How SurveyMonkey vs. SharpSpring vs. Instapage stack up against each other

Compare Instapage with SurveyMonkey and SharpSpring to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyMonkey and SharpSpring.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyMonkey vs. SharpSpring – The Ultimate Showdown

Choosing the right landing page builder can feel like assembling an all-star cast for your marketing campaign. Each tool has unique strengths and capabilities, promising to help you shine. In this comparison, we’ll explore how Instapage, SurveyMonkey, and SharpSpring stack up against one another. Instapage stands out by empowering marketers to design high-converting landing pages while reducing costs and enhancing the customer experience. Hold onto your hats as we jump into this comprehensive review that promises to be as enlightening as it is entertaining.

Meet the Competition: Instapage, SurveyMonkey, and SharpSpring

Our three competitors enter the marketing arena, each with a reputation that precedes them. Instapage is renowned for its sophisticated landing page solutions, focusing heavily on customization and conversion optimization. SurveyMonkey, primarily known for creating surveys, offers landing page features aimed at gathering responses efficiently and intuitively. Meanwhile, SharpSpring excels in marketing automation, integrating landing page functionalities within its broader suite of tools. While each platform has its unique angle, they all share a common goal: improving user engagement and conversion rates, positioning them as formidable challengers in the digital landscape.

Round One - Feature Showdown: What Do They Offer?

Template Availability and User Experience: A Close Look

In this round, we pit the features of our contenders against each other. SurveyMonkey offers an accessible interface with simple templates tailored for surveys, making it easy for users to create quickly. However, its options for landing pages can feel limited compared to more dedicated platforms. SharpSpring provides a robust set of features, particularly excelling in marketing automation tools integrated into user-friendly templates. Instapage, on the other hand, leads the charge, presenting a vast selection of high-quality templates. These templates cater to various industries and purposes, enabling marketers to craft personalized experiences that resonate with their audience. The ease of customizing these templates simplifies the process for marketers, allowing them to focus on creativity and driving conversions. Here, Instapage truly shines as the go-to solution for anyone serious about landing page optimization.

Instapage: Your Partner in Success and High Conversions

Instapage is not just another tool for building landing pages; it's a powerhouse geared towards maximizing your conversion rates. The platform boasts unmatched customization options, allowing marketers the freedom to create pages that align perfectly with their brand identity. With the extensive A/B testing features, you can experiment with different elements to find out what truly resonates with your visitors, ensuring every click counts. Moreover, Instapage's seamless integration with various marketing tools enables a fluid workflow, streamlining the path from landing page creation to lead conversion. The results speak for themselves: marketers using Instapage report improved engagement, greater brand trust, and higher customer loyalty—culminating in consistently elevated conversion rates.

Round Two - Speed and Performance: Who Delivers Faster?

In the world of landing pages, speed is of the essence. Imagine waiting for your morning coffee; slow loading times can turn your excitement into frustration. Each second matters when it comes to user experience. Speed affects how an audience interacts with your content, and this round evaluates how our three contenders stack up in terms of performance and efficiency.

Instapage’s Speed and Performance Advantages:

  1. Optimized for faster loading times with minimal bounce rates
  2. Advanced caching technologies to improve performance
  3. Built with a responsive design to adapt to any screen size
  4. Lightning-fast deployment of landing pages without technical hassle

SurveyMonkey's Performance Insights:

  1. User-friendly interface that loads quickly for seamless transitions
  2. Efficiently handles survey landing pages with minimal delays
  3. Integrates effectively with various third-party tools to manage speed

SharpSpring’s Performance Benefits:

  1. Offers integrated speed optimization features
  2. Responsive designs that load efficiently across devices
  3. Synchronized marketing automation enhances page load times
  4. Able to support high traffic without compromising performance

In summary, speed and performance are critical aspects determining a landing page's success. Instapage clearly excels in this area, providing top-notch load times and an overall better user experience when compared to SurveyMonkey and SharpSpring.

Round Three - Usability: A User-Friendly Experience?

Usability is vital for users and beginners in creating effective landing pages. All three platforms provide welcoming environments for newcomers while offering advanced functionalities for seasoned professionals. SurveyMonkey's straightforward interface makes it simple for anyone to start creating surveys and landing pages without a steep learning curve. SharpSpring’s user experience is intuitive, providing support resources to help users maximize their skills. Instapage takes usability a step further, offering a clean dashboard that guides users through each feature, along with an extensive library of tutorials and resources to empower users at all levels. This commitment to user-friendliness makes Instapage an appealing option for anyone from novice marketers to seasoned pros.

Round Four - Customer Support: Who’s Got Your Back?

When you encounter an issue, reliable customer support acts like a trusted sidekick, jumping in to save the day. SurveyMonkey offers an extensive FAQ and community support while providing email support that’s timely and efficient. SharpSpring goes the extra mile with chat and phone support options, creating a personal touch for those requiring immediate assistance. Instapage sets the bar higher with 24/7 live chat support, a dedicated customer success manager, and an extensive knowledge base accessible anytime. Each platform delivers effective support, but Instapage’s comprehensive approach ensures users feel supported throughout their journey.

Round Five - Pricing and Plans: Getting Your Money's Worth?

Understanding pricing structures is essential for making the most out of your investment. SurveyMonkey boasts a free tier, opening doors to exploratory users. However, to unlock advanced features, you will need to opt for one of the paid plans, which can add up. SharpSpring’s pricing is subscription-based and can be on the higher end, but it offers a robust toolset combining automation with landing page functionality. Instapage offers flexible pricing plans tailored to various business sizes, providing great value while empowering users to create high-converting pages. Finding the right platform depends on your specific needs, but pricing should be a key consideration.

In conclusion, choosing between Instapage, SurveyMonkey, and SharpSpring comes down to your unique marketing goals. Each platform has its strengths, but Instapage remains a powerful choice for those seeking to create impactful landing pages. Whether it's the extensive customization options or top-notch support, Instapage has the tools to help marketers reduce costs, grow conversions, and enhance customer engagement. Consider taking advantage of their free trial or demo to explore how Instapage can propel your marketing efforts into the spotlight.

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