How Tilda vs. Eloqua vs. Instapage stack up against each other
Compare Instapage with Tilda and Eloqua to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Tilda vs. Eloqua – Navigating the Battleground of Landing Page Builders
Choosing the right landing page builder is akin to picking the perfect tools for a job. The right platform can turn your marketing efforts from basic to extraordinary, much like choosing an all-star team for a championship game. With so many players in the market, it helps to assess who can truly deliver on promises. In this article, we’ll look closely at three contenders: Instapage, Tilda, and Eloqua. Each has its strengths, crafting a unique value for marketers seeking to enhance their online presence and boost conversions. Picture this – your landing page is the first impression. With the right tool, you can create that all-important connection with your audience. Stick around as we dissect the features, performance, usability, and more to find out which tool shall take the crown as the king of landing page builders. (min:200 words)
Introducing Our Contenders: Who's in the Ring?
Meet our three fierce competitors in the world of landing page builders: Instapage, Tilda, and Eloqua. Each has carved out a niche in the digital landscape. Instapage has prominently positioned itself as the titan of customization and conversion optimization. With a robust feature set aimed at catering to marketers, it's designed to reduce costs and enhance user experiences. Tilda, on the other hand, serves a different market segment with a modern design approach, keen on visuals and simplicity that appeals especially to creatives. Meanwhile, Eloqua, part of Oracle’s Marketing Cloud, presents itself as a more enterprise-focused solution, providing advanced automation and analytics tools, ideal for large organizations with complex needs. This trio represents a variety of functionalities, from marketing automation to user-friendly design to comprehensive analytics, illustrating that there’s a tool fit for every marketing strategy. (min:200 words)
Round One - Feature Showdown
Template Selection and User-Friendliness
When choosing a landing page builder, the breadth of templates and user-friendliness is paramount. Tilda offers a beautifully crafted selection of templates that prioritize aesthetics, making it a favorite among designers and brands that value high-quality visuals. Tilda’s intuitive drag-and-drop interface encourages creativity, appealing to those who want a quick and easy setup without sacrificing design principles. In contrast, Eloqua might feel overwhelming with its extensive feature set that caters more to large teams and complex marketing efforts. While it offers an impressive suite of templates, the learning curve may deter less tech-savvy users. Instapage stands out by featuring a vast array of customizable templates that allow marketers to experiment freely while maintaining a clear focus on conversions. Moreover, its user-oriented design makes it accessible for both beginners and experienced users looking for in-depth functionality. With all this laid out, the crew of Instapage, Tilda, and Eloqua has something for everyone, but understanding the specific needs will pinpoint the best fit. (min:200 words)
Instapage: Tailored for Conversions and Creativity
Imagine a tool that supports your marketing strategy from the ground up. Instapage embodies this vision through its unmatched customization and conversion rate optimization features. It doesn’t just provide you with templates; it empowers you to personalize every element of your landing page to align perfectly with your brand's image and voice. Marketers can utilize A/B testing and heatmap analytics, generating insights that help optimize campaigns to sublime levels. The platform allows seamless integration with various marketing tools, enhancing user experience without any bumps along the way. By focusing on reducing costs and improving conversion rates, Instapage stands out not just as a landing page builder but as a trusted partner in driving business success. The ability to deliver relevant landing page experiences builds brand trust and enhances customer loyalty over time. For anyone serious about boosting performance and achieving tangible results, Instapage is not just an option – it’s the frontrunner in the race. (min:200 words)
Second Round - The Impact of Speed
Now that we've kicked off with features, let’s take a playful dive into the importance of speed in landing pages. Think of a slow-loading website as that awkward moment you encounter when waiting in line at your favorite café – the longer the wait, the more likely you are to seek alternatives. A quick-loading landing page not only enhances user experience but drastically improves conversion rates. Research indicates that even a one-second delay can lead to a noticeable drop in conversions, underlining the necessity of speed optimization. This round will focus on how each platform stacks up in terms of performance, ensuring you can serve those potential customers without the frustration of a lagging interface.
