How SurveyMonkey vs. Infusionsoft vs. Instapage stack up against each other

Compare Instapage with SurveyMonkey and Infusionsoft to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SurveyMonkey and Infusionsoft.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyMonkey vs. Infusionsoft – Who Takes the Crown?

Choosing a landing page builder is like assembling an ideal dream team for marketing strategies. Each platform has superpowers that can amplify your efforts, but which one truly excels? Just like different superheroes have unique abilities, Instapage, SurveyMonkey, and Infusionsoft offer distinct features that set them apart in the online marketing arena. This article will guide you through their strengths and weaknesses, helping you determine which tool deserves a place in your marketing toolkit. Think of the comparison as a friendly competition, where each contender showcases their skills in a series of rounds, offering valuable insights for marketers looking to optimize their campaigns. By the end, you’ll have a clearer understanding of which platform aligns best with your objectives, allowing you to make an informed decision that could elevate your marketing game. (min:200 words,add the small paragraphs in this paragraph.)

Meet the Competitors: A Quick Overview

In the left corner, we have Instapage, known for its focus on creating high-converting landing pages that empower marketers to reduce costs, grow conversions, and deliver relevant page experiences. In the right corner, SurveyMonkey shines with its robust survey creation capabilities, making it a top choice for those looking to gather insights and feedback. Finally, we'll introduce Infusionsoft, a marketing automation tool primarily designed for small businesses to nurture leads and manage customer relationships effectively. Each of these platforms boasts special features that cater to diverse needs, whether it’s crafting beautiful landing pages, gathering customer feedback, or automating workflows. With each contender vying for the title of the best solution for marketers, let’s dive into the first round of our comparison and see how they stack up in terms of features. (min:200 words,add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Variety and User Experience

When it comes to variety and ease of use, feature sets play a significant role. SurveyMonkey excels in creating survey templates that are user-friendly, enabling even novices to design effective questionnaires without a steep learning curve. Its intuitive interface allows users to craft surveys in just a few clicks, but it might not offer the extensive customization that users crave for landing pages. Infusionsoft, on the other hand, combines its survey features with CRM functionalities, providing a vast selection of templates for email campaigns and lead magnets that can be integrated with landing pages. While its capabilities are robust, users may find the platform less straightforward compared to the others. Contrarily, Instapage offers an extensive library of customizable landing page templates that cater to industry-specific needs, all while maintaining a simple drag-and-drop interface. This user-friendly design empowers marketers to create unique pages rapidly, bolstered by features that enable seamless A/B testing and optimization for conversions. (min:200 words,add the small paragraphs in this paragraph.)

Instapage: A Customization Powerhouse

Instapage stands out with its unparalleled customization capabilities and focus on conversion optimization. The platform’s responsive design features ensure landing pages look great on all devices, and its template editor allows marketers to tweak every element to align with their brand visions. The integration of sophisticated analytics tools also means users can track conversion metrics effectively, facilitating adjustments based on real-time data. Instapage is not merely a landing page builder; it positions itself as a strategic partner in user success by offering insights and tools designed to increase brand trust and customer loyalty while driving higher conversion rates. By allowing marketers to craft personalized and relevant landing page experiences, Instapage fosters deeper connections with potential customers. This unique approach establishes Instapage as a go-to solution for businesses looking to enhance their online presence and maximize their marketing efforts. (min:200 words)

Round Two - Quickness Matters: Speed and Performance

Speed plays a pivotal role in user experience. Think about it: waiting in line for your morning coffee can get tiresome; similarly, slow-loading landing pages can deter potential customers. Each of our competitors has strengths and weaknesses when it comes to how quickly they deliver pages to users. Fast load times can significantly impact retaining visitor interest and facilitating conversions. Let’s see how these platforms stack up in the high-stakes realm of speed and performance.

