How Shopify vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Shopify and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Shopify vs. Formstack – The Showdown of Landing Page Builders
Choosing a landing page builder is like selecting the perfect team for an epic battle in the marketing arena. Each contender brings unique abilities, a set of skills that can help ramp up your marketing game. In this article, we’ll examine how Instapage, Shopify, and Formstack stack up against each other in a friendly but rigorous comparison. Let's embark on this adventure with excitement, looking closely at their features, performance, usability, and customer support. The journey promises to be informative and fun, exploring how each platform can help marketers reduce costs, grow conversions, and enhance brand trust and customer loyalty. In essence, if you're in the market for a landing page builder, understanding the nuances of these three can make all the difference in achieving your marketing goals.
Meet the Competitors: A Brief Overview
In one corner, we have Instapage, revered for its powerful landing page customization and optimization capabilities. Marketers worldwide praise it for the heightened conversion rates it can deliver. Next up is Shopify—an all-rounder e-commerce platform that also offers robust landing page options designed for online stores. Finally, we have Formstack, celebrated for its form-building prowess that can enhance lead capturing through beautiful landing pages. Each of these platforms presents distinct strengths and weaknesses, but they all share the common goal of helping marketers create engaging and high-performing landing page experiences. It’s this friendly rivalry among them that inspires innovation and improvements in user experiences, ultimately making your decision even more critical as you navigate the digital landscape.
Feature Showdown - What They Bring to the Table
Template Selection and User Experience
When it comes to template variety and ease of use, each platform offers something unique. Shopify presents a broad selection of visually appealing templates tailored for e-commerce that are user-friendly for those new to building landing pages. Transitioning to Formstack, we notice a dedicated focus on form integration, offering templates that help users create engaging and interactive landing pages. Instapage, however, shines in this aspect, providing a rich library of customizable templates that marketers can tweak extensively. Its drag-and-drop interface elevates the user experience, allowing both novices and seasoned professionals to design powerful landing pages with ease. The ability to incorporate A/B testing and analytics further sets Instapage apart, enabling users to refine and optimize their pages effectively. Ultimately, choosing the right platform boils down to your specific needs and preferences—whether you prioritize template variety, ease of use, or customization capabilities.
Instapage: Your Key to Customization and Conversion Boosts
Instapage doesn’t just offer templates; it positions itself as an essential partner for marketers aiming for high conversion rates. With advanced features that facilitate unmatched customization, Instapage allows marketers to create landing pages that resonate with their target audience. Its user-friendly interface makes crafting unique designs enjoyable, allowing you to focus on your brand identity. Instapage's built-in A/B testing tools enable you to experiment and optimize your pages continually, ensuring that your designs perform at their best. The platform also offers seamless integrations with CRM systems, email marketing tools, and other platforms, streamlining your workflows and enhancing your overall marketing strategy. As a result, marketers can reduce their costs while significantly increasing their conversion rates and nurturing trust and loyalty within their customer base.
Speed and Performance: The Race to the Finish Line
Imagine you're eager to visit your favorite café, but when you arrive, you find a line that stretches as far as the eye can see. Just like waiting for that delicious cup of coffee, slow loading times on landing pages can lead to frustration and lost opportunities. Website speed is a critical factor that impacts user experience and conversion rates. In our comparison, we'll explore how each of these platforms measures up in terms of speed and overall performance, ensuring your hard work doesn't go to waste on sluggish pages.
Instapage's Speed Advantages:
- Optimized code base ensuring swift load times
- CDN support for faster delivery worldwide
- Automated performance optimization features
- Regular updates aimed at improving speed
Shopify's Speed Advantages:
- Highly optimized for e-commerce functionalities
- Fast hosting infrastructure to handle traffic spikes
- Various ready-made themes that are designed for speed
Formstack's Speed Advantages:
- Efficient loading process despite heavy content
- Optimized forms designed to maintain speed
- Quick response times in customer support for troubleshooting
After assessing the speed and performance of these three platforms, it’s clear that Instapage stands out as the leader. Its dedicated focus on loading times and performance optimization ensures that users can count on fast and efficient landing pages that can significantly impact conversions.
Usability and Learning Experience: Welcoming Newcomers and Experts Alike
Creating landing pages shouldn’t be an overwhelming experience, and the usability of a platform plays a massive role in that. Each of our contenders has something to offer newcomers while providing advanced features for seasoned marketers. Instapage excels with its user-centric design and accessible interface that welcomes beginners. The extensive resources and tutorials available make ramping up a hassle-free experience. Shopify, although primarily an e-commerce platform, maintains intuitive navigation, making it easy to use for those familiar with online selling. Formstack focuses on providing clear instructions and a straightforward setup for form creation, ensuring every user can efficiently engage with the platform. The friendly tone they adopt encourages users to feel confident and supported throughout their journey. Together, these platforms aim to cultivate an engaged user base while turning novices into experts over time.
Support Structures: The A-Team of Customer Assistance
Customer support is like the trusty sidekick always ready to assist in times of need. Each platform offers its own form of support to guide users through any challenges they may face. Instapage provides robust customer service options, including live chat, email support, and an extensive knowledge base for self-help. Likewise, Shopify’s support system includes phone assistance, live chat, and well-maintained community forums to ensure help is always within reach. Formstack also excels in this area, offering detailed documentation, live chat assistance, and a responsive team that is eager to solve user issues. Each platform’s commitment to customer support is evident, making sure users are never left in the dark when they encounter obstacles on their journey.
Pricing Considerations: Finding the Best Fit for Your Wallet
Understanding the pricing structure of each platform is crucial for making an informed decision. Instapage offers various plans tailored to different needs, encouraging users to select the best fit without overwhelming costs. Shopify, often perceived as a more expensive option, provides a suite of tools beneficial to e-commerce but might require careful budgeting for smaller businesses. Formstack also offers flexible pricing, with a focus on essential features for users looking for advanced form-building solutions. Each platform presents differing advantages at varying price points, making it vital for users to consider their unique requirements before committing to a purchase.
In conclusion, while each platform brings its strengths to the table, selecting the right landing page builder ultimately depends on your marketing needs and goals. Consider ease of use, support, features, and pricing as you make your choice. Whether you decide on Instapage for its exceptional customization abilities or one of its worthy competitors, remember that the goal remains the same—creating landing page experiences that engage users and drive conversions. Invite yourself to test Instapage's capabilities with a free trial today as you explore the potential impact it can have on your marketing initiatives.
