How Typeform vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with Typeform and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Typeform vs. Strikingly – Uncovering the Best Landing Page Builder
Choosing a landing page builder can feel like a quest to find the mightiest hero in the digital universe. Just as different superheroes possess unique powers, different platforms offer distinct advantages tailored to your marketing strategy. In this ultimate showdown, we will scrutinize three formidable contenders: Instapage, Typeform, and Strikingly. Our narrative will not merely be about features and capabilities; it is about discovering which platform becomes your trusted ally in creating high-converting landing pages. With engaging comparisons and insights, we aim to provide an enjoyable and informative experience that helps you choose the right tool to uplift your business. Prepare yourself for a friendly rivalry, as we dive deep into the nuances that distinguish these platforms, allowing you to make an empowered decision. Stay tuned for comprehensive assessments that promise to be both enlightening and interesting, making the selection process less daunting and more exciting for every marketer.
Meet the Competitors: The Titans of Landing Page Building
Your champions in the arena today are Instapage, Typeform, and Strikingly – all heralded for their unique approaches to landing page creation. Instapage stands out with its reputation for optimizing conversion rates, making it a favorite among marketers looking to refine their strategies. It is designed specifically to empower marketers by reducing costs and enhancing conversions through personalized landing page experiences that bolster brand trust and customer loyalty. Typeform, on the other hand, has earned its stripes by creating visually appealing forms and surveys that engage users interactively, making data collection a breeze. Strikingly is known for its simplicity and user-friendly design, catering to those who seek a swift and straightforward page-building experience. This trio of platforms brings a unique flavor to the table, making it vital to assess their capabilities across different criteria to help you determine which best fits your needs and style.
Round One: Feature Showdown – Template Design and User Experience
Template Selection and User Engagement
In the world of landing pages, the variety of templates and ease of use can set the tone for success. Typeform excels with extremely interactive templates that prioritize user experience and engagement, making it perfect for surveys and feedback. Users can easily customize forms to match their brand identity, but the scope is somewhat limited when it comes to standalone landing pages. Strikingly boasts a collection of beautifully designed templates that enable users to create simple yet effective one-page websites. However, the range of customizable features may leave power users wanting more depth in design options. Conversely, Instapage offers a rich library of templates optimized explicitly for conversion and extensive customization capabilities. Marketers have the flexibility to adjust every detail of their pages, ensuring that they meet their brand standards while enhancing user experience. This focus on customization and conversion optimization makes Instapage a powerful candidate for marketers aiming to achieve specific goals.
Instapage: Your Partner in Customization and Conversion Increase
When we spotlight Instapage, we discover an unparalleled tool focused on helping marketers excel in conversion optimization. With features such as real-time collaboration, A/B testing, and a plethora of pre-designed templates, Instapage assures users that customization comes with ease. This tool allows for quick experimentation, enabling marketers to refine their pages based on real user data, which leads to increased conversion rates. The versatile drag-and-drop editor makes it simple for both novices and experts to design stunning landing pages tailored for their audience. What truly sets Instapage apart is its commitment to delivering relevant landing page experiences, ultimately building brand trust and loyalty, resulting in higher conversions. By investing in this platform, marketers can substantially improve their efforts, ensuring that their hard work translates into tangible results.
Round Two: The Speed Factor – Can They Keep Up?
Let's face it: in the fast-paced digital landscape, speed is king. Whether scrolling through social media or waiting for a landing page to load, users have little patience for delays. You could compare this frustration to waiting in line at an a popular coffee shop; everyone loves a great brew, but nobody enjoys standing idle for too long. Today's online users have high expectations and will quickly abandon slow-loading pages. As we examine speed and performance across our competitors, one must consider loading times and overall functionality to make an informed choice. In this round, each platform has its strengths, and we will uncover how they measure up to the demands of the modern user.
Instapage Benefits Related to Speed
- Top-notch page loading times that enhance user experience.
- Optimized for high traffic to prevent slowdowns during peak periods.
- Content delivery networks (CDNs) to bolster performance.
- Responsive design that ensures smooth mobile loading.
Typeform Benefits Related to Speed
- Fast-loading surveys and forms with engaging animations.
- Minimal loading times for a seamless user experience.
- Optimized for mobile devices, ensuring efficiency on-the-go.
Strikingly Benefits Related to Speed
- User-friendly interface designed for quick setup and immediate speed.
- Efficient page response times critical for single-page formats.
- Automatic optimization for mobile devices to ensure performance.
After evaluating the speed and performance claims of our contenders, it appears that Instapage consistently performs at the forefront, particularly for marketers focusing on high-traffic campaigns. With its rapid loading speeds and easy functionality under heavy loads, Instapage stands strong as the premier choice in this regard. Typeform and Strikingly both offer decent performance but may not match the extensive traffic requirements that some marketing campaigns demand. The consensus is clear: Instapage takes the lead in speed and performance, crucial for maximizing user engagement and, consequently, conversion rates.
Round Three: Navigating the Usability Waters
Usability is a critical factor when exploring landing page builders, as not all marketers are tech-savvy. Each platform approaches usability from a different angle, catering to varying experience levels. Instapage offers a friendly onboarding process complemented by helpful resources, ensuring that users of all backgrounds can create effective landing pages. Tutorials and guides abound to assist newcomers while leaving advanced features available for seasoned experts to explore. Typeform, with its interactive interface, welcomes users looking to build engaging surveys but could leave traditional marketers wanting more when it comes to direct landing pages. Strikingly stands out for its straightforward use; however, its limitations on customization can be slightly restrictive for advanced users. Despite these nuances, every platform does well in supporting users on their journey, ensuring that whichever you choose, there is a welcoming environment designed to facilitate growth.
Round Four: Support Services – Your Reliable Sidekicks
When the unexpected occurs, having reliable customer support can truly make a difference in your experience with a platform. Imagine each service’s support channels as loyal sidekicks, swooping in to assist you when challenges arise. Instapage offers a comprehensive support system, including live chat and email options, along with a vast knowledge base filled with articles and tutorials. Typeform provides quick assistance through email and an active community forum, where users can share insights and solutions. On the other hand, Strikingly hosts an accessible support team, ensuring that users can reach out via email or chat, although the depth of resources might not match the others. Regardless of your choice, rest assured that all three platforms are committed to their users’ success, making sure help is available when needed.
Round Five: Cost and Value – Finding the Best Option
Let's dissect the pricing structures to determine which platform provides the best bang for your buck. Instapage offers various tiers that cater to different needs, allowing users to choose based on features essential for their campaigns. Although it might appear pricier, the robust tools and the potential returns through conversion rates position it as a worthwhile investment. Typeform involves a more flexible pricing schema, which appeals to small businesses and those who prioritize interaction. Strikingly offers an intriguing alternative focusing on affordability, but the sacrifices in features could require additional investment elsewhere. Evaluating which option aligns with your budget and marketing goals is vital in making a sound decision, as the right choice can significantly influence your success.
In conclusion, while every platform boasts its unique strengths, the best choice ultimately hinges on your individual needs, preferences, and objectives. Each solution varies in features, usability, support, and cost, emphasizing the importance of considering what aspects matter most to you as a marketer. As you weigh your options, do not forget that Instapage, with its proven track record of optimizing conversions and building brand trust, offers incredible potential for marketers. Why not try Instapage out today with a free trial or demo? It might just be the tool you need to unlock your marketing success.