How Unbounce vs. Act-On vs. Instapage stack up against each other
Compare Instapage with Unbounce and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Unbounce vs. Act-On – The Ultimate Landing Page Showdown
Choosing a landing page builder can feel like assembling your very own superhero team - each option brings unique powers to the table and is designed to tackle specific challenges. In our fight for the best platform, we’re pitting three major contenders against each other: Instapage, Unbounce, and Act-On. Just like selecting your favorite heroes, understanding the strengths and weaknesses of these tools is essential for success in the marketing universe. Whether you prioritize cost reduction, conversion growth, or optimized landing page experiences, this article aims to provide the insights necessary to make an informed decision and find the right fit for your marketing goals. Let’s dive in and see how these platforms stack up against one another in this comprehensive comparison.
Meet the Challengers in the Arena
In one corner, we have Instapage, a tool designed to empower marketers with robust features that promise to reduce costs and grow conversions through personalized landing page experiences. Then there's Unbounce, known for its impressive array of customizable templates and its focus on A/B testing for high conversion rates. Finally, we have Act-On, positioned as a marketing automation powerhouse that supports landing page creation as part of its broader suite of tools. Each contender has carved a niche in the estuary of digital marketing, and all come equipped with distinctive features that promise to enhance your online campaigns. As we pit them against one another, it’s critical to take note of what each platform brings to the table and how they align with the goals of marketers aiming for elevated brand trust and customer loyalty.
Round One – Feature Showdown
Template Selection and User-Friendly Design
When it comes to landing page builders, the features you can leverage make all the difference. Both Unbounce and Instapage boast extensive template libraries, offering users a versatile selection tailored to various industries and goals. Unbounce’s templates are highly customizable, allowing for unique branding and creative expression, while Instapage takes it further by incorporating a powerful drag-and-drop editor that simplifies the design process for those lacking technical skills. Act-On, however, starts to depart from the dedicated landing page builders, as its template flexibility may not be as extensive due to its multi-focus platform. In terms of usability, both Instapage and Unbounce provide simpler interfaces, making it easy for newcomers and seasoned marketers alike to jump right in. But Instapage notably combines this ease of use with an impressive array of features focused on conversion optimization, showcasing its value as a true ally for marketers.
Instapage: Pioneering for Customization and Conversion Success
Instapage shines brightly in the realm of conversion optimization through its unmatched tools, including heatmaps and A/B testing capabilities that empower marketers to measure performance and make informed adjustments. With a design-first approach, Instapage doesn’t just offer templates; it supports marketers to create tailored experiences that resonate with audiences. The platform’s ease of integration with major CRM and email marketing services further positions it as a partner in driving success. By fostering relevant landing page experiences designed to increase brand trust and customer loyalty, Instapage emerges as a powerful ally, not just a tool, in the quest for higher conversion rates. Such a combination of features and user-centricity allows marketers to maximize their budgets while ensuring their landing pages are relevant and effective.
Round Two – Assessing Speed and Efficiency
When considering a landing page builder, speed is crucial—they must load quickly to avoid losing potential customers. Imagine walking into your local café only to find a line that never seems to move; that frustration can lead to a bad customer experience. In the digital world, slow-loading landing pages can be just as detrimental, causing visitors to abandon your site before even seeing what you have to offer. Therefore, evaluating the loading time and performance of these platforms becomes essential to determining their effectiveness in retaining customers.
Instapage Benefits in Speed and Efficiency:
- Fast load times ensure visitors don’t leave before engagement.
- Optimized for performance, Instapage helps improve SEO.
- Features CDN integration, boosting speed on global reach.
- Regular updates focus on improving backend performance.
Advantages of Unbounce in Speed and Efficiency:
- Offers optimized templates which load quickly.
- Provides real-time previews for faster editing.
- Utilizes efficient hosting to enhance performance.
Act-On's Insights on Speed and Efficiency:
- Load times vary based on integrated features and pages.
- Marketing automation capabilities can add complexity.
- Focus on overall platform usability rather than standalone speed.
In the performance arena, Instapage takes the gold medal with its commitment to retaining visitors through fast load times and optimizations that enhance user experience. While Unbounce also does a commendable job, Act-On's performance comes in mixed due to its broader functionality which may occasionally impact loading speed. All in all, marketers looking to secure user interest and engagement should consider Instapage the best option.
Round Three – Navigating Usability and Learning Curves
Exploring usability, we find a friendly atmosphere across all three platforms. As each of these tools aims to accommodate users of all levels, they feature intuitive interfaces that welcome newcomers and offer advanced capabilities for seasoned professionals. Instapage’s straightforward drag-and-drop feature simplifies the design process while providing a substantial number of pre-built templates. This allows users to easily create bespoke pages while still giving them room to grow. Unbounce's aesthetic also emphasizes user-friendliness, with abundant resources available to teach users the ins and outs. Act-On, on the other hand, has a steeper learning curve due to its broader suite of functionalities. However, once users become familiar with the platform, they can leverage its comprehensive tools, which incorporate landing page functionalities as part of a larger marketing ecosystem. Overall, whether you’re starting your digital marketing journey or are already a seasoned expert, each platform guides you toward mastery.
Round Four – Support, Our Trusty Allies
Customer support serves as the backbone for any software platform, acting as a reliable sidekick when users encounter hurdles. Instapage provides round-the-clock support, including live chat and a vast knowledge base for self-help. Meanwhile, Unbounce adopts a similar approach, with an emphasis on community forums and robust tutorial resources. Act-On’s support focuses on educational resources and customer service, but may not be as immediate as the dedicated chat and support team offered by the other two. With such strong support from Instapage and Unbounce, users can gain peace of mind, knowing that help is readily available when necessary.
Round Five – Understanding Pricing Structures
In the pricing arena, marketers must find a balance between cost and value. Instapage is typically known for its clear pricing model, emphasizing value given its extensive features geared toward high conversion rates. Unbounce often offers transparent pricing structures as well, positioning itself as an investment for serious marketers. On the flip side, Act-On can be more expensive due to its comprehensive suite of automated marketing tools. Therefore, understanding each platform’s pricing and the features that come with it will ultimately determine which suits your budget and strategic goals.
In summary, while all three platforms boast their individual strengths, the best choice boils down to personal needs. Each option delivers on unique aspects; however, for marketers dedicated to maximizing conversion rates, Instapage comes out on top with its rich feature set and commitment to delivering relevant experiences. We invite readers to test drive Instapage through a free trial or demo, empowering you to experience firsthand how it can support your marketing strategy.