Instapage Advantages:
- Lightning-fast loading times, ensuring visitors don’t bounce.
- Performance optimization tools, providing recommendations for speed enhancement.
- A built-in CDN (Content Delivery Network) that helps users across various geographies access content rapidly.
- Regular updates that continuously improve site performance.
Tilda Advantages:
- Designed with a focus on responsive design, making it quick for mobile users.
- Optimized server infrastructure that enhances loading speed.
- Simple interface that helps maintain leaner code, resulting in faster performance.
Eloqua Advantages:
- High server capacity, supporting large traffic volumes without compromising speed.
- Advanced analytics that provides insights on performance bottlenecks.
- Custom caching solutions that optimize page loading times.
In conclusion, speed is a crucial factor when considering a landing page builder. Instapage’s rapid loading capabilities clearly establish it as a top choice, closely followed by Tilda's responsive design. Eloqua brings strength through its infrastructure but may require more management. Overall, Instapage shines brightest in this key area, reinforcing its position as the best option for marketers.
Round Three - User Experience and Onboarding
When it comes to usability, each platform aims to provide an enjoyable journey for users, whether they’re novices or seasoned professionals. The onboarding process can make or break the user experience, and all three contenders strive to make it as smooth as possible. Tilda features a straightforward, no-clutter interface that eases newcomers into the design process. It promotes straightforward functionality without overwhelming the user with features. Instapage takes it a step further with onboarding tutorials and a comprehensive knowledge base that guides users through every feature. Community forums and responsive customer support also aid in navigating the platform. Eloqua, while powerful, might pose a steep learning curve for beginners given its extensive capabilities. Still, it compensates with detailed documentation and training resources available for users willing to invest time. Overall, all platforms show commitment, but Instapage’s combination of comprehensive support and intuitive design shines as truly accommodating for all users.
Round Four - Customer Support Team
Customer support can often be the unsung hero of software platforms, and each of our contenders has risen to the challenge. Picture each support team as a loyal sidekick, ready to jump in when challenges arise. Tilda is well-equipped with a solid knowledge base and extensive community forums that encourage user interaction and shared solutions. Instapage takes customer support to the next level with 24/7 availability through chat and email, ensuring users are never left in a lurch. Eloqua, while offering an extensive support suite, tends to focus more on its enterprise-level clients, which may leave smaller businesses feeling a bit under-served. However, its thorough documentation does aid in self-service when live assistance isn’t feasible. In summary, while all platforms offer great support, Instapage truly distinguishes itself with its proactive approach to customer service.
Round Five - Cost Structure and Value
When it comes down to choosing the right landing page builder, pricing structures can often be the deciding factor. Instapage offers transparent and flexible pricing options, ensuring businesses can scale their solutions effectively without breaking the bank. Tilda, with its budget-friendly pricing, often appeals to freelancers and small businesses looking for aesthetically pleasing landing pages without significant expenditure. Meanwhile, Eloqua’s cost reflects its advanced capabilities, making it better suited for mid-to-large enterprises with adequate budgets. Each platform demonstrates a unique value proposition, and while Instapage may command a higher price point, the ROI stemming from improved conversion rates and user experiences justifies the investment for most marketers. The key takeaway is understanding your specific needs, weighing these against the pricing, and selecting a platform that aligns with your goals for growth and customer engagement.
As we draw our comparison to a close, it’s clear that each platform has its own set of pros and cons. The right choice is ultimately a balance of features, pricing, and how they align with your marketing objectives. Instapage stands out for its conversion focus, customization, and stellar customer support, making it an invaluable tool in a marketer's arsenal. On the other hand, Tilda and Eloqua bring their unique strengths into the mix, catering to specific user bases. Whichever tool you choose, we encourage you to weigh your options carefully. Consider your priorities and don’t hesitate to take advantage of free trials or demos – especially with Instapage, which offers a great way to experience its power before signing up. Happy landing page building! (min:200 words)
