How SurveyGizmo vs. HubSpot vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. HubSpot – A Landing Page Builder Showdown
Imagine choosing the right landing page builder as assembling a dream team of superheroes, each with unique powers ready to elevate your marketing strategy. In today's competitive digital landscape, selecting the best tool can be as challenging as finding a needle in a haystack. From helping brands connect effectively with customers to boosting conversion rates, the stakes are high. This article aims to guide you through the essential features and strengths of three popular contenders: Instapage, SurveyGizmo, and HubSpot. Join us in this engaging exploration, where you'll discover insights into all three platforms, equipping you with the knowledge to make an informed choice for your business needs. We’ll explore how each option fares in critical areas, ensuring you can confidently select the best landing page partner to reduce costs, grow conversions, and create relevant experiences that foster brand trust and customer loyalty.
Introducing the Competitors: Digital Titans at Play
In the blue corner, we have Instapage, a powerhouse dedicated to delivering beautiful, high-converting landing pages that cater to marketers' unique needs. Known for its robust feature set, Instapage allows users to create fully customizable pages while empowering marketers to optimize conversions and enhance customer experiences. In the red corner stands SurveyGizmo, heralded for its powerful survey solutions and engaging data collection capabilities, but it's also designed to help you streamline landing pages tailored to gathering insights. Lastly, we have HubSpot, an all-in-one marketing platform that boasts tools for everything from email marketing to CRM integration. While it's a strong contender in its own right, HubSpot's landing page offerings are designed for comprehensive automation and nurturing prospects through the sales funnel. Together, these platforms present a diverse array of options, each with its advantages and approach to landing page creation. As they go head-to-head, let’s dive into their features, performance, and overall usability.
Round One - Feature Showdown: Who Offers More?
Template Diversity and User Experience: A Closer Look
When it comes to features, each platform has something unique to offer. Instapage provides users with an extensive library of professionally designed templates that can be tailored to match any brand's style. These templates are not only visually stunning but also optimized for conversion, which is a significant advantage. SurveyGizmo, on the other hand, shines in its user-friendly interface, offering templates focused on gathering data and insights effectively. While the templates are aesthetically pleasing, they often lack the level of customization available with Instapage's rich feature set. HubSpot's templates also offer a variety of options, but many users find the learning curve steeper due to its broad range of integrated functionalities. Overall, Instapage leads the pack with its balance of ease-of-use and extensive customization options that cater specifically to marketers looking for conversion-driven solutions.
Instapage: Your Go-To Platform for Customization and Conversion Enhancement
Instapage isn’t just a tool; it's an essential partner for marketers who seek to optimize their landing pages and conversions. With its unparalleled customization options, users can create landing pages from the ground up without being confined by templates. The feature set includes A/B testing capabilities, real-time collaboration tools, and advanced analytics that allow marketers to track performance and make data-driven adjustments. Furthermore, Instapage’s intuitive drag-and-drop interface enables even the most novice user to create a stunning page in no time. The ability of Instapage to reduce resource costs while simultaneously enhancing conversion rates is a game-changer, freeing up marketers to focus on what genuinely matters: creating relevant landing page experiences that boost brand trust and customer loyalty.
Round Two - Speed: The Need for Quickness
Just as a barista who makes your coffee slowly can turn a pleasant experience into a frustrating wait, the performance speed of landing pages can drastically affect user experience. Users expect pages to load fast, and any delay could lead to higher bounce rates. Slow page loads can be a deal-breaker for a viewer who is ready to engage but unwilling to wait around. Therefore, evaluating the speed and performance of each landing page builder becomes crucial in determining which platform is the top contender.
Instapage Advantages:
- Optimized for speed, with fast loading times due to lightweight designs
- Advanced caching abilities to ensure quick access for repeat visitors
- Integration with Content Delivery Networks (CDN) for global reach
- Performance tracking tools to identify and rectify loading speed issues
SurveyGizmo Advantages:
- Streamlined forms that load quickly for immediate data capture
- Supports mobile-responsive designs to decrease loading times on mobile devices
- Utilizes cloud-based hosting for improved performance efficiency
HubSpot Advantages:
- Integrated tools for optimizing page speed across the platform
- Data-driven insights to help marketers identify performance bottlenecks
- Simplifies image optimization for faster page loads
In conclusion, speed and performance are paramount for landing pages. Among the three competitors, Instapage clearly wins this round with its focus on delivering quick-loading, efficient pages that can significantly enhance user experience. SurveyGizmo and HubSpot also have their merits, but Instapage’s comprehensive approach to speed optimization stands out.
Round Three - Usability: Navigating the Learning Curve
All three platforms strive to accommodate users of various skill levels, but their approaches to usability differ. Instapage offers a streamlined, user-friendly interface that even beginners can grasp quickly, making it an ideal choice for those new to landing page creation. Its intuitive templates and drag-and-drop functionality simplify the process. SurveyGizmo, while relatively user-friendly, is heavily geared towards survey creation, which may necessitate a steeper learning curve for users mainly focused on landing pages. HubSpot provides a robust suite of tools, but this can occasionally overwhelm new users. That said, HubSpot does excel in providing extensive training resources and tutorials, which can assist users in getting acclimated. In this round, Instapage takes the lead once again with its commitment to accessible usability and straightforward learning processes.
Round Four - Customer Support: Your Trusted Sidekick
Great customer support is akin to having a trusty sidekick by your side during challenging campaigns. Instapage prides itself on delivering exceptional customer service through multiple channels, including live chat, email support, and a comprehensive knowledge base. SurveyGizmo offers similar options, with responsive email and live chat support available to assist users promptly. HubSpot has a reputation for providing thorough support, although users have expressed that wait times can be longer compared to its competitors. All platforms offer community forums and resources, but Instapage’s faster response times and detailed knowledge base often set it apart.
Round Five - Pricing Structures: Finding the Best Fit
When discussing pricing, it's important to consider the features you need in your landing page builder. Instapage operates on a subscription model with various tiers tailored to businesses of different sizes. The emphasis is on providing great value, especially for teams focused on high-conversion campaigns. SurveyGizmo offers flexible plans that are chiefly based on survey functionality, which may be more economical for those primarily seeking data collection. HubSpot operates on a broader pricing range, reflecting its extensive functionalities. However, this expansive feature suite may be more than what some users require, resulting in higher costs. Overall, it’s crucial to evaluate your business needs and compare the platforms to ensure you choose the most appropriate solution.
As we wrap up this showdown, it's evident that while all three platforms have their unique strengths, Instapage emerges as a standout option for marketers focused on landing page performance and conversion rates. Your choice should ultimately align with your specific needs and marketing goals. Take a moment to reflect on what matters most: customizability, speed, customer support, or budget. We encourage you to explore Instapage with a free trial, experiencing firsthand how it can empower you to reduce costs, grow conversions, and deliver relevant landing page experiences that reinforce brand loyalty.
