How Tilda vs. Convertize vs. Instapage stack up against each other

Compare Instapage with Tilda and Convertize to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Tilda and Convertize.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Tilda vs. Convertize – The Ultimate Showdown!

Choosing a landing page builder can feel like assembling the perfect superhero team for your marketing strategy. Each platform offers unique powers, but in this epic face-off between Instapage, Tilda, and Convertize, which one will rise to the challenge? As we dissect the features, performance, usability, and pricing of these three rivals, you’ll find insights that help you select the best sidekick for your marketing endeavors. Whether you're a seasoned marketer looking for deeper functionality or a newcomer savoring the journey, this comparison is designed to show you how these platforms stack up against one another while ensuring your landing page turns visitors into loyal customers. Join us on this engaging quest to uncover the strengths of each competitor, leading to an informed decision that resonates with your goals.

Meet the Champions of the Landing Page Arena

Instapage, Tilda, and Convertize step into the ring not just as tools but as champions ready to give marketers the upper hand. Instapage is heralded for its robust features and ability to optimize conversion rates, making it a favorite among digital marketers who require versatility and power. Tilda earns its reputation with a strong emphasis on visual design, allowing users to create aesthetically pleasing landing pages without compromising functionality. Meanwhile, Convertize serves up a unique proposition with its conversion optimization techniques and A/B testing capabilities, ideal for marketers who want to fine-tune their landing pages to maximize results. Each contender brings a specialized approach to not only build landing pages but also enhance the overall customer experience and, ultimately, conversions. Understanding their unique strengths can empower you to select the right tool that aligns with your business goals.

Round One - Feature Showdown

Template Variety and User-Friendliness Compared

In the world of landing page builders, having a wide variety of templates and an intuitive interface is crucial. Tilda shines in offering visually appealing templates that cater to a diverse range of industries and business personalities, promoting creativity and differentiation. The platform’s unique block-based approach allows users to create pages effortlessly, making it user-friendly even for novices. Conversely, Convertize focuses on providing templates that are not only beautiful but also optimized for conversion. Its user interface is straightforward but comes with valuable tools for testing and improving your landing pages on the go. In comparison, Instapage stands out for its high customization capabilities and dynamic templates designed specifically for marketers. With its drag-and-drop editor and advanced features like heatmaps and tailored URLs, Instapage enables users to create personalized experiences that resonate with target audiences. Each of these platforms excels in its own right, showcasing distinct strengths that cater to varied marketing needs.

Instapage: A Powerhouse for Customization and Conversion

Instapage stakes its claim as a premier landing page solution with unrivaled customization features and conversion optimization tools. Beyond just offering a plethora of templates, Instapage empowers marketers to tailor every component of their landing page to match their campaign's goals, ensuring maximum engagement. Its sophisticated A/B testing capabilities allow users to experiment with various elements, from headlines to call-to-action buttons, so they can identify what truly drives conversions. Moreover, Instapage provides intuitive integrations with other marketing tools, driving seamless workflows throughout the entire marketing funnel. This level of functionality not only enhances the user experience but also fosters customer loyalty by delivering relevant landing page experiences that build brand trust. Instapage isn’t merely a tool; it’s a partnership that helps marketers reduce costs, grow their conversion rates, and create exceptional web experiences.

Round Two - Speed and Performance Ratings

Now, let’s dive into the speed and performance metrics of our contestants, a crucial aspect that significantly impacts user experience. Imagine waiting in line at your favorite café – a short delay can turn enthusiasm into frustration, similar to how users feel when faced with slow-loading landing pages. This layer of performance can be the difference between losing potential clients and securing conversions. Speed in landing pages is more than a luxury; it’s a necessity in today’s fast-paced digital landscape, where users expect instant gratification.

Advantages of Instapage in Terms of Speed

  1. Instapage boasts optimized servers, providing faster loading times.
  2. Built-in image optimization that enhances performance without sacrificing quality.
  3. CDN integration ensures users around the globe experience swift access.
  4. Automatic caching minimizes load times for returning visitors.

Advantages of Tilda for Speed

  1. Tilda offers a lightweight interface that enhances loading performance.
  2. Its block-based structure allows efficient content delivery.
  3. Pre-designed templates are optimized for speed without excess bloat.

Advantages of Convertize for Speed

  1. Convertize supports fast-loading custom scripts to improve performance.
  2. Automatic adaptive design optimizes responsiveness across devices.
  3. Real-time analytics help identify speed issues allowing proactive fixes.

In summarizing the speed and performance of these platforms, it’s evident that while Tilda and Convertize have their merits, Instapage leads the pack in delivering unparalleled speed and performance for effective landing pages. The swift loading capabilities ensure users remain engaged, reducing bounce rates and driving higher conversion potential across the board.

Round Three - User-Friendliness: A Closer Look

When it comes to the usability and learning curve of each platform, all three contenders strive to create welcoming environments for both newcomers and veteran marketers. Instapage’s intuitive drag-and-drop editor lays a solid foundation for beginners, while advanced users can delve into more sophisticated features without feeling overwhelmed. Tilda excels in its straightforward block-building approach, allowing users to piece together their landing pages easily, making design fun and engaging. Convertize, on the other hand, offers a streamlined user experience that focuses on conversion-focused features, guiding users toward building effective campaigns. Throughout their interactions on these platforms, users will find plenty of resources and tutorials that fortify the learning experience, allowing each person to become proficient regardless of their starting point.

Round Four - Customer Support: Who’s Got Your Back?

When faced with challenges, the support systems of landing page builders act as your loyal sidekicks, ready to assist at any moment. Instapage prides itself on comprehensive customer support, offering live chat, email assistance, and a rich knowledge base filled with resources. Their community forums often provide answers and foster a collaborative environment. Tilda similarly offers reliable email support while housing a wealth of tutorial videos and documentation for self-service assistance. Convertize emphasizes its commitment to customer success with responsive support channels including chat and email, alongside various training materials to help users fully utilize the platform. Each platform has dedicated support teams, but Instapage’s extensive resources stand out, ensuring users can receive timely help whenever needed.

Round Five - The Pricing Puzzle

In today’s market, understanding pricing structures is key to making a wise investment in software tools. Instapage typically provides competitive pricing models based on various features, allowing users to choose a plan that aligns with their marketing strategies without unnecessary excesses. Tilda also offers flexible pricing for its unique building blocks, tailoring costs to users’ needs with its pay-per-block model. Convertize’s pricing is based on its performance-driven features, giving clients various options according to their goals. While all three platforms present valuable offerings, it’s essential for marketers to assess their unique needs, aspirations, and budget when choosing the right tool for their landing page requirements. Each platform provides distinct advantages, making it crucial to align your choice with your marketing strategy to maximize returns.

In wrapping up our comparison, we see that while Tilda and Convertize are strong contenders with impressive features, Instapage consistently stands out as the best choice for marketers seeking high performance, speed, and customization. The right landing page builder ultimately depends on your specific needs and goals. By focusing on which attributes are most beneficial – whether it's speed, support, or usability – you can make an informed decision. Don’t forget to take advantage of Instapage’s free trial to experience firsthand the benefits it offers, and discover how it can help elevate your marketing strategies.

FAQs

Try the most advanced landing page platform today