How SurveyGizmo vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with SurveyGizmo and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. SurveyGizmo vs. GetLandy – Which Landing Page Builder Is Right for You?
Choosing the right landing page builder can feel like assembling a superhero team, each with its unique strengths. Just like superheroes, Instapage, SurveyGizmo, and GetLandy have distinctive features that set them apart in the competitive landscape of digital marketing. Whether you're searching for high conversion rates, customization options, or ease of use, this article promises an enlightening comparison of these three contenders, evaluating how they stack up against each other while keeping your marketing strategy in mind. With the right tools at your disposal, you can reduce costs, enhance conversions, and create landing page experiences that build brand trust and customer loyalty. So let's dive in and discover your ideal partner in digital success.
Meet the Challengers: Instapage, SurveyGizmo, and GetLandy
In the left corner, we have Instapage, a powerhouse known for its ability to create fully customizable landing pages that drive higher conversions. This platform empowers marketers by delivering tailored landing page experiences that foster customer loyalty and brand trust. In the opposite corner, we have SurveyGizmo, primarily a survey tool that also offers landing page features, making it perfect for those looking to integrate feedback solutions seamlessly. Rounding out the trio is GetLandy, a growing name touted for its user-friendly interface and innovative templates. Each of these contenders brings something unique to the table, appealing to different user needs and business goals. So, whether you're looking to engage your audience or boost your conversion rates, each platform has its unique selling points worth exploring.
Round One – Feature Comparison: What Sets Them Apart?
Diving into Template Choices and Usability
When it comes to template variety, the first round is crucial. Instapage shines with an extensive library of pre-built, visually appealing templates that are entirely customizable. This flexibility enables users to create unique landing pages that align with their brand identity effortlessly. On the other hand, SurveyGizmo falls a bit short, offering a more limited selection of templates since its primary focus is on surveys. However, it does allow users to create basic landing pages that can serve their dual purpose. Meanwhile, GetLandy tries to catch up with its array of templates that are geared towards simplicity and ease of use, making it a good choice for those who favor straightforward options. All in all, Instapage emerges as the go-to choice for those who seek a diverse range of options with a focus on customization and functionality.
Instapage: The Factor that Maximizes Customization and Conversion
Instapage is particularly noteworthy as it combines unmatched customization capabilities with robust conversion rate optimization tools, streamlining the marketer’s workflow. The platform not only offers an extensive range of templates but also provides advanced features like A/B testing and detailed analytics. Users appreciate the drag-and-drop editor that removes the technical barriers to building effective landing pages. Additionally, Instapage integrates seamlessly with numerous marketing tools, creating an efficient ecosystem for tracking customer behavior. This way, marketers can not only visualize their landing pages but also analyze performance metrics that lead to data-driven decisions. Ultimately, Instapage positions itself as not just a tool but a steadfast partner in achieving marketing success, keeping the focus on boosting conversion rates.
Round Two – Speed and Performance: The Need for Speed
Imagine waiting in a long queue for your favorite coffee - frustrating, right? In the same way, slow-loading landing pages can diminish user experience and drive potential customers away. Fast performance is key in retaining visitors' attention, and that's where we see differences among Instapage, SurveyGizmo, and GetLandy. Consumers expect instant access; thus, faster loading times can significantly impact conversion rates. Let's explore how each platform stands up in this pivotal aspect.
Instapage Performance Advantages:
- Offers CDN (Content Delivery Network) for faster content delivery
- Optimized for mobile performance, ensuring quick loading on various devices
- Built-in AMP support for accelerated mobile pages
- Automated image compression that enhances load speed
SurveyGizmo Performance Advantages:
- Basic landing pages load reasonably well
- Limited multimedia may speed up overall performance
- Reliably integrates survey functionalities without additional load times
GetLandy Performance Advantages:
- User-friendly templates tend to have faster load times
- Lightweight pages optimized for speed
- Simplified code structure that enhances performance metrics
- Regular updates aimed at optimizing user experience
After analyzing the speed and performance of each platform, it’s clear that Instapage remains the leader in this category, emphasizing the little details that can significantly enhance user experience. The ability to deliver robust performance not only reflects how well your pages run, but it also directly influences conversion rates.
Round Three – Usability: The Learning Curve
Usability is another vital criterion when choosing a landing page builder. Instapage boasts a user-friendly interface that caters to novices and experienced marketers alike. The drag-and-drop functionality makes it easy for anyone to design stunning pages quickly. SurveyGizmo, while more focused on surveys, does offer a user interface that can be learned relatively easily, although it may not meet all landing page needs for marketing campaigns. On the other hand, GetLandy appeals to beginners with its simple layout, but it may lack some advanced features that more seasoned marketers desire. Overall, Instapage stands out as the platform that best blends simplicity with depth, offering robust features without overwhelming the user.
Round Four – Customer Support: Your Reliable Sidekicks
In marketing, having reliable support is like having loyal sidekicks ready to assist at a moment’s notice. Instapage shines in this area, providing 24/7 customer support through chat and email, alongside an extensive knowledge base filled with helpful resources. SurveyGizmo offers good support as well, mainly through ticketing and email, although it may lack the instant response that chat provides. GetLandy rounds out the support offerings with responsive customer service, often praised for its quick communication style. This solid backing makes Instapage a winner in terms of robust support, ensuring that customers feel valued and well-supported.
Final Round – Pricing Structures and Value
Discussing pricing can often make or break the deal. Instapage operates on a subscription-based model and offers various tiers to match diverse business needs, emphasizing the value it can provide in terms of features and ROI. SurveyGizmo also presents several pricing options that reflect its survey-focused capabilities. However, users may find themselves paying for features that they don’t necessarily need for standalone landing pages. Meanwhile, GetLandy’s pricing is appealing for those on a tight budget, though it may compromise on some advanced features. Each platform offers its perks, and assessing the right value depends on your specific goals and requirements.
While all three platforms offer distinct advantages, your final choice should align with your unique goals. Instapage consistently emerges as the preferred solution for marketers who prioritize features, support, and enhanced usability. Whether you want to reduce costs or boost conversions, it's essential to find the landing page builder that complements your marketing strategies. Don't forget to try Instapage through a free trial and experience firsthand how it can reshape your digital marketing efforts.
