore the feature sets of these contenders, specifically focusing on their template offerings and overall user experience. Volusion stands out with an array of website and landing page templates designed for eCommerce, catering particularly to users with retail needs. While Volusion's default templates may appear somewhat dated, recent updates have introduced fresh designs that appeal to modern aesthetics. However, users may find the customization options limited, which can impact creativity. Gravity Forms offers customizable forms that can be integrated within WordPress sites, making it a great choice for those already familiar with WordPress frameworks. However, it lacks standalone templates for landing pages, which could limit marketers looking to enhance their campaigns significantly. On the other hand, Instapage shines with its extensive library of high-converting landing page templates, amplified by a user-friendly drag-and-drop editor that allows for real-time customization. This ensures marketers can create unique, tailored experiences that resonate with specific audiences quickly.
Instapage: The Conversion Champion
When it comes to customization and conversion optimization, Instapage takes the crown. It provides advanced features such as A/B testing, heatmaps, and insights that empower marketers to fine-tune their campaigns meticulously. Instapage doesn’t just offer templates; it supplies a comprehensive platform where marketers can design landing pages that align perfectly with their objectives. The platform's intuitive design equips users with the tools necessary to capture leads, analyze performance, and maximize ROI. By allowing users to build highly relevant landing page experiences, Instapage supports marketers in boosting conversion rates while establishing brand trust and customer loyalty. It’s more than just a tool; it’s a genuine partner in success that significantly reduces marketing costs while maximizing results.
Round Two - Speed and Performance: Who Gets the Gold Star?
Like waiting for your favorite coffee order, site speed can make or break user experience. Slow-loading landing pages can deter potential customers, leaving them frustrated and moving on to competitors with more responsive sites. In today's fast-paced digital environment, users have little patience for delays, making speed optimization a crucial factor. Each platform's performance metrics will help determine which builder can deliver that caffeine shot of efficiency to capture leads effectively.
Instapage Advantages:
- Utilizes a global network of data centers ensuring quick load times.
- Optimized for mobile responsiveness, catering to a growing mobile audience.
- Built-in tools for performance monitoring to track page speed.
- Customizable caching options to enhance user experience.
Volusion Advantages:
- Offers integrated hosting solutions for streamlined performance.
- Supports mobile optimization as part of its eCommerce package.
- Includes an analytics suite for tracking site performance.
Gravity Forms Advantages:
- Leverages WordPress infrastructure for speedy form submissions.
- Integrates seamlessly with other optimization plugins to enhance performance.
- Allows for conditional logic in forms, making them efficient and user-friendly.
In conclusion, speed and performance shine as critical aspects of landing page builders. Instapage clearly leads the pack, offering remarkable load times and optimizations tailored for conversion. While Volusion and Gravity Forms present commendable advantages in their own rights, Instapage takes the spotlight for its unwavering commitment to performance. Marketers should prioritize speed, as it can significantly impact conversion rates, making Instapage the top contender to consider for a high-performing landing page experience.
Round Three - User Experience and Learning Curve
Navigating a landing page builder shouldn’t feel like deciphering an ancient language; it should be a welcoming entrance into the world of digital marketing. Instapage is renowned for its intuitive interface, making it an excellent choice for beginners while still catering to seasoned professionals ready to unlock advanced features. Users can easily familiarize themselves with the platform’s functionalities without feeling overwhelmed. In contrast, Volusion may present a steeper learning curve—particularly for those new to eCommerce—thanks to its comprehensive feature set, which includes everything from sales tools to inventory management. Gravity Forms, while straightforward for form building, might require some technical knowledge for more complex integrations and setups, representing a niche learning curve within the broader spectrum of landing page creation.
Round Four - Customer Support: Who’s Got Your Back?
Great customer support is akin to having a loyal sidekick—always ready to swoop in and assist when challenges arise. Instapage offers a robust support structure, including live chat, email support, and an extensive knowledge base filled with tutorials and tips. This ensures users quickly find answers to their queries and stay productive. Volusion excels with its proactive customer service approach, providing personalized consultations for users navigating their platform. They also offer live chat, email support, and a plethora of resources in their learning center. Gravity Forms provides a supportive community forum alongside standard email support, allowing users to connect and share solutions while enhancing their expertise.
Round Five - Pricing and Plans: The Best Bang for Your Buck
When analyzing the pricing structures, it's essential to evaluate what makes sense in relation to the provided features and services. Instapage adopts a subscription model, offering varying plans that cater to different organizational needs and the volume of page creations. This flexibility allows marketers to choose a level that aligns with their goals without stretching their budgets too thin. Volusion's pricing model reflects its extensive eCommerce offerings, which can become expensive as additional features are added, making it crucial for users to assess their actual needs carefully. Gravity Forms operates on a one-time payment model, with different pricing tiers based on the number of features needed. This approach may appeal to those who dislike subscription fees but requires potential users to consider their long-term needs for growth.
In conclusion, all three platforms have their distinct advantages worth exploring, and the best choice hinges on individual goals and organizational requirements. Whether emphasizing feature richness, speed, or pricing, each platform has strengths that could suit various marketers. Instapage stands out for those prioritizing conversions and ease of use, while Volusion and Gravity Forms have specific offerings that may align with eCommerce or form-building needs. Don’t forget to explore Instapage with its free trial option to experience firsthand how it empowers marketers to reduce costs, grow conversions, and create vibrant landing page experiences that foster trust and loyalty.
