How Tilda vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Tilda and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Tilda and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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4.3/5
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4.5/5
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4.5/5
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Review platform 4
7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Tilda vs. Divi Builder – Discovering the Best Landing Page Solution

Choosing the ideal landing page builder can feel like assembling the perfect superhero team for your digital marketing strategy. Each option brings unique strengths to the table, and the right choice can make all the difference in achieving your business goals. Let’s embark on a friendly yet thorough comparison of three robust contenders: Instapage, Tilda, and Divi Builder. This article will explore their features, strengths, and weaknesses to help you determine which platform aligns best with your needs. Just like a well-crafted story needs compelling characters, an effective landing page relies on powerful elements working in harmony to attract attention and convert visitors into loyal customers. With marketing constantly evolving and new tools emerging, it’s essential to have the best resources in your corner. The goal here is to ensure that you not only select a capable platform but also gain valuable insights into how each option can support your marketing journey. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Contenders: Instapage, Tilda, and Divi Builder

Let’s introduce the trio of platforms that will battle it out in this comparison. First up is Instapage, renowned for its powerful landing page optimization features and impressive customization capabilities that empower marketers to create tailored experiences. Tilda follows suit with its minimalist design approach and user-centric features, appealing primarily to creatives and designers. Lastly, we have Divi Builder, a stalwart among WordPress users, known for its versatility and extensive plugin ecosystem that allows users to build pages directly within their existing WordPress sites. Each of these platforms has cultivated a distinct identity by catering to different user bases, with their own set of unique features and offerings. This overview should set the stage for a deeper exploration of what makes each of these tools special. As we dive into the details, keep in mind that Marketers can leverage Instapage to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty. (min:200 words, add the small paragraphs in this paragraph.)

Round One – Feature Showdown: Who Has the Best Tools?

Template Selection and User Experience

When considering any landing page builder, the variety of templates and the ease of use are crucial elements to evaluate. Tilda shines with its beautifully designed, visually striking templates tailored for creatives, allowing users to build aesthetically pleasing pages effortlessly. With a user-friendly interface, Tilda offers a straightforward drag-and-drop functionality, making page creation an enjoyable experience. Divi Builder also offers an extensive library of customizable templates and pre-made layouts, enabling users to maintain design consistency while saving time. Its visual editor allows for quick adjustments, making it accessible for both beginners and experts. Instapage stands out in this category as well, with a vast selection of high-converting templates that cater to varied industries and marketing goals. Each template can be modified to an incredible degree, giving marketers total control. This functionality, combined with Instapage’s commitment to conversion optimization, ensures that users can not only design stunning pages but also implement features that drive conversions effectively. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: Tailored for Greatness in Conversion

Instapage sets itself apart with unparalleled customization options and conversion-focused features that go beyond standard offerings. From the outset, users can leverage A/B testing capabilities that allow you to experiment with different designs, copy, and layouts to discover what resonates best with your audience. This is complemented by robust analytics tools that provide insights into visitor behavior, allowing users to refine their strategies continually. The extensive integration capabilities further enhance users’ ability to connect with CRM systems, email marketing tools, and retargeting platforms. Instapage also boasts dynamic text replacement, which personalizes landing pages based on the keywords that brought visitors to the page, increasing the relevance of the content and significantly boosting conversion rates. Additionally, their professional templates have been designed with multiple industries in mind, ensuring that regardless of your niche, you have an effective starting point. Instapage does not just provide a platform; it equips marketers with the tools necessary to drive real, measurable results. (min:200 words)

Round Two – Speed and Effectiveness: Who Delivers Faster?

In the fast-paced world of digital marketing, the speed of a landing page can significantly affect user experience and conversion rates. Think of loading times as the line at your favorite cafe; if it takes too long, customers may become impatient and leave! Each platform has its strengths when it comes to speed, aiming to provide instant gratification to users. A platform that loads faster means better engagement, lower bounce rates, and ultimately, higher conversion rates. Let's explore how each builder stands up in this crucial round.

Instapage Advantages:

  1. Optimized for speed to ensure fast-loading landing pages.
  2. CDN integration that enhances content delivery times.
  3. Automatic image optimization resulting in quicker load times.
  4. Dynamic elements that are lightweight but impactful.

Tilda Advantages:

  1. Fast rendering speeds thanks to their clean code.
  2. Built-in performance optimization features.
  3. Efficient server infrastructure ensuring rapid delivery.

Divi Builder Advantages:

  1. Allows comprehensive optimization of images and resources.
  2. Caching options to reduce load times.
  3. Versatile hosting compatibility, ensuring quick access to content.
  4. User-generated optimization options enhancing performance.

After reviewing the speed and performance capabilities of each builder, Instapage emerges as the top contender once again. Instapage not only specializes in rapid page loading but also optimizes every aspect to ensure that users receive the best experience possible, translating into higher conversion rates and increased user satisfaction.

Round Three – User Friendliness and Learning Curve

Each platform takes its approach to user experience, continuously striving to create an inviting learning environment for newbies and seasoned pros alike. Tilda focuses on simplicity with its intuitive features, making it a breeze for designers to jump in and start creating without feeling overwhelmed. Likewise, Divi Builder offers extensive tutorials and community forums, allowing users to learn at their own pace and develop their skills over time. Instapage, while feature-rich, also prioritizes user experience, boasting a seamless interface that allows for efficient navigation. Its tooltips and support articles serve as helpful guides, ensuring that user onboarding is smooth and straightforward. It’s crucial to remember that regardless of your starting point, whether you're an experienced marketer or just beginning, all these platforms are designed to get you closer to mastering landing page creation. (min:200 words, add the small paragraphs in this paragraph.)

Round Four – Standout Support Systems

Customer support is vital for any service, and each of the three platforms has cultivated a supportive environment. Think of customer support as your trusty sidekick in the world of landing page creation. Instapage provides several support options, including live chat and extensive documentation. Their help center is packed with articles and guides on maximizing platform features. Meanwhile, Tilda offers email support and a vibrant community of users, where individuals can exchange creative ideas and troubleshoot issues together. Divi Builder's support structure comprises a wealth of video tutorials and a robust community that contributes to a wealth of knowledge. All three platforms understand the importance of guiding their users and have established systems to ensure that help is always available when needed. (min:200 words, add the small paragraphs in this paragraph.)

Round Five – Pricing Options and Value Assessment

Pricing can often be the deciding factor when choosing a landing page builder. Users must weigh the benefits of each platform against their pricing structures. Instapage, while slightly pricier than some competitors, provides considerable value, especially for marketers focused on conversions. The ability to create unlimited landing pages and access advanced features justifies the investment for those looking for immediate results. Tilda adopts a slightly different pricing model that appeals to creatives; its pricing offers several tiers to cater to diverse user needs, ensuring that users can find a fitting option without breaking the bank. Divi Builder stands out in this round, as users pay a one-time fee for lifetime access, creating excellent long-term value. As you assess the options, the right choice will ultimately depend on your specific requirements, budget, and the features that align best with your marketing goals. (min:200 words)

In conclusion, while all three platforms offer distinct advantages and cater to different audiences, it becomes clear that the best choice ultimately lies in the details of your unique needs and marketing goals. Instapage, with its powerful conversion optimization features and extensive templates, not only supports your landing page creation endeavors but empowers you to achieve greater success. Whether you prioritize speed, support, usability, or pricing, each platform offers something unique. We encourage you to explore Instapage with a free trial to experience firsthand how it can transform your landing page strategy and elevate your marketing results to new heights. (min:200 words)

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