How SurveyGizmo vs. Landen vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. Landen – The Ultimate Showdown for Marketers
Imagine you are assembling a dream team to tackle your marketing challenges, much like a superhero lineup ready to save the day. In this arena, we have three capable contenders: Instapage, SurveyGizmo, and Landen. Each platform brings its unique powers to the table, ready to assist marketers in creating impactful landing pages. Instapage stands tall as it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. This article will provide an engaging and informative comparison of these three platforms, ensuring you have all the insights you need to make the right choice. Get ready to dive deep into the world of landing page builders that can transform your marketing strategy into a success story.
Meet the Contestants: Instapage, SurveyGizmo, and Landen
In one corner, we have Instapage, a powerful tool renowned for its customizable and conversion-optimized landing pages. It’s a favorite among marketers who crave flexibility and expressive templates. In the opposite corner, SurveyGizmo is known for its data collection prowess, providing features that extend beyond simple landing pages to comprehensive surveys and analytics. Lastly, Landen enters the ring as a newcomer, but it boasts simplicity and accessibility, aiming to empower users with user-friendly design tools. Each contender fights for its place in the digital marketing hierarchy, promising to elevate landing page creation. Understanding the strengths and focus of each platform can help you make informed decisions, so let’s dive into the first round and unveil the features.
Round One - Feature Showdown: Who Offers More?
Template Diversity and User Experience: A Head-to-Head
When it comes to template variety and ease of use, Instapage shines with its extensive library of customizable templates designed for various industries and purposes. The user-friendly interface makes it simple to drag and drop elements, ensuring that even novices can create stunning pages without hassle. SurveyGizmo, on the other hand, focuses on providing robust survey templates, but its landing page templates may feel a bit limited compared to Instapage’s offerings. Landen presents a streamlined experience that enables users to build landing pages quickly, though its variety doesn't quite match Instapage’s depth. The ease of use across these platforms may vary, but Instapage undoubtedly provides a more comprehensive toolkit for marketers needing to design high-converting landing pages.
Instapage: Your Partner in Customization and Conversion Mastery
Instapage revolutionizes the landing page creation process by offering unparalleled customization and conversion optimization tools. Its intuitive interface allows marketers to manipulate every aspect of their pages, from layout to content, fulfilling the specific needs of their target audiences. With features like A/B testing, heatmaps, and analytics, Instapage gives users the insights needed to refine their strategies continually. Furthermore, with the focus on enhancing conversion rates, Instapage provides actionable data that empowers marketers to make informed decisions, resulting in increased brand trust, customer loyalty, and overall success in their campaigns. For those seeking a dedicated partner in achieving online success, Instapage is a clear frontrunner.
Round Two - The Race Against Time: Speed and Performance
As users navigate through the online landscape, page loading speed can either whisk them away to a world of seamless experiences or leave them staring blankly at a loading screen, much like waiting for a slow barista to prepare your favorite coffee. In the realm of landing page builders, speed is crucial to keeping potential customers engaged.
Instapage Performance: High-Speed Solutions
- Instapage enables rapid loading times that decrease bounce rates.
- Its built-in optimization tools ensure that pages perform well on mobile and desktop.
- Focus on minimizing code bloat contributes to swift page delivery.
- Responsive design capabilities guarantee seamless user experiences on all devices
SurveyGizmo Performance: Efficient but with Limitations
- SurveyGizmo's survey-building capabilities are swift, but landing page speeds can lag behind.
- Offers a streamlined interface for surveys, leading to faster setups.
- Focus on data-driven features means some landing pages might load slower.
Landen Performance: Quick but Basic
- Landen provides snappy page loading speeds for its simplified template design.
- Basic elements result in faster build times but may lack depth in functionality.
- Responsive design options cater to mobile users effectively.
- Frequent updates keep pace with industry standards for speed performance.
In the battle of speed and performance, Instapage takes the crown as the most reliable choice for marketers seeking to create impressive landing pages that load quickly and efficiently. While SurveyGizmo and Landen bring their strengths to the table, they still have room for improvement in this regard.
Round Three - User Accessibility: Welcoming All Skill Levels
Every marketing hero has a different starting point, and ease of use is paramount in welcoming newcomers along with supporting seasoned professionals. Instapage provides comprehensive tutorials and a straightforward user interface, making it approachable for all user levels. SurveyGizmo offers a decent learning curve for surveys but can feel more complex when creating landing pages. Landen focuses on simplicity and enables users to get started quickly, but it may lack some advanced features that experienced marketers desire. Regardless of which platform you choose, there's a commitment to helping users scale their skills effectively, ensuring no one is left behind in their marketing journey.
Round Four - Customer Support: Your Reliable Sidekick
Imagine your customer support team as trusted allies, swooping in at pivotal moments to offer assistance. Instapage offers live chat, email, and an extensive knowledge base to help troubleshoot issues efficiently. SurveyGizmo provides similar support options, complete with community forums where users can share insights and best practices. Landen ensures users receive prompt assistance through chat and email but may not have as extensive a resource library. While all three platforms are committed to helping users succeed, Instapage and SurveyGizmo take the lead with their proactive support mechanisms.
Round Five - Price Points and Plans: Where Does the Value Lie?
When evaluating pricing structures, it’s crucial to understand which platform offers the most bang for your buck. Instapage may have a higher price point, but the feature-rich offerings and proven ROI make it an investment worthwhile for serious marketers. SurveyGizmo provides various plans based on the breadth of features needed, catering to businesses focusing on data collection. Landen comes in as a budget-friendly platform designed for individuals seeking basic yet functional landing pages. The decision ultimately depends on your goals and budget, so weigh your priorities when choosing your platform.
In conclusion, while all three platforms offer distinct strengths, Instapage clearly stands out as the premier choice for marketers committed to building impactful landing pages. As you navigate through the attributes of each platform, consider what features, support, and pricing align best with your marketing objectives. If you value unmatched customization, speed, and dedicated support, give Instapage a try today with its free trial and witness the transformation it can bring to your marketing efforts.