How SurveyGizmo vs. Microsoft Forms vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Microsoft Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Microsoft Forms – Who Will Take the Crown?
Choosing the right landing page builder can be likened to assembling your dream team of superheroes for an epic battle against poor conversion rates. Each tool brings its unique powers to the table, but which one will ultimately save the day? In this showdown, we’ll put Instapage, SurveyGizmo, and Microsoft Forms under the microscope to help you navigate the options available. This article promises to deliver an engaging and informative look at how these contenders stack up against each other, allowing marketers to make the best choice for their campaigns. Are you ready? Let's dive into this electrifying match-up where marketing effectiveness is the ultimate prize. (min:200 words,add the small paragraphs in this paragraph.)
Meet the Challengers
In the left corner, we have Instapage, the heavyweight champion of landing page builders. Known for its robust features tailored to marketers, it empowers users to create high-converting landing pages effortlessly. In the right corner, we have SurveyGizmo, a versatile tool primarily focused on surveys and data collection but also offers features aimed at propositioning landing pages. Last but not least, representing simplicity, we have Microsoft Forms, which is widely recognized for its ease of use in form building. These three platforms have each carved a niche in the digital space, but how do they compete when it comes to creating effective landing pages? Join us as we assess their strengths and weaknesses to uncover which tool shines the brightest. (min:200 words,add the small paragraphs in this paragraph.)
Round One - Features and Functionality Showdown
Evaluating Template Options and User Experience
When it comes to choosing a landing page builder, the available templates and ease of use can make or break the user experience. SurveyGizmo offers a limited selection of templates, but the designs are clean and functional. It’s user-friendly, allowing users to create simple landing pages without much hassle, though it may lack the extensive options that some marketers might desire. Microsoft Forms, while primarily a form-building tool, provides straightforward templates that serve basic landing page purposes without the added flair. Its simplicity can be appealing for quick, no-frills campaigns. Instapage, meanwhile, is an industry leader in providing a plethora of customizable templates tailored for different industries. Its drag-and-drop interface allows marketers to build a stunning landing page while maintaining a focus on conversion optimization. Each platform brings its unique strengths, but Instapage clearly stands out when it comes to variety and ease of customization. (min:200 words,add the small paragraphs in this paragraph.)
Instapage: Your Partner in Customization and Success
Instapage offers an impressive suite of customization tools that empower marketers to enhance conversions effectively. With a vast array of templates and components at your disposal, Instapage allows users to create unique landing pages that resonate with visitors. The tool's advanced A/B testing features enable continuous optimization, allowing marketers to adjust campaigns based on real-time performance metrics. Additionally, Instapage integrates seamlessly with various marketing platforms, enhancing functionality without overwhelming users. The ability to create dedicated landing pages that speak directly to target audiences is a game-changer, making Instapage a vital partner in any marketing strategy aiming to reduce costs, grow conversions, and increase brand trust and customer loyalty. (min:200 words)
Round Two - Speed and Performance Analysis
The speed and performance of your landing page can significantly influence user engagement. Slow-loading pages can lead to increased bounce rates, just like standing in a long line at your favorite coffee shop can cool your enthusiasm. To keep users intrigued and eager, maintaining quick loading times is crucial. Each platform approaches speed differently, and this round evaluates how swiftly these contenders deliver results. Let's dig into how each landing page builder performs in this critical area. (min:200 words,add the small paragraphs in this paragraph.)
Instapage Benefits in Speed and Performance
- Highly optimized templates for rapid load times
- Built with a focus on conversion rate maximization
- CDN integration for faster content delivery
- Marketing-focused analytics to assess performance and speed
SurveyGizmo Benefits in Speed and Performance
- Efficient load times for basic landing pages
- Designed for minimal resource consumption
- Quick setup for data collection and survey tools
Microsoft Forms Benefits in Speed and Performance
- Utilizes Microsoft’s infrastructure for reliable performance
- Streamlined processes for quick form and page loading
- Integration with other Microsoft services ensures smooth functionality
In summary, while all three options provide satisfactory performance levels, Instapage emerges as the clear leader. The platform's relentless focus on speed and optimization specifically for landing pages positions it apart from SurveyGizmo and Microsoft Forms. This advantage can translate into significant gains in user experience and conversion rates, making it a favorite among savvy marketers.
Round Three - Friendly User Experience and Learning Curve
When it comes to learning curves, the friendly, supportive environment each platform provides can significantly impact user experience. Both SurveyGizmo and Microsoft Forms are known for their intuitive interfaces, making them accessible for newcomers. Users looking for a straightforward approach to landing pages often find them to be welcoming options. In contrast, Instapage may initially seem a bit overwhelming due to its myriad functionalities. However, once users become familiar with the platform, they discover a range of powerful tools that support growth and success. It’s designed to guide users towards becoming experts in landing page creation, making it suitable for both seasoned marketers and beginners alike. The balance between comprehensive tools and user-friendliness ensures all users can achieve their goals without feeling lost. (min:200 words,add the small paragraphs in this paragraph.)
Round Four - Support Options: Who's on Your Side?
Imagine each platform's support system as a loyal sidekick, swooping in to assist when challenges arise. SurveyGizmo provides various support channels, including live chat, email, and a comprehensive knowledge base, ensuring help is always a click away. They also have a dedicated community forum where users can browse and share tips and tricks. Microsoft Forms offers a self-service model with extensive documentation and quick onboarding help, making it easy for users to find their way. Instapage shines brightly with its dedicated customer support team, offering 24/7 assistance via chat and email. It also features a rich educational library full of resources, webinars, and guides designed to ensure users maximize the platform's capabilities. Each platform has its unique approach to support, but Instapage's commitment to user success stands out. (min:200 words,add the small paragraphs in this paragraph.)
Round Five - Pricing Variations and Options
When evaluating pricing structures, each platform provides different plans tailored to address various user needs. SurveyGizmo typically offers a free version with basic functionalities, appealing to those on a tight budget, while paid plans introduce more advanced features. Microsoft Forms remains completely free for Office 365 users, presenting a convenient option for existing Microsoft customers. Instapage, while offering a free trial, operates on a subscription model, with pricing based on additional features, making it a more premium choice. Evaluating what each platform delivers and matching it against desired features can help you find the best fit for your needs. Keep in mind that investing in a tool that supports high conversions often yields long-term benefits that justify the cost. (min:200 words)
In conclusion, while all three platforms have their unique strengths, the right choice will ultimately depend on your specific marketing needs. Instapage stands out as the frontrunner when it comes to delivering relevant landing page experiences that increase brand trust and customer loyalty. Whether your priority is features, support, or pricing flexibility, consider what matters most to you before making a decision. We encourage you to explore Instapage’s offerings through their free trial or demo, allowing you to experience firsthand how it can empower your marketing endeavors.
