How Volusion vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Volusion and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Volusion vs. Divi Builder – Battle of the Landing Page Giants
Choosing the right landing page builder is akin to assembling a superhero team for your marketing strategy. Each contender carries unique powers, ready to save the day—or at least your conversion rates. In this lively showdown, we will compare three leading players: Instapage, Volusion, and Divi Builder. Prepare yourself for an insightful jaunt through features, validations, and more to ultimately reveal which of these tools can best empower marketers in reducing costs while growing conversions. Whether you need speed, creativity, or regulatory compliance, understanding these platforms is crucial, just like understanding your superheroes' abilities. We know that in the world of digital marketing, every second, feature, and function counts; thus, it is imperative to pick the right sidekick to bolster your landing pages and enhance user experiences. Instapage stands out with its ability to deliver tailored landing page experiences that boost brand trust and customer loyalty, making it a powerful asset in the marketer's toolbox.
Introducing Our Contenders: The Titans of Landing Page Creation
In the left corner, we have Instapage, known for its incredible customization abilities and powerful analytics that allow marketers to perform A/B testing with ease. This platform shines particularly when linking landing pages to existing campaigns, integrating seamless workflows that enhance usability. Over in the right corner, is Volusion. A powerhouse branded as an all-in-one e-commerce solution, Volusion has the added benefit of also managing a complete online store, making it convenient for businesses focused on online sales. Lastly, we have Divi Builder, the versatile contender beloved by web designers for its rich templates and drag-and-drop capabilities. Each platform appeals to different user segments, giving marketers the chance to find the solution that feels just right for their unique demands. While they share the common goal of improving conversions, their feature sets cater to varying preferences, ensuring there’s a perfect fit for everyone – whether you’re a seasoned pro or a beginner looking to craft your perfect landing page experience.
Round One: Feature Showdown – Who Offers the Best?
Template Variety and User-Simplicity in Focus
When we turn the spotlight on features, it immediately becomes clear that variety matters significantly. Instapage offers users a library of over 500 customizable templates designed to cater to various industries, adjusting seamlessly to align with established branding. Users appreciate the simplicity of the drag-and-drop interface that allows for effortless customization of each element on their pages. Volusion, while primarily an e-commerce platform, provides several beautiful landing page templates that can be tailored to product pages, but it lacks the diversity found in Instapage's offerings. On the other hand, Divi Builder shines with its unique, fully responsive templates and flexibility, making it an excellent choice for hands-on users keen on intricate designs. However, the learning curve can be slightly steeper than Instapage thanks to its extensive options. In a nutshell, while Instapage holds the upper hand in robust customization tailored specifically for landing pages, Divi Builder’s visual options cater well to the designer community.
Instapage: The Ultimate Companion for Conversion and Customization
Instapage elevates the landing page design experience with features that prioritize optimization and conversion. With tools such as heatmaps, comprehensive A/B testing, and detailed analytics, Instapage provides insights that empower marketers to adjust their strategies quickly based on user interactions. This makes it not merely a tool, but a reliable partner in success. Its dedicated focus on reducing costs through thoughtful experimentation allows marketers to continuously enhance performance, ensuring every cent invested returns value via increased conversions. The capability to create relevant landing page experiences translates to higher brand trust and customer loyalty. When it comes to landing page optimization, Instapage undeniably sets the benchmark, establishing itself as a foundational element in any successful marketing strategy.
Round Two: Speed and Performance Assessment
In the second round, we consider speed and performance, vital factors that send first impressions skyrocketing or plummeting. Fast loading times can substantially improve user experience, preventing potential users from bouncing away like bees to blooming flowers. Just like waiting in line at a café when you’re really craving your morning coffee, slow websites can sour the experience. Each platform has varying performance capabilities that directly impact user engagement. Their loading speeds can significantly influence whether visitors stick around to learn more or leave before being able to engage with quality content that could serve them well.
Instapage Advantages in Speed and Performance:
- Extremely fast loading times due to optimized infrastructure and intelligent caching.
- Pre-designed templates are lightweight, ensuring quick retrieval.
- Minified scripts and optimized images enhance overall site performance.
- Advanced integrations allow for smarter traffic distribution during peak hours.
Volusion Advantages in Speed and Performance:
- Integrates server-side optimizations for e-commerce functionalities.
- Offers built-in CDN support for quicker content delivery.
- Maintains solid uptime levels, essential for e-commerce transactions.
Divi Builder Advantages in Speed and Performance:
- Capable of creating lightweight designs that improve loading times.
- Built and optimized to deliver front-end performance based on user engagement needs.
- Allows customization of CSS, reducing extra load times.
All three platforms have strengths tied to speed and performance. Nevertheless, Instapage edges ahead by providing optimized functionalities designed specifically for high conversion rates. Its smart setup guarantees a responsive experience, meaning it not only performs but excels in environments demanding fast solutions.
Round Three: Usability and Learning Experience
Exploring usability is crucial, particularly when onboarding new users. All three contenders strive to create welcoming environments for beginners, mixing helpful tutorials and support tools to ease the transition. Instapage presents a user-friendly interface designed to get users up and running quickly while providing substantial resources for those eager for more advanced strategies. Volusion, while primarily focused on e-commerce, also equips users with step-by-step guides. Divi Builder, however, while versatile, might initially overwhelm newcomers with its myriad options. Yet, once users become accustomed, it rewards them with powerful design capabilities. With a supportive vibe that traverses all three platforms, users at any skill level are bound to discover useful tips, tricks, and strategies that elevate their landing page proficiency.
Round Four: Customer Support Companions
Customer support acts as the ultimate sidekick, ready to assist whenever necessity arises. Instapage aptly extends support through live chat, email, and an extensive knowledge base—committing to ensuring that users find solutions to any issues promptly. Volusion rounds out the experience with 24/7 support options while promoting their community forums for shared experiences. Divi Builder, similarly, takes a community-focused approach but does incorporate dedicated support channels as well. Each platform demonstrates a focus on connection, aiming to provide speedy answers and solutions that empower users to advance their marketing campaigns efficiently.
Round Five: Pricing Strategies – Value for Investment
Dissecting the pricing strategies reveals a significant discussion point across all contenders. Instapage operates under a straightforward subscription model with various tiers based on features, offering clear value for marketers looking to optimize landing pages successfully. Volusion offers several pricing packages intended for e-commerce businesses with built-in features, yet users can find the costs ramp up with added functionalities. Divi Builder, however, presents a distinct lifetime pricing structure, giving users ongoing access to updates after their initial investment. From a value perspective, users should align their platform selections with their business goals, as the optimal choice varies based on individual needs.
In conclusion, this comparison of three strong contenders—Instapage, Volusion, and Divi Builder—has illustrated unique strengths and weaknesses. Each platform provides valuable features; however, Instapage emerges as a powerful tool ideal for marketers focused on conversions and performance optimization. In determining the best fit for readers, it’s essential to reflect on specific requirements such as design flexibility or desired support channels. To truly experience the potency of Instapage, consider taking advantage of its free trials or demos to see firsthand how it can shape your landing page strategy.
