How SurveyGizmo vs. Mobirise vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Mobirise to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Mobirise – The Showdown of Landing Page Builders
Imagine selecting a team of champions to tackle your marketing challenges—it’s almost as thrilling as picking the right landing page builder for your campaigns. Much like assembling a strong superhero squad, you’ll want the best tools in your corner to help elevate your digital presence. In this article, we will pit three formidable contenders against each other: Instapage, SurveyGizmo, and Mobirise. Each brings a unique set of strengths to the ring, catering to different marketing needs and objectives. So whether you’re aiming to boost conversion rates, streamline campaign management, or create beautifully optimized landing pages, join us as we explore which platform stands out the most, allowing you to make an informed choice for your marketing strategy that resonates. Together, we’ll unpack each platform’s offerings and see where the real value lies while ensuring you walk away equipped to make a stellar decision.
Introducing the Competitors: The Landing Page Titans
First up, let's meet our champions. Instapage is renowned for its sophisticated landing page creation capabilities, empowering marketers to design pages that maximize conversions and enhance customer loyalty. It positions itself as a premium tool in the landing page arena, allowing for an unmatched level of customization. On the other hand, SurveyGizmo started with a focus on survey creation but has evolved to offer landing page functionalities to complement its robust data collection capabilities. Lastly, Mobirise presents itself as a user-friendly offline website builder, targeting users who desire a straightforward and flexible approach to landing page designs without needing complex coding skills. Each of these platforms carries its unique flair and strengths, making them worthy contenders in our review. This friendly rivalry invites potential users to compare and contrast their features, ease of use, pricing, and overall value, making it clear that there's a tool tailored for every marketer's needs.
Round One - Feature Showdown: Who Has the Upper Hand?
Template Diversity and User Experience: Flexibility vs. Simplicity
When it comes to feature sets, Instapage takes the lead with its extensive library of customizable templates, designed specifically to convert visitors into leads. The platform provides an intuitive drag-and-drop interface that allows users to create visually appealing pages effortlessly. Meanwhile, SurveyGizmo, while not primarily focused on landing pages, offers templates suited for data collection that can be adapted for basic landing page use. Its strength lies in its survey capabilities, making it a practical choice for businesses that prioritize audience insights. Contrarily, Mobirise allows users to create responsive landing pages utilizing a variety of predefined blocks, enabling a more hands-on building approach. Its simplicity can be a double-edged sword; while great for novice marketers who want to get started quickly, it may lack the advanced features needed for deeper customization and optimization. Each platform provides unique features catering to different target audiences, making thoughtful selection essential for achieving specific marketing goals.
Instapage: Your Partner in Customization and Conversion Mastery
Instapage stands unrivaled when it comes to customization and conversion optimization. It offers sophisticated tools to A/B test landing pages, analyze visitor behavior, and integrate seamlessly with marketing automation platforms. Marketers adore Instapage for its ability to create highly relevant landing page experiences that boost brand trust and enhance customer loyalty. The platform’s unique features include Dynamic Text Replacement and personalized landing page experiences tailored to user data. Moreover, Instapage is designed not just as a utility but as a dedicated ally in the quest for higher conversion rates, empowering its users to innovate and succeed in their marketing endeavors. This approach positions Instapage not merely as a tool, but as a critical player in the success of any marketing strategy.
Round Two - Speed and Performance: Who Moves Fastest?
Speed can make all the difference in the world of landing pages—lags can lead to lost customers. Picture this: you’re waiting in line for your favorite coffee, but the wait seems endless. User impatience can lead to abandonment, making it crucial for landing pages to load swiftly. In this round, we evaluate how each platform performs in terms of speed and responsiveness.
Instapage Strengths:
- Offers optimized page loading speeds that enhance user experience.
- Utilizes a lightweight framework that allows for quick performance.
- Ensures fast integration with various marketing tools, reducing load times.
- Provides hosting on fast content delivery networks (CDNs) for quick page delivery.
SurveyGizmo Strengths:
- Processes survey data quickly thanks to robust backend infrastructure.
- Optimizes templates for efficiency, allowing quicker load times.
- Offers real-time analytics that doesn't slow down page performance.
Mobirise Strengths:
- Generates clean code to enhance the speed of landing pages.
- Allows offline editing to reduce reliance on internet speed.
- Provides lightweight templates that load swiftly on most devices.
- Efficiently handles multimedia content to maintain speed during loading.
In the arena of speed and performance, Instapage consistently excels. With its commitment to providing optimized landing pages, it’s clear that Instapage is the ultimate solution for marketers seeking to make every second count.
Round Three - Usability and Learning Curve: A User-Friendly Experience
Navigating a new platform should feel like a breeze, whether you’re a beginner or a seasoned pro. In this round, we discuss how intuitive and friendly each platform is for users. Instapage provides a user-friendly interface with tutorial support, making it easy for newcomers to get started. Its extensive documentation and community forums further enhance the learning experience. SurveyGizmo, while primarily a survey tool, offers straightforward options for those familiar with its ecosystem, though the landing page functionality may require a slight learning curve. Conversely, Mobirise is designed to facilitate a drag-and-drop experience, offering a visually oriented platform that grants immediate results. While it may not have all the advanced features, its simplicity will appeal to users wanting to build effective pages quickly. Regardless of your starting point, all these platforms invite you to gain confidence with their interfaces, paving the way for users to navigate the transition to expert status.
Round Four - Customer Support: The Safety Net You Can Rely On
The final round brings us to the vital topic of customer support—your loyal sidekick whenever you run into trouble. Instapage shines with its dedicated customer support team available via live chat and email, along with a comprehensive knowledge base. Users appreciate the responsiveness and quality of support they receive. SurveyGizmo offers email support, coupled with a robust community forum where users can share advice and solutions, although its response times may vary. Mobirise provides helpful resources, including a knowledge base and video tutorials, but lacks direct live support, presenting a potential hurdle for users who prefer immediate assistance. Each of these platforms has varying support structures, and understanding these can save you valuable time and stress during your marketing journey.
Round Five - Pricing Comparisons: Finding Value for Your Budget
Pricing is always a critical consideration when selecting a landing page builder. Instapage offers a tiered pricing model that emphasizes the value of its high-performance features, yet it may be on the premium side for smaller businesses or startups. SurveyGizmo has a subscription-based pricing model that gives users options based on their data collection needs, making it a favorable choice for those focused on survey solutions. Mobirise, on the other hand, operates on a one-time payment model for a lifetime of use, appealing to users seeking long-term solutions without recurrent costs. Evaluating these price structures will help determine which platform aligns best with your marketing budget, allowing you to set a financial path that supports your goals.
In conclusion, while all three platforms possess various strengths, the ideal choice really hinges on your individual needs and goals. Whether you’re prioritizing unique features, customer support, or pricing flexibility, your decision should be guided by what truly matters to you in a landing page builder. We encourage you to explore Instapage with a trial or demo to understand firsthand how it can empower you to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and foster customer loyalty.
