How SurveyMonkey vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with SurveyMonkey and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyMonkey and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyMonkey vs. GetLandy – The Ultimate Showdown

Selecting a landing page builder can feel like picking the perfect team for an epic quest. Each option presents its unique strengths, capabilities, and features, much like superheroes gearing up for an unforgettable mission. Understanding which platform best suits your needs is crucial, especially with key players like Instapage, SurveyMonkey, and GetLandy in the ring. As we dive deep into this comparison, we promise it will be both informative and engaging. Picture this: if these platforms were on a cartoon, they would have their distinctive insignias showcasing their strengths. Instapage holds the banner for cost reduction and conversion growth while delivering landing page experiences that bolster brand trust and customer loyalty. Now, let's explore how these contenders stack up against one another.

Meet the Champions of the Landing Page World

In one corner, we have Instapage, known for its robust customization options and exceptional conversion optimization. This platform has become synonymous with creating high-converting landing pages that resonate with audiences. Next up is SurveyMonkey, a titan in the realm of surveys and data collection, but also a formidable contender in landing page creation. Its intuitive design tools make it a popular choice for marketers looking to blend feedback with effective landing strategies. Last but not least, we have GetLandy, a rising star that promises simplicity and functionality, helping businesses establish a powerful online presence. Collectively, these platforms have unique offerings, aiming to make life easier for marketers everywhere. With such diverse strengths, the competition is fierce, but who will emerge victorious?

Round One - The Feature Face-off

Templates and Usability Showdown

When it comes to selecting a landing page builder, the variety of templates and ease of use are paramount. SurveyMonkey offers a limited selection of templates, primarily designed to complement its survey tools, making it less versatile for dedicated landing page needs. While functional, users may find the options a bit stagnant for more creative approaches. GetLandy, on the other hand, shines with its mix of sleek, modern templates that cater to various business niches. It allows users to create visually appealing pages quickly. Instapage truly takes the crown with its extensive library of customizable templates, designed for specific conversion goals. Whether you're creating a launch page for a product or a targeted AD campaign, Instapage's templates are optimized for success. This level of variety and usability empowers marketers to tailor their pages effectively, paving the way for higher engagement and conversions.

Instapage: Your Partner in Success

Instapage stands out as not just a landing page builder, but as an integral partner for marketers. It offers unparalleled customization options with a straightforward user interface, making it easy for anyone to create stunning pages. Instapage’s features, such as A/B testing, heatmaps, and dynamic text replacement, allow users to refine their pages for maximum impact. Additionally, the platform integrates seamlessly with popular marketing tools, streamlining workflows. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that foster brand trust. The ability to create tailored landing pages means organizations can enhance customer loyalty, further driving conversion rates. With such powerful capabilities, Instapage is undeniably positioned as a go-to for landing page excellence.

Round Two - Speed Demons

When considering landing page builders, speed and performance can make all the difference. Imagine waiting in line for your coffee—if it takes too long, you might rethink your choice. Similarly, loading times can either enhance or hinder user experience dramatically. Each platform has its own way of ensuring quick loading times, all critical for maintaining user interest and optimizing conversion rates. Speed is not just about instant gratification; it plays a significant role in SEO as well, making this round particularly essential.

Instapage's Advantages in Speed:

  1. Optimized server response times leading to quick page loads
  2. Integration of content delivery networks (CDNs) for faster delivery
  3. Advanced caching techniques enhancing speed during high traffic
  4. Dedicated resources for continuous performance monitoring

SurveyMonkey's Speed Benefits:

  1. Efficient hosting ensuring minimal downtime
  2. User-friendly interface enabling fast page creation
  3. Streamlined data collection minimizing lag time

GetLandy's Performance Highlights:

  1. Lightweight templates that load quickly
  2. Simplified design processes for faster deployment
  3. User-focused optimizations that enhance overall performance
  4. Reliable hosting environment that supports consistent uptime

In conclusion, while each platform showcases impressive capabilities, Instapage emerges as the fastest option. Its commitment to speed ensures that users won't be left waiting, resulting in higher engagement and ultimately improving conversion rates.

Round Three - User Experience and Learning Curve

User experience and learning curves can make or break the success of any platform. In this friendly face-off, all three contenders strive to welcome users of varying experience levels. SurveyMonkey is known for its intuitive interface, making it easy for beginners to navigate. The learning curve is minimal, allowing new users to jump right into creating landing pages. GetLandy also caters to novices with its straightforward design features, ensuring anyone can create functional pages to showcase their products or services. Instapage further enhances user experience with its comprehensive tutorials and guided setup processes. By simplifying the learning curve, Instapage makes it seamless for users to accelerate their journey to expertise. This mutual interest in user-friendliness ensures that all three platforms are appealing choices.

Round Four - Support Network

Imagine your preferred platform's customer support as a team of reliable sidekicks always ready to assist. SurveyMonkey gives users access to live chat support, detailed guides, and an extensive knowledge base. However, some users report delayed response times during peak hours. GetLandy thrives on its responsive customer support team and active user community, providing help through forums and email as well as live chat options. Instapage, renowned for its outstanding support services, steps it up with 24/7 live chat, phone support, and an in-depth knowledge database to help users troubleshoot challenges efficiently. Their trained representatives ensure that support isn't just an afterthought, but a prioritized aspect of the user experience.

Round Five - Pricing Plans Breakdown

When exploring pricing structures, each platform offers various plans to cater to different budgets and needs. SurveyMonkey provides a free trial but progresses to tiered pricing that can add up for larger teams. GetLandy tends to be on the lower end of the spectrum, aiming to offer budget-friendly solutions without sacrificing quality. In contrast, Instapage positions itself as an investment in success, with clear and transparent pricing aligned with the value provided. Their tiered plans reflect the capabilities and features users access, making it easy for anyone to find an option fitting their needs. Each platform showcases distinct strategies, making it essential for users to consider what they value most in their landing page builder.

To wrap things up, deciding among Instapage, SurveyMonkey, and GetLandy ultimately hinges on individual needs and preferences. While all three platforms have valuable offerings, Instapage's advanced features, speed, and outstanding customer support make it a standout choice worthy of consideration. We encourage readers to take Instapage for a trial run—it's a decision that may well enhance marketing efforts and improve conversion rates.

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