How Split.io vs. Divi Builder vs. Instapage stack up against each other
Compare Instapage with Split.io and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. Divi Builder – Who Takes the Crown?
Choosing the right landing page builder is like assembling the ultimate team of superheroes to tackle your marketing challenges. Each contender brings unique powers to the table, aiming to help you achieve your conversion goals and elevate your brand. With a plethora of options available, it's essential to explore the strengths and weaknesses of the leading players in the field: Instapage, Split.io, and Divi Builder. In this article, we will provide a detailed comparison to help you decide which tool is best suited for your marketing needs. Buckle up, dear readers, because this friendly rivalry promises to illuminate your path to higher conversions and more engaging landing pages. From features to performance, we’ll cover all the crucial aspects that define these platforms. Throughout this journey, we will also highlight how Instapage empowers marketers by enhancing cost efficiency, boosting conversions, and creating personalized landing page experiences that foster trust and loyalty among customers.
Meet the Contenders of the Landing Page Arena
Let’s introduce our three heavyweight contenders, each well-known in the digital marketing space. Instapage stands out as a premier solution specializes in creating optimized landing pages that drive conversions. Its reputation is built on powerful customization tools and a focus on user experience. Next up is Split.io, a platform designed more for feature flagging and A/B testing rather than traditional landing page creation. Still, its capabilities offer value for performance-driven marketers looking to optimize their campaigns. Last but not least, we have Divi Builder, recognized for its stunning templates and flexible design options, allowing users to craft visually captivating pages without needing coding expertise. This introduction sets the stage for comparing their distinct strengths and usability in real-world applications.
Round One - Feature Showdown
Template Variety and User-Friendliness: A Closer Look
When it comes to features, a good landing page builder should boast an extensive template library and a user-friendly interface. Instapage excels in this area with its diverse selection of pre-designed templates, tailored for specific industries and conversion goals. The drag-and-drop functionality ensures even those with limited technical skills can create stunning pages effortlessly. Split.io, while primarily a solution for A/B testing, does offer some streamlined interfaces for campaign management, though it lacks the extensive template library that its competitors provide. On the other hand, Divi Builder shines with its visually appealing templates and visual editor that allows users to customize every aspect of their landing pages with ease. This level of creativity makes it a top choice for design-focused marketers. However, the learning curve can be steep for those not accustomed to its comprehensive features. Overall, while each platform has its strengths, Instapage stands out for its balance between variety and usability.
Instapage: Your Co-Pilot in Customization and Conversion Growth
Instapage is not just another landing page builder; it acts as an integral partner in your marketing journey. The platform brings unmatched tools for customization, including advanced A/B testing, dynamic text replacement, and seamless integration with various CRM and email marketing systems. These features empower marketers to tailor landing pages according to specific audience segments while continuously optimizing for better results. The ease of use combined with powerful conversion optimization tools makes Instapage a standout choice for those looking to maximize their conversion rates. Furthermore, Instapage's robust analytics help marketers make data-driven decisions, ensuring that every landing page not only looks great but performs even better.
Round Two - Speed and Efficiency Analysis
In the digital world, speed matters. A slow-loading landing page can deter potential customers, like waiting for your barista to make the perfect coffee while the line grows longer behind you. Ensuring your landing pages load quickly can greatly enhance user experience and conversion rates. So, how do our contenders stack up?
Instapage's Performance Perks:
- Optimized cloud hosting that ensures fast load times on all devices
- Built-in AMP support that prioritizes mobile page speed
- Advanced caching features to reduce server requests
- Real-time performance tracking to identify and resolve slowdowns
Split.io Performance Highlights:
- Fast deployment of features with minimal latency
- Performance monitoring tools to optimize A/B tests
- Scalable infrastructure that supports high traffic without slowdowns
Divi Builder's Speed Features:
- Built-in optimization tools for quicker page setups
- Minification options for CSS and JavaScript to enhance speed
- User-friendly interface that allows for rapid design changes
In conclusion, when evaluating speed and performance, Instapage takes the lead with its focus on ensuring each landing page not only looks impressive but operates effectively. While Split.io excels in functional speed for feature deployment, Divi Builder offers a solid performance for visually-driven pages. However, for marketers prioritizing speed in landing page creation, Instapage remains the top choice.
Round Three - Navigating Usability and Learning Challenges
Usability plays a crucial role in any tool’s success. Each platform has strategies in place to support both newcomers and seasoned professionals. Instapage truly shines with its intuitive interface, facilitating a straightforward setup process. Users can navigate the platform with ease thanks to rich tutorials and resource guides available at their fingertips. Split.io's interface is relatively straightforward for users familiar with A/B testing, but it may be daunting for those new to feature flagging. In contrast, Divi Builder, while packed with fantastic capabilities, has a steeper learning curve for those unfamiliar with design tools. However, once users become accustomed to Divi's features, they often appreciate its flexibility and power. A supportive user community across all three platforms contributes to a friendly learning environment where users share tips and resources.
Round Four - The Support Champions
Customer support can feel like having a trusty sidekick when navigating the complexities of landing page creation. Instapage provides a robust support system with various channels available, including live chat, email, and an extensive knowledge base packed with articles and video tutorials. Split.io focuses on support for its A/B testing features, offering dedicated documentation and responsive email support. On the flip side, Divi Builder also offers an engaging community forum and detailed documentation, helping users troubleshoot and optimize their designs. The level of support provided by each platform plays a significant role in user satisfaction and success, with Instapage leading the charge for its comprehensive assistance options.
Round Five - Cost Analysis and Value Proposition
Pricing plays a critical role in decision-making for any business aiming to maximize marketing budgets. Instapage offers transparent pricing plans tailored to business needs, along with a free trial giving prospective users a taste of its powerful features. Split.io showcases several pricing tiers but can quickly escalate based on project requirements, which may affect small businesses. Divi Builder provides a one-time payment for unlimited sites, making it attractive for those seeking a cost-effective route for multiple projects. Understanding these pricing structures helps readers identify which platform aligns best with their specific goals and budget.
As we wrap up this friendly showdown among our three contenders, it's clear that each platform has its unique strengths appealing to different user preferences. However, Instapage stands out as a versatile solution that not only emphasizes features but also prioritizes the user experience. As you explore your options, consider your marketing needs, the type of support you value, and what functionalities matter most in your landing page strategy. Whether you choose to embark on your journey with Instapage through a free trial or prefer exploring the capabilities of the other two competitors, may this guide serve as a helpful resource in making an informed decision.
