How Strikingly vs. Wix vs. Instapage stack up against each other
Compare Instapage with Strikingly and Wix to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Strikingly vs. Wix – Who Comes Out on Top?
Imagine selecting the perfect tool for your marketing toolbox, akin to assembling an all-star sports team. You want the best players who can elevate your game. When it comes to landing page builders, Instapage, Strikingly, and Wix are key players, each with unique strengths and capabilities to suit diverse marketing strategies. This article will shed light on their features, performance, usability, support, and pricing, assisting you in making an informed choice tailored to your needs. As we navigate through these platforms, keep in mind that Instapage is a powerhouse that enables marketers to reduce costs, enhance conversions, and provide relevant landing page experiences that boost brand trust and customer loyalty. Let's hit the ground running and explore our contenders!
Meet the Titans of Landing Page Builders
In the left corner, we have Instapage, a platform designed with marketers in mind. Known for its extensive customization options, it empowers users to create highly tailored landing pages that improve conversion rates. In the opposite corner, we have Strikingly, a straightforward builder ideal for users looking to launch beautiful single-page websites quickly. Finally, let’s not forget Wix, a versatile website builder that combines ease of use with a rich variety of templates and features. Each of these platforms has carved its niche within the competitive landscape of landing page creation, offering something special for every type of user from novice marketers to seasoned developers. With their distinct approaches and offerings, the competition is sure to be fierce!
Round One - Feature Showdown
Template Selection and User Experience
When it comes to template variety, Strikingly shines with its beautiful, ready-to-use templates, making it a go-to for quick site launches. With a focus on single-page designs, Strikingly allows users to create visually appealing landing pages with minimal effort. Wix follows closely behind, boasting an extensive library of over 500 templates that cover a myriad of styles and use cases, ensuring that users can find something that fits their brand. However, Instapage takes the lead with its advanced customization capabilities, offering users not only a diverse range of templates but also the ability to modify them extensively. This can include elements such as color schemes, typography, and layout adjustments tailored to a specific audience, thus maximizing the chances of conversion. Users appreciate the drag-and-drop functionality of all three platforms, but Instapage’s focus on marketing-centric features like A/B testing, analytics, and conversion tracking truly sets it apart as a tool designed for results.
Instapage: A Leader in Customization and Conversion Optimization
Instapage stands out as the ultimate tool for those serious about conversion optimization. With a plethora of customizable templates designed for various industries, marketers can create landing pages that resonate with their target audience. What truly differentiates Instapage is its attention to the nuances of conversion rate improvement. Built-in features such as A/B testing enable users to test different versions of their pages effortlessly, providing insight into what design and copy strategies yield the best results. Additionally, the platform boasts powerful analytics tools that offer real-time data on page performance, empowering marketers to refine their approach dynamically. By maximizing relevance and personalizing user experiences, Instapage lays a strong foundation for marketers aiming to boost brand trust, customer loyalty, and ultimately, conversion rates.
Round Two - Speed and Performance Highlights
Now, let's turn our attention to performance, an aspect of landing pages that can make or break user experience. Think of it like waiting for your favorite coffee; if the barista takes too long, your enthusiasm diminishes. Speed is critical in the digital world, and we’ll explore how each contender stacks up when it comes to loading times and overall user experience.
Instapage's Performance Edge:
- Offers optimized templates that load efficiently on various devices.
- Implements lazy loading for images, reducing initial load times.
- Provides a content delivery network (CDN) for enhanced global reach.
- Ensures automatic updates to keep performance standards high.
Strikingly's Performance Benefits:
- Designed for single-page sites, which inherently means faster loading.
- Utilizes adaptive image loading based on device specifications.
- Offers solid performance, especially for portfolios and personal sites.
Wix's Performance Features:
- Advanced technology behind its templates enables quick load times.
- Offers image optimization tools to enhance speed.
- Provides integrated performance monitoring tools to track loading speeds.
- Allows users to manually optimize page elements for better performance.
In summary, each platform has its merits in the speed and performance department, but Instapage takes the trophy for effectively blending speed with functionality—enabling marketers to focus on conversion rather than worrying about lagging page loads.
Round Three - User Experience and Learning Curve
Entering the third round, let’s explore how user-friendly these platforms are for both newcomers and experienced users alike. All three contenders manage to welcome users with intuitive interfaces that simplify the page-building process, though they cater to slightly different audiences. New users can quickly find their way around Strikingly due to its straightforward setup and guided tutorials. Wix offers a drag-and-drop style that encourages experimentation and creativity, perfect for those who enjoy a hands-on approach. In contrast, Instapage focuses primarily on providing marketers with tools that prioritize conversion. Users can easily create and manage landing pages while being supported by an educational platform that features resources like webinars and documentation. Each platform is crafted to accommodate users with varying expertise, ensuring no one is left behind.
Round Four - Customer Support Team
As we reach the fourth round, let’s look into the customer support each platform provides—akin to having a trusty sidekick always ready to lend support in times of need. Strikingly offers live chat and email support, making help easily accessible. While good, some users occasionally find response times slow during peak hours. Wix provides a more extensive support ecosystem, including a robust knowledge base, community forums, and various channels for customer assistance. Meanwhile, Instapage comes out strong in this category, with dedicated support agents available via chat and email, and supplementary educational resources that allow users to troubleshoot common issues independently. Each platform brings valuable support to the table, but Instapage’s commitment to customer success truly shines.
Round Five - Pricing Structures and Plans
Onward to our final round, which involves clarifying pricing options across these platforms. Pricing can vary significantly depending on the features desired. Strikingly caters to budget-conscious users with its attractive free plan, though it comes with limitations on certain functionalities. Investing in a premium plan unlocks more advanced features. Wix also provides various pricing tiers, offering flexibility depending on the needs of your project. Instapage, while occasionally viewed as the premium option, delivers excellent value for teams focused on maximizing conversion rates—especially with its robust features included in pricing plans designed for marketers. The actual cost needs to be balanced against the potential returns driven by effective landing pages, so each user should consider their specific goals.
To wrap it up, choosing among Instapage, Strikingly, and Wix boils down to personal preferences and specific needs. While all boast strong features and capabilities, Instapage empowers marketers to optimize conversions and provide relevant landing page experiences that enhance trust and loyalty among customers. If you’re curious, I encourage you to take Instapage for a test drive with its free trial or demo and discover the potential for yourself!
