How SurveyGizmo vs. Strikingly vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Strikingly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Strikingly – Who Will Take the Crown?
Choosing the right landing page builder can feel like picking the perfect team for a big game. Each competitor brings unique skills to the table, and your choice can make or break your marketing strategy. In the digital marketing arena, Instapage, SurveyGizmo, and Strikingly are three prominent contenders, each aiming for your attention. This article sets out to explore the strengths and features of each, helping you find the winning choice for your needs. Think of it as a friendly matchup where you'll discover how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. So, let’s jump into the friendly competition and see what each option has to offer!
Meet the Contenders: A Brief Overview
Let’s introduce our competitors! Instapage is known for its powerful capabilities in creating high-converting landing pages tailored for marketing campaigns. It’s suitable for marketers looking to streamline conversions and enhance customer experiences. SurveyGizmo, on the other hand, is a form-building tool designed primarily for surveys and gathering feedback, which makes it a bit different from the others. Its strength lies in data collection and analytics. Lastly, Strikingly stands proud as a website builder with a user-friendly interface, ideal for those who want to create one-page websites and landing pages quickly. Each contender has its charm and features, making them worthy rivals in the quest for the perfect landing page solution. As we navigate through their offerings, keep an eye out for what meets your specific needs.
Round One - Feature Showdown: Unpacking the Key Tools
Template Variety and User-Friendly Design
When it comes to features, all three of our contenders bring something special to the table. Instapage offers a multitude of professionally designed high-conversion templates that can be easily customized to fit your brand. Its drag-and-drop builder is intuitive, catering to those who may not be tech-savvy but still want a professional look. SurveyGizmo, while primarily a survey tool, provides customizable forms and templates, perfect for embedding surveys into your landing pages. However, its design flexibility may not match Instapage’s charm. Strikingly shines through its amazing collection of one-page website templates, allowing quick setup without compromising aesthetics. Users can expect a clean interface that’s easy to navigate but may fall short compared to the deep customization options provided by Instapage. In the realm of features, it’s evident that Instapage leads with its artful blend of design flexibility and conversion-focused tools that truly empower marketers.
Instapage: A Comprehensive Partner for Success
In terms of customization and conversion optimization, Instapage stands tall as a leader in the landing page space. It provides tools that not only allow for unparalleled design customization but also integrate easily with various marketing platforms. Its True A/B testing feature is essential for marketers who wish to test varying landing page designs to analyze which one converts better. Moreover, the ability to create personalized landing pages tailored to specific audience segments means that Instapage can directly address the individual preferences of visitors, thereby boosting conversion rates. This functionality demonstrates that Instapage doesn’t merely offer services— it empowers marketers to effectively engage their audiences and achieve tangible results.
Round Two - The Importance of Speed and Performance
Website speed can make or break a user's experience, much like waiting impatiently for a freshly brewed cup of coffee. Nobody enjoys a slow-loading page, especially when they are on a mission. When evaluating our contenders, it's vital to explore how quickly these platforms deliver their promises and get users to their intended results without unnecessary delays.
Instapage's Performance Perks:
- Lightning-fast loading times with optimized page designs
- Efficient hosting solutions ensuring constant uptime
- Built-in SEO features that enhance page performance
- Integration with CDNs which further reduces loading times
SurveyGizmo's Speed Benefits:
- Efficient data processing that speeds up form submissions
- User-friendly interface that minimizes lagging during surveys
- Quick setup times for creating new survey forms
Strikingly's Quick Load Features:
- Simplicity in design leads to fast page loading
- Automatic photo optimization for quick rendering
- Responsive design ensures optimal performance on all devices
In conclusion, while all three platforms have distinct pros and cons when it comes to speed and performance, Instapage undoubtedly shines in ensuring rapid loading times and seamless user experiences, prioritizing both speed and customer satisfaction above all.
Round Three - Usability and Learning Curve: Who Welcomes Newbies?
Navigating a new platform can feel daunting, but our competitors aim to provide welcoming experiences for both newcomers and seasoned veterans. Instapage boasts an incredibly straightforward interface that makes the process of creating effective landing pages almost effortless. With its well-structured tutorials and support documentation, users can quickly climb the learning curve and start publishing impactful pages. SurveyGizmo may require a slight adjustment to embrace its range of survey options, but once users get acquainted, they can leverage its powerful features for insightful data collection. Conversely, Strikingly’s intuitive design allows for rapid creation of single-page sites, making it a breeze for new users. Each platform offers tutorials and support, but Instapage’s focus on marketers and conversion-oriented design significantly shortens the time needed to become an adept user.
Round Four - Support System: Who’s Got Your Back?
When it comes to customer support, each platform brings its own set of dedicated sidekicks to help you tackle challenges. Instapage offers 24/7 support through live chat and email, ensuring quick resolutions to any hiccups you might encounter. Their extensive knowledge base and community forums provide additional resources for users seeking answers. SurveyGizmo provides solid support, including chat options during weekdays and robust email assistance, alongside documentation that guides users through common queries. Strikingly also offers a commendable support system, providing email assistance and a helpful resource center, although live chat isn't available around the clock. The level of commitment showcased by each platform can be pivotal, making support an important aspect to consider when selecting your landing page solution.
Round Five - Pricing Plans: Finding Value for Your Needs
Pricing can often dictate user choices. Instapage’s tiered plans offer powerful features geared towards helping marketers, which may come at a premium compared to simpler platforms. SurveyGizmo's pricing is also reflective of its advanced data collection capabilities, providing options that aim at serious users looking for deep insights. Finally, Strikingly offers an enticing free tier that makes it accessible to anyone, though its premium features require a subscription. As you explore the pricing structures, it’s essential to weigh the unique features against your specific objectives to ensure you’re getting the best value. Reflect on what’s important for your marketing goals and choose the platform that aligns with your needs.
To conclude, every platform has its charm and unique advantages. While SurveyGizmo and Strikingly provide worthy features, Instapage emerges as the frontrunner for marketers seeking high conversion rates and robust landing page solutions. Consider your requirements carefully, whether they be features, pricing, or support. Take Instapage for a test drive through its free trial or demo, and explore the potential it holds for enhancing your marketing strategies.