How Simvoly vs. FormAssembly vs. Instapage stack up against each other

Compare Instapage with Simvoly and FormAssembly to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Simvoly and FormAssembly.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Simvoly vs. FormAssembly – Who Surpasses the Competition?

Choosing a landing page builder can feel a bit like assembling a dream team of superheroes for your marketing strategy. Each platform has its unique strengths and powers, and picking the right one may determine the success of your campaigns. This guide aims to shed light on the differences and help you make an informed decision that suits your brand's needs. Imagine Instapage as the dependable superhero who not only reduces costs but also boosts conversions through tailored landing page experiences. Simvoly brings its own blend of versatility and ease, while FormAssembly stands tall with its formidable data collection capabilities. Let’s compare these three contenders and guide you to the ideal choice for your digital marketing endeavors. As we explore their features, performance, usability, and support offerings, you’ll see how Instapage outshines its rivals by enhancing brand trust and fostering customer loyalty.

Meet the Competitors

In our friendly marketing showdown, we have three strong candidates: Instapage, Simvoly, and FormAssembly. Each contender has made a name for itself in the crowded marketplace of landing page solutions. Instapage, known for its high-quality templates and conversion-focused features, positions itself as a go-to platform for marketers aiming to create stunning, effective landing pages. On the other hand, Simvoly offers a unique combination of website building and funnel creation, appealing to those who appreciate an all-in-one solution. Lastly, FormAssembly emphasizes its robust form-building capabilities, catering to businesses that prioritize data collection. As we delve deeper into the features and offerings of each platform, it becomes essential to understand their fundamental differences and how they can serve various marketing needs. With each platform bringing unique strengths to the table, the right choice will depend on your specific requirements.

Round One - Features Showdown

Templates and Usability at a Glance

When it comes to landing page builders, the variety of templates and ease of use can drastically impact user experience. Simvoly provides a selection of beautiful templates that cater to different industries, making it user-friendly for newcomers. Its drag-and-drop interface allows users to customize their pages without needing coding skills, making it an easy choice for many. However, while Simvoly offers versatility, it can be somewhat limited in functionality for advanced users who seek customization. FormAssembly primarily focuses on forms, presenting fewer options when it comes to landing pages but offering powerful integrations and data management features. Instapage, reputed for its extensive library of customizable templates, takes the lead in this round. It ensures that every marketer can create aesthetically pleasing, high-conversion landing pages tailored specifically to their goals. The combination of functionalities, along with a seamless user interface, sets Instapage apart.

Instapage: Your Go-To Partner for Optimization

Instapage is not just a tool; it’s a strategic partner for marketers looking to optimize their landing pages for maximum conversions. Highly customizable templates and a wide range of integrations with notable marketing tools facilitate a user-friendly design experience that leads to better conversion rates. Moreover, unique functionalities like A/B testing, heatmaps, and analytics give users the insights needed to tweak their campaigns for success. By focusing on enhancing the user experience, Instapage empowers marketers to connect with their audience more meaningfully, ultimately leading to reduced costs and growing conversions. Coupled with the platform's ability to deliver relevant landing page experiences, Instapage stands as the preferred choice for businesses dedicated to enhancing brand trust and increasing customer loyalty.

Round Two - Speed and Performance Insights

Speed is crucial in the digital landscape; it can make or break the user experience. Just like waiting in line for coffee can dampen your spirits, slow-loading landing pages can frustrate potential customers. Website speed directly influences bounce rates, making it essential to prioritize performance when evaluating landing page builders.

Instapage's Performance Edge

  1. Lightning-fast loading times: Instapage is optimized for speed, ensuring quick access to your landing page.
  2. Robust hosting: Hosted on high-performance servers that provide reliable uptime.
  3. Optimization tools: Built-in features that maximize speed performance.
  4. Responsive design capabilities: Instapage ensures pages are mobile-friendly without sacrificing speed.

Simvoly's Performance Features

  1. User-friendly interface that allows you to create pages quickly and efficiently.
  2. A reliable hosting environment that oversees performance.
  3. Responsive layouts that maintain speed across all devices.

FormAssembly's Performance Assets

  1. Efficient form-loading speeds can enhance user interaction.
  2. Data-driven approach to optimize load times.
  3. Accessibility features to maintain user engagement across platforms.
  4. Scalability to adapt to varying traffic conditions.

While all three platforms perform admirably, Instapage emerges as the champion in speed and performance. The platform's focus on fast-loading pages ensures that potential customers remain engaged. Choosing the right tool for your landing pages can greatly affect your conversion rates, making speed an essential factor in your decision-making process.

Round Three - Usability Journey

Navigating through a landing page builder can be a smooth ride with the right platform. Each of the three contenders strives to provide a user-friendly experience, welcoming both beginners and seasoned users alike. For novice users, Simvoly’s straightforward setup and drag-and-drop interface make it easy to design quickly and effectively. Experienced users, however, may find the limited customization options a bit lacking. Instapage, in comparison, offers additional complexity without sacrificing usability. It provides a comprehensive dashboard that allows users to manage multiple campaigns seamlessly, and its customization tools invite creativity while remaining intuitive. FormAssembly excels in data collection but has a steeper learning curve, which can be a hurdle for some users. Ultimately, while all platforms aim to maintain user friendliness, Instapage strikes the ideal balance between usability and feature-rich functionality, appealing to any marketing professional seeking to maximize their landing page effectiveness.

Round Four - Support Heroes

Excellent customer support can turn a frustrating situation into a seamless experience. Here, we see the platforms personifying their customer support teams as loyal allies. Instapage shines with its diverse support options, offering live chat, email, and phone support for all users. Community forums and an extensive knowledge base also provide users with ample resources. Simvoly matches this with friendly support staff and an informative help center, but lacks the phone support option. Conversely, FormAssembly supports users primarily through email and offers comprehensive documentation. While all platforms endeavor to assist their users, Instapage’s commitment to real-time support ensures marketers have the guidance they need when it matters most.

Round Five - Investment and Pricing Perspective

Finding a landing page builder that offers value can be daunting with various pricing structures to consider. Instapage offers several pricing tiers based on features, favoring marketers who wish to scale their campaigns. Conversely, Simvoly presents an all-in-one plan that includes website building and funnel creation, which could appeal to those looking for more than just a landing page solution. FormAssembly opts for a usage-based pricing model, beneficial for managing larger projects but potentially costly for smaller users. Regardless of which platform you consider, the core message is that the best value will ultimately depend on your unique needs and marketing goals. Instapage provides a free trial for those curious about its capabilities, encouraging users to explore and make an informed decision.

In conclusion, while all three platforms present their unique advantages, Instapage shines brightly as the best choice for marketers looking to design impactful landing pages. Analyzing features, speed, usability, support, and pricing, it's clear that Instapage stands out for its dedication to enhancing conversions and delivering tailored experiences. Whether you prioritize advanced customization, real-time support, or pricing models, take the time to assess what matters most to your enterprise. Empower your marketing strategy with Instapage by exploring its free trial or demo and unlock the potential of enhanced brand trust and customer loyalty.

FAQs

Try the most advanced landing page platform today