How SurveyGizmo vs. Beaver Builder vs. Instapage stack up against each other

Compare Instapage with SurveyGizmo and Beaver Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from SurveyGizmo and Beaver Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. SurveyGizmo vs. Beaver Builder – A Comprehensive Showdown

Choosing the right landing page builder can feel like selecting the ultimate superhero team for your marketing endeavors. You want the best powers and capabilities aligned with your goals. Much like a well-rounded team of heroes tackling villains, the right platform can save the day in boosting your conversion rates and establishing brand trust. With many contenders in the digital arena, we’ll explore the strengths of three key players: Instapage, SurveyGizmo, and Beaver Builder. Each offers unique features and benefits, making the choice feel daunting at first. But fear not! This comparison breaks it down in a friendly, informative way to help you choose the right partner in your marketing journey. As we navigate through comparisons, we will highlight how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust and customer loyalty.

Meet the Competitors – A Quick Introduction

In the left corner, we have Instapage, renowned for its stunning landing page designs and powerful conversion optimization features. With its user-friendly interface and robust tools, it’s a favorite among marketers looking to streamline their campaigns. Next up is SurveyGizmo, versatile in its capabilities, primarily known for gathering actionable insights through surveys but also offering landing page functionalities. Its strengths lie in data collection and integration, appealing to businesses focused on feedback-driven approaches. Finally, in the right corner, we introduce Beaver Builder, a popular choice for WordPress users thanks to its drag-and-drop functionality and ease of customization. Unlike the others, Beaver Builder leverages the existing WordPress ecosystem, providing flexibility and extensive plugin compatibility. Together, these three create a competitive landscape where marketers must weigh features, performance, and usability to make the best choice for their needs. Regardless of which platform you lean towards, understanding their unique strengths will help pave your way to effective landing pages.

Round One – Feature Showdown

Template Options and User-Friendliness – A Closer Look

When it comes to landing page builders, feature sets are crucial. Instapage shines with a vast library of professionally designed templates tailored for various industries and marketing goals. Its drag-and-drop functionality ensures that even those new to website design can create visually compelling pages in no time. On the flip side, SurveyGizmo offers fewer templates specifically designed for landing pages. Instead, it focuses on creating data collection-focused forms as part of its service. While this can be valuable for some businesses, it may not be ideal for marketers dedicated to driving traffic through highly specialized landing pages. Beaver Builder stands out in this area, integrating seamlessly with WordPress themes and offering flexibility in template customization. Its user-friendly interface allows users to create custom layouts quickly and efficiently. Overall, for those prioritizing an extensive template library combined with ease of use, Instapage takes the lead, followed closely by Beaver Builder. SurveyGizmo, while powerful for data gathering, may not fully meet the needs of marketers looking for visually striking landing pages.

Instapage – Your Go-To for Customization and Conversions

Instapage isn’t just another tool in the market; it’s a transformative partner for marketers aiming for maximum conversion rates. Its arsenal of features includes A/B testing capabilities, which allow users to experiment with variations of their landing pages to determine which design produces the best results. The platform supports seamless integrations with major CRM and email marketing systems, ensuring that your leads are efficiently captured and nurtured through the sales funnel. Moreover, Instapage’s robust analytics dashboard provides invaluable insights into visitor behavior, enabling data-driven decisions to optimize campaigns further. By eliminating the guesswork in designing landing pages, Instapage empowers marketers to create targeted experiences that not only resonate with audiences but also generate measurable results. Its focus on customization ensures every page aligns with brand identity, enhancing trust and loyalty over time. For businesses focused on reducing costs while maximizing conversions, Instapage is the ultimate tool in their marketing toolkit.

Round Two – The Speed Factor

Picture this: You’re at your favorite coffee shop craving your morning brew, but the line is so slow that you lose all motivation to order and walk out. The same principle applies to website speed. Slow-loading pages can harm user experience and conversion potential, much like a long wait at your go-to café. When assessing the speed and performance of landing page builders, it’s essential to consider how each platform fares on this front.