Instapage Advantages:

  1. Offers optimized templates designed for speed, ensuring quick loading times.
  2. Utilizes advanced CDN technology and optimization to enhance performance.
  3. Provides analytics on page speed, allowing users to identify and rectify slow load issues.
  4. Features built-in A/B testing tools to optimize for speed without sacrificing design.

SurveyMonkey Advantages:

  1. Loads quickly due to streamlined survey tools focused on efficiency.
  2. Uses cloud-based solutions to ensure seamless user experience.
  3. Simple interface ensures quick response from users, minimizing waiting times.

Infusionsoft Advantages:

  1. Robust infrastructure supports quick load times for integrated campaigns.
  2. Automates various marketing tasks, allowing for swift transitions between customer touchpoints.
  3. Employs efficient database structures to manage vast amounts of data without slowing down performance.

In conclusion, while all three platforms maintain commendable speed and performance, Instapage shines with its specialized focus on creating landing pages designed to convert rapidly. Its attention to optimizing load times and user experience solidifies its position as a leader in this area.

Round Three - User-Friendly Learning Curve

Navigating a new platform can often feel like walking into a maze. Fortunately, all three platforms manage to create welcoming environments for new users. SurveyMonkey is particularly straightforward, letting users quickly design and distribute surveys without getting bogged down by complexities. Infusionsoft, while powerful, may require some additional time for novices to become familiar with its functionalities, leading to a steeper learning curve. However, once mastered, its capabilities can offer incredible benefits. Instapage is arguably the most user-friendly of the bunch. With a focus on drag-and-drop functionality, even beginners can create stunning landing pages without a background in design or coding. Instapage also boasts extensive resources and tutorials, making it easy for anyone to learn. By combining effective onboarding processes with a straightforward user interface, all three platforms succeed in empowering their users, regardless of expertise level. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - Customer Support Championship

Every hero needs a reliable sidekick, and customer support is no exception. SurveyMonkey offers robust support through its knowledge base and community forums, while their ticketing system ensures queries are handled promptly. A live chat option enhances accessibility for users needing immediate assistance. Infusionsoft elevates its customer service with personalized support options, including one-on-one onboarding sessions for new users, making it an appealing choice for organizations keen on maximizing their investment. Instapage matches its competitors with an admirable support system, providing live chat, email support, and a rich resource center filled with guides and tutorials. In personifying each platform’s customer support, it's clear that all three provide valuable assistance to users, allowing them to utilize their platforms effectively while fostering a sense of community. (min:200 words,add the small paragraphs in this paragraph.)

Round Five - What’s the Damage? A Pricing Overview

Price is often a crucial deciding factor when selecting a landing page tool. Each platform has different pricing structures tailored to their unique offerings. SurveyMonkey provides various plans depending on user necessities, particularly for survey distribution, making it competitive for those focused solely on gathering feedback. Infusionsoft, with its automation features and CRM capabilities, comes with a higher price tag, typically aimed at small businesses with more significant marketing budgets seeking deep integrations. Instapage positions itself as a value-centric choice for marketers by offering competitive pricing models that reflect its comprehensive features focused on conversion. With options for agencies and enterprise users,Instapage accommodates diverse budgets while ensuring a powerful toolset is accessible for everyone. Each of these landing page builders has its merits, so it’s vital to evaluate your priorities. If cost-effectiveness aligns with your goals, instapage surely deserves your attention. The best choice ultimately hinges on the specific needs of your marketing strategy. (min:200 words)

In wrapping up this friendly competition, it’s clear that while each platform boasts incredible strengths, the optimal choice depends on your unique marketing objectives. Whether prioritizing features, strong customer support, pricing flexibility, or ease of use, each contender addresses distinct needs. Instapage’s commitment to reducing costs, enhancing conversions, and delivering relevant landing page experiences makes it an excellent candidate for marketers. If you’re curious, consider taking Instapage for a spin with its free trial to see how it can align with and elevate your marketing efforts. (min:200 words)

FAQs

Try the most advanced landing page platform today