How SurveyMonkey vs. Forms.app vs. Instapage stack up against each other
Compare Instapage with SurveyMonkey and Forms.app to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyMonkey vs. Forms.app – A Comprehensive Comparison
When it comes to digital marketing strategies, choosing the right tools can feel a bit like assembling a superhero team. Each player has its unique strengths, and the right combination can lead to incredible results in your marketing campaigns. In today’s article, we’ll explore three contenders - Instapage, SurveyMonkey, and Forms.app - as they face off in the digital arena. This friendly rivalry pits them against one another in various categories, covering everything from features to customer support. So, buckle up for an enlightening ride, and discover which of these platforms comes out on top as the ultimate choice for your landing page needs.
Introducing the Fighters
Allow us to introduce our three competitors: Instapage, SurveyMonkey, and Forms.app. Each of them boasts a unique set of features designed to simplify the process of creating effective landing pages. Instapage is known for empowering marketers with advanced tools that help reduce costs, enhance conversion rates, and deliver tailored landing experiences. In contrast, SurveyMonkey shines in the realm of surveys and feedback collection, providing effective tools to gather insights. Forms.app, on the other hand, excels in creating customizable forms and polls that make data collection a breeze. Each platform comes with distinct advantages, making the choice between them a thoughtful one depending on your specific marketing goals.
Round One - Feature Comparison
Stunning Templates and User Friendliness
When it comes to features, all three platforms offer some intriguing options. SurveyMonkey focuses heavily on surveys and data collection, providing a user-friendly experience with various template styles. However, it lacks the extensive landing page templates that marketers might seek. Forms.app provides an array of customizable form templates, although its design capabilities for landing pages aren’t as robust as its competitors. Instapage, meanwhile, excels in providing stunning and highly customizable templates specifically tailored for landing pages. It offers marketers the ability to tweak designs extensively to fit brand requirements, all while ensuring that the user interface remains intuitive and accessible for novice users, making it a strong contender in this category. All in all, this round leans slightly towards Instapage for its superior focus on landing page optimization.
Instapage: The Conversion Champion
Instapage sets itself apart through its unmatched customization and conversion optimization tools. By offering A/B testing, dynamic text replacement, and a variety of design options, Instapage positions itself not merely as a landing page builder but as a dedicated partner in your success journey. Its sophisticated tracking mechanisms help marketers gain valuable insights into customer behavior, allowing for a more tailored approach to engage audiences. Instapage empowers users to create landing pages that resonate with their target demographic, ultimately leading to increased brand trust and customer loyalty. This core focus on conversion rate is why many consider Instapage the best choice for marketers looking to elevate their campaigns.
Round Two - Speed and Performance: The Race Against Time
In this round, we’ll address an essential factor that influences user experience: speed. Delays in loading times can be akin to waiting in a long line for coffee - even the best offerings can start to taste bitter when you're kept waiting. An optimal landing page should load quickly, ensuring visitors stay engaged. Thus, we will evaluate how each platform performs in terms of speed and efficiency.
Instapage's Performance Perks
- Lightning-fast loading times on optimized landing pages geared towards enhancing user experience.
- CDN integration that ensures content loads swiftly, regardless of the visitor's location.
- Customizable caching options to improve page speed for returning visitors.
- Mobile responsiveness that retains performance standards across all devices.
SurveyMonkey's Performance Highlights
- Focus on survey loading speeds, ensuring instant access to feedback tools.
- User-friendly interface that minimizes any delay in navigating the platform.
- Responsive design capabilities but limited in landing page optimization.
Forms.app's Performance Benefits
- Fast form submissions that do not compromise data integrity.
- Designed for quick user engagement without unnecessary loading delays.
- Supports responsive design, ensuring forms function smoothly across devices.
- Possesses efficient API calls that enhance performance for larger datasets.
Overall, when considering speed and performance, Instapage clearly demonstrates its prowess, particularly tailored for landing pages, while SurveyMonkey and Forms.app also have their strengths in respective areas.
Round Three - User-Friendliness: A Journey for All Levels
Navigating a new tool can sometimes be daunting, but all three platforms aim to make the journey as smooth as possible. Instapage boasts a drag-and-drop editor that ensures users, regardless of experience level, can create engaging landing pages effortlessly. The platform provides various tutorials, webinars, and resources to help users become proficient quickly. SurveyMonkey is notoriously easy to set up, allowing users to dive straight into survey creation without a steep learning curve. Forms.app also makes usability a priority, with a straightforward interface that simplifies the form-making process. Overall, each of these platforms is designed to welcome newcomers while supporting experienced users in enhancing their skills. In this round, Instapage remains a favorite for its expansive support and easy-to-navigate options.
Round Four - Customer Support: Your Helping Hand
Imagine customer support as loyal companions always ready to assist. Instapage provides users with robust customer support through live chat, email, and a comprehensive knowledge base. With extensive resources and tutorials, users can find answers to their queries quickly. SurveyMonkey offers similar support channels alongside a community forum for users to share insights and solutions. Forms.app also provides excellent support options, including chat and email services, ensuring users can find assistance when needed. In this contest for customer support, all platforms perform admirably, but Instapage's commitment to nurturing its users through abundant resources places it in a strong position.
Round Five - Pricing Structures: Weighing Your Options
When evaluating pricing, each of the three platforms presents its own structure tailored to different user needs. Instapage offers flexible pricing plans that cater to businesses of various sizes. Starting with basic plans that unlock essential features, users can later upgrade for advanced functionalities. SurveyMonkey utilizes a tiered pricing strategy based on the range of survey and data collection features its users require. Forms.app adopts a freemium model, granting users access to basic functionalities while providing upgrades for enhanced capabilities. This focus on adaptability ensures potential users can choose a plan that aligns with their specific goals. Whether you’re concerned with prices, features, or support, each platform has something to offer.
Ultimately, while all three platforms bring unique strengths, your choice hinges on your specific needs and objectives. As a marketer, consider which features matter most for your landing page strategies. For those looking for robust landing page solutions that boost conversions and brand loyalty, Instapage is hard to beat. Consider giving Instapage a chance through a free trial or demo and experience the advantages firsthand.