Instapage Performance Strengths:

  1. Lightning-fast load times thanks to optimized templates
  2. Lightweight scripts that prevent slow rendering
  3. Advanced caching options to enhance user experience
  4. Robust server infrastructure ensuring minimal downtime

SurveyGizmo Performance Strengths:

  1. Efficient response loading for survey forms
  2. Data-driven optimizations aimed at performance
  3. Lightweight forms that don’t stall loading times

Beaver Builder Performance Strengths:

  1. Fast content delivery with server optimization
  2. Utilizes the WordPress ecosystem for performance benefits
  3. Responsive designs that adapt well on all devices
  4. Integrated performance plugins available for further speed enhancements

In conclusion, speed plays a crucial role in user retention and conversion. Instapage leads the pack with its commitment to delivering rapid-loading landing pages complemented by strong performance features. While both SurveyGizmo and Beaver Builder offer decent speed, Instapage stands out in providing an exceptional overall speed experience critical for success.

Round Three – User Friendliness and Learning Curve

Let’s face it: jumping into new software can sometimes feel like deciphering a foreign language. Fortunately, all three platforms understand the importance of user education and onboarding. Instapage makes a great first impression with its intuitive interface, guiding users with easy-to-follow tutorials and an engaging onboarding process. Even those new to marketing can find their footing quickly while leveraging powerful tools. Conversely, SurveyGizmo’s diverse functionalities may seem daunting initially. However, the platform offers comprehensive tutorials and customer support resources to help users become familiar with its survey-related features. Beaver Builder, tailored for WordPress aficionados, shines with an easy drag-and-drop builder, making it incredibly accessible for users of all skill levels. The platform supports a vibrant community forum where users can share tips and tricks, enhancing the learning experience. While each platform welcomes newcomers and experienced marketers, Instapage’s user-friendly nature and supportive resources clarify why it stands out as an excellent entry point for creating effective landing pages.

Round Four – Customer Support and Assistance

Every superhero needs a reliable sidekick to back them up, especially when challenges arise. In the case of these platforms, customer support plays a pivotal role in user satisfaction. Instapage takes customer care seriously, offering a variety of support channels, including live chat and email assistance. Their extensive knowledge base provides users with helpful articles and tutorials that can be accessed at any time. SurveyGizmo also prioritizes support, providing email assistance and a dedicated help center packed with resources on using their platform. Though they lack live chat support, their wealth of instructional materials makes up for it. Beaver Builder relies on community support networks and robust documentation to assist users in navigating challenges. While the platform offers email assistance, most interactions occur within vibrant community forums filled with fellow users sharing insights and solutions. Overall, Instapage comes out on top with its responsive customer support, yet all three platforms offer valuable resources to ensure that users feel supported.

Round Five – Cost Considerations and Accessibility

Let’s dive into the dollars and cents of each platform’s pricing structure. Instapage operates on a subscription model with plans that provide a range of features tailored to different needs. While their prices may be on the higher end, the expansive suite of tools and robust analytics justifies the investment for serious marketers. SurveyGizmo, offering flexible pricing based on usage, can be cost-effective for businesses looking to primarily collect insights rather than focusing solely on landing pages. This makes it a prime contender for survey-heavy businesses wanting to dabble in landing pages as an extended service. Finally, Beaver Builder stands out in affordability, with one-time payment plans and ongoing updates, making it accessible for smaller businesses and individuals. When budgeting for a landing page builder, it’s essential to evaluate your business goals and marketing needs to assess the best value for your investment. In wrapping up this section, while all three platforms cater to various budgets, Instapage emerges as a premium option reflecting a commitment to quality features and performance.

In conclusion, selecting a landing page builder boils down to personal priorities and objectives. Each platform has its strengths, presenting exciting features and functionality. For those prioritizing conversion optimization and customization, Instapage is undoubtedly a standout choice. Meanwhile, SurveyGizmo appeals to businesses focused on data collection and feedback, while Beaver Builder offers flexibility and affordability for WordPress users. Ultimately, it’s about aligning a platform with your unique goals and preferences. Consider what factors matter most to you, whether it's features, support, or budget. For those intrigued by Instapage, take the opportunity to explore its offerings through a free trial or demo page; you'll be glad you did.

FAQs

Try the most advanced landing page platform today