How SurveyGizmo vs. Landen vs. Instapage stack up against each other

Compare Instapage with SurveyGizmo and Landen to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from SurveyGizmo and Landen.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyGizmo vs. Landen – The Ultimate Showdown for Marketers

Imagine you are assembling a dream team to tackle your marketing challenges, much like a superhero lineup ready to save the day. In this arena, we have three capable contenders: Instapage, SurveyGizmo, and Landen. Each platform brings its unique powers to the table, ready to assist marketers in creating impactful landing pages. Instapage stands tall as it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. This article will provide an engaging and informative comparison of these three platforms, ensuring you have all the insights you need to make the right choice. Get ready to dive deep into the world of landing page builders that can transform your marketing strategy into a success story.

Meet the Contestants: Instapage, SurveyGizmo, and Landen

In one corner, we have Instapage, a powerful tool renowned for its customizable and conversion-optimized landing pages. It’s a favorite among marketers who crave flexibility and expressive templates. In the opposite corner, SurveyGizmo is known for its data collection prowess, providing features that extend beyond simple landing pages to comprehensive surveys and analytics. Lastly, Landen enters the ring as a newcomer, but it boasts simplicity and accessibility, aiming to empower users with user-friendly design tools. Each contender fights for its place in the digital marketing hierarchy, promising to elevate landing page creation. Understanding the strengths and focus of each platform can help you make informed decisions, so let’s dive into the first round and unveil the features.

Round One - Feature Showdown: Who Offers More?

Template Diversity and User Experience: A Head-to-Head

When it comes to template variety and ease of use, Instapage shines with its extensive library of customizable templates designed for various industries and purposes. The user-friendly interface makes it simple to drag and drop elements, ensuring that even novices can create stunning pages without hassle. SurveyGizmo, on the other hand, focuses on providing robust survey templates, but its landing page templates may feel a bit limited compared to Instapage’s offerings. Landen presents a streamlined experience that enables users to build landing pages quickly, though its variety doesn't quite match Instapage’s depth. The ease of use across these platforms may vary, but Instapage undoubtedly provides a more comprehensive toolkit for marketers needing to design high-converting landing pages.

Instapage: Your Partner in Customization and Conversion Mastery

Instapage revolutionizes the landing page creation process by offering unparalleled customization and conversion optimization tools. Its intuitive interface allows marketers to manipulate every aspect of their pages, from layout to content, fulfilling the specific needs of their target audiences. With features like A/B testing, heatmaps, and analytics, Instapage gives users the insights needed to refine their strategies continually. Furthermore, with the focus on enhancing conversion rates, Instapage provides actionable data that empowers marketers to make informed decisions, resulting in increased brand trust, customer loyalty, and overall success in their campaigns. For those seeking a dedicated partner in achieving online success, Instapage is a clear frontrunner.

Round Two - The Race Against Time: Speed and Performance

As users navigate through the online landscape, page loading speed can either whisk them away to a world of seamless experiences or leave them staring blankly at a loading screen, much like waiting for a slow barista to prepare your favorite coffee. In the realm of landing page builders, speed is crucial to keeping potential customers engaged.

Instapage Performance: High-Speed Solutions

  1. Instapage enables rapid loading times that decrease bounce rates.
  2. Its built-in optimization tools ensure that pages perform well on mobile and desktop.
  3. Focus on minimizing code bloat contributes to swift page delivery.
  4. Responsive design capabilities guarantee seamless user experiences on all devices

SurveyGizmo Performance: Efficient but with Limitations

  1. SurveyGizmo's survey-building capabilities are swift, but landing page speeds can lag behind.
  2. Offers a streamlined interface for surveys, leading to faster setups.
  3. Focus on data-driven features means some landing pages might load slower.

Landen Performance: Quick but Basic

  1. Landen provides snappy page loading speeds for its simplified template design.
  2. Basic elements result in faster build times but may lack depth in functionality.
  3. Responsive design options cater to mobile users effectively.
  4. Frequent updates keep pace with industry standards for speed performance.

In the battle of speed and performance, Instapage takes the crown as the most reliable choice for marketers seeking to create impressive landing pages that load quickly and efficiently. While SurveyGizmo and Landen bring their strengths to the table, they still have room for improvement in this regard.

Round Three - User Accessibility: Welcoming All Skill Levels

Every marketing hero has a different starting point, and ease of use is paramount in welcoming newcomers along with supporting seasoned professionals. Instapage provides comprehensive tutorials and a straightforward user interface, making it approachable for all user levels. SurveyGizmo offers a decent learning curve for surveys but can feel more complex when creating landing pages. Landen focuses on simplicity and enables users to get started quickly, but it may lack some advanced features that experienced marketers desire. Regardless of which platform you choose, there's a commitment to helping users scale their skills effectively, ensuring no one is left behind in their marketing journey.

Round Four - Customer Support: Your Reliable Sidekick

Imagine your customer support team as trusted allies, swooping in at pivotal moments to offer assistance. Instapage offers live chat, email, and an extensive knowledge base to help troubleshoot issues efficiently. SurveyGizmo provides similar support options, complete with community forums where users can share insights and best practices. Landen ensures users receive prompt assistance through chat and email but may not have as extensive a resource library. While all three platforms are committed to helping users succeed, Instapage and SurveyGizmo take the lead with their proactive support mechanisms.

Round Five - Price Points and Plans: Where Does the Value Lie?

When evaluating pricing structures, it’s crucial to understand which platform offers the most bang for your buck. Instapage may have a higher price point, but the feature-rich offerings and proven ROI make it an investment worthwhile for serious marketers. SurveyGizmo provides various plans based on the breadth of features needed, catering to businesses focusing on data collection. Landen comes in as a budget-friendly platform designed for individuals seeking basic yet functional landing pages. The decision ultimately depends on your goals and budget, so weigh your priorities when choosing your platform.

In conclusion, while all three platforms offer distinct strengths, Instapage clearly stands out as the premier choice for marketers committed to building impactful landing pages. As you navigate through the attributes of each platform, consider what features, support, and pricing align best with your marketing objectives. If you value unmatched customization, speed, and dedicated support, give Instapage a try today with its free trial and witness the transformation it can bring to your marketing efforts.

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